SPIN FACTOR® - The HSX Blog



Box Score: Megamind dominates for a second weekend.



DreamWorks Animation's family comedy about a supervillain Megamind [MEGAM] took over $30 million to stay atop the weekend box office.  The 3D animated film trailed off just 35% from its debut to bring its cumulative total to $89.8 million.

Opening in second place, Unstoppable [USTOP] earned an estimated $23.5 million.  The action thriller about a runaway train attracted an audience that was evenly split between males and females.  With good reviews and word of mouth, Unstoppable should have a long haul ahead.

Due Date [DUDAT] fell 52% in its second weekend to $15.5 million.  The R-rated comedy has banked $59.0 million.

Skyline [SKYLN] sucked up $11.7 million to open in fourth place.  The sci-fi film looks to disappear quickly due to terrible word of mouth.

In fifth place, the romantic comedy Morning Glory [MORNG] bombed with just $9.6 million during the weekend.  The trio of stars failed to attracted much of an audience, though the female-targeted film should hold up during subsequent weekends.

 

Rank TITLE F-S-S TOTAL
1 MEGAMIND $30,055,000 $89,757,000
2 UNSTOPPABLE $23,500,000 $23,500,000
3 DUE DATE $15,530,000 $59,008,000
4 SKYLINE $11,678,400 $11,678,400
5 MORNING GLORY $9,625,000 $12,231,000
6 FOR COLORED GIRLS $6,750,000 $30,920,188
7 RED $5,114,000 $79,817,857
8 PARANORMAL ACTIVITY 2 $3,050,000 $82,000,000
9 SAW 3D $2,750,000 $43,467,861
10 JACKASS 3D $2,300,000 $114,708,000
11 SECRETARIAT $2,196,000 $54,737,000
12 THE SOCIAL NETWORK $1,700,000 $87,737,000

Source: Exhibitor Relations Co.



Tag(s): MEGAM, USTOP, DUDAT, SKYLN, MORNG

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By Antibody on Sunday, November 14, 2010 @ 11:07 AM        1801 views


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