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Box Score: Weekend box office goes on The Town.

An adult-targeted film prevailed over three others aimed at younger moviegoers as The Town [TOWN] grossed an estimated $23.8 million to lead the weekend box office.  Strong reviews convinced audiences that Ben Affleck [BAFFL] has cemented his comeback as a leading man in a film he also directed.  With great word of mouth, the heist thriller should enjoy healthy returns for many weeks to come.

Easy A [EASYA] opened in second place with $18.2 million.  The high school comedy also earned favorable reviews, which should present a better hold than the typical teen-targeted film.

Devil [NCDEV] sold $12.6 million to claim the third spot.  The horror film is likely to fade quickly from the box office.

Last weekend's champ Resident Evil: Afterlife [RESE4] finished fourth at $10.1 million.  The 3D sequel declined 62% in its second playthrough bringing its cumulative total to nearly $44 million.

Indicating a limit to the number of 3D animated films family audiences are willing to bear, Alpha & Omega [ALPOM] debuted in fifth place with just $9.2 million.   

 

Rank TITLE F-S-S TOTAL
1 THE TOWN $23,800,000 $23,800,000
2 EASY A $18,200,000 $18,200,000
3 DEVIL $12,584,320 $12,584,320
4 RESIDENT EVIL: AFTERLIFE $10,100,000 $43,991,000
5 ALPHA & OMEGA $9,200,000 $9,200,000
6 TAKERS $3,000,000 $52,346,000
7 THE AMERICAN $2,756,258 $32,856,212
8 INCEPTION $2,015,000 $285,178,000
9 THE OTHER GUYS $2,000,000 $115,431,000
10 EAT, PRAY, LOVE $1,700,000 $77,686,000
11 MACHETE $1,700,000 $24,335,804
12 THE EXPENDABLES $1,400,000 $101,050,000

Source: Exhibitor Relations Co.



Tag(s): TOWN, BAFFL, EASYA, NCDEV, RESE4, ALPOM

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By Antibody on Sunday, September 19, 2010 @ 10:44 AM 2271 views

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