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Box Score: The Expendables blows away the competition.



 

In a battle of the sexes at the weekend box office, the testosterone fueled The Expendables [XPNDB] triumphed over the estrogen driven Eat Pray Love [ETPLV]. The throwback to '80s action film muscled an estimated $35.0 million.  Directed by and starring Sylvester Stallone [SSTAL], The Expendables featured an all-star cast of male action stars with real stunts and real explosions.  The audience skewed 60% male, which likely means the opening weekend will prove to be front-loaded.

Julia Roberts' [JROBE] Eat Pray Love uncovered $23.7 million to open in second place.  As expected, the story about a middle-aged woman's spiritual journey attracted an audience that was predominantly female at 72%.  That market segment should promise a long stay at the box office for Eat Pray Love.

Last weekend's champ The Other Guys [OTHRG] dropped to third with $18.0 million.  The action comedy tumbled 49% in its second weekend to bring its total to $70.5 million.

Inception continue to stick around like a bad dream.  The sci-fi thriller added $11.4 million to up its bank to $248.6 million.

The weekend's third new film Scott Pilgrim vs. The World [SPILG] earned just $10.5 million to rank fifth overall.  The comic adaptation failed to crossover to a broad audience beyond males under 25.  

 

Rank TITLE F-S-S TOTAL
1 THE EXPENDABLES $35,030,000 $35,030,000
2 EAT, PRAY, LOVE $23,700,000 $23,700,000
3 THE OTHER GUYS $18,000,000 $70,543,000
4 INCEPTION $11,370,000 $248,554,000
5 SCOTT PILGRIM VS. THE WORLD $10,525,230 $10,525,230
6 DESPICABLE ME $6,766,745 $221,992,780
7 STEP UP 3D $6,626,600 $29,565,000
8 SALT $6,350,000 $103,569,000
9 DINNER FOR SCHMUCKS $6,316,000 $58,816,000
10 CATS & DOGS: THE REVENGE OF KITTY GALORE $4,075,000 $35,104,000
11 TOY STORY 3 $2,165,000 $400,676,000
12 CHARLIE ST. CLOUD $2,083,000 $28,727,530

Source: Exhibitor Relations Co.



Tag(s): XPNDB, ETPLV, SSTAL, JROBE, OTHRG, SPILG

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By Antibody on Sunday, August 15, 2010 @ 11:05 AM        2388 views


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