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Whisper Numbers: The Roommate fights against Sanctum.



The box office gets hit with a double whammy this weekend. Not only will the Super Bowl on Sunday divert the attention of moviegoing audiences, nearly half the country is buried under snow from severe winter weather. Two new films will try to appeal to those not interested in football or wishing for an escape.

Sony Screen Gems targets teens and young adults with the PG-13 rated thriller The Roommate [RMATE]. Friday Night Light’s Minka Kelly [MKELL] and Gossip Girl’s Leighton Meester [LMEES] lend recognizable starpower to the familiar Single White Female story about a female stalker who turns deadly.  Invading 2534 theaters, The Roommate could take away $15 million.

James Cameron brings his name and expertise to the spelunking thriller Sanctum [JCSNC]. The R-rated film set in underwater caves was shot using the same 3D camera system as Avatar. Without any box office draw in its cast, Universal’s marketing has focused on the 3D imagery as its main selling point, aside from Cameron. Competing against football on Sunday, Sanctum may settle for around $11 million from 2789 theaters.

The female-targeted No Strings Attached [NSATA] should not be affected much by the Super Bowl. A 40% decline would net another $8 million.

Last weekend’s leader, The Rite [TRITE] is headed for the typical hard fall for horror films. A drop more than 50% would bring in around $7 million

With a male-dominated audience tuning in to football, The Mechanic [MCHNC] looks to dive more than 50% to about $5 million in its second session.

That’s the whisper from the trading floor.



Tag(s): RMATE, MKELL, LMEES, JCSNC, NSATA, TRITE, MCHNC

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By Box Office Whisperer on Thursday, February 3, 2011 @ 04:24 PM        1865 views


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Paramount Studio Fund (PARAX) 280 12.49 (0.00)         Zazie Beetz (ZBEET) 20000 86.60 (+0.20)         Warner Bros. Studio Fund (WBROX) 282 12.39 (+0.01)         Jeremiah Terminator LeRoy (LEROY) 100000 4.35 (-0.43)         Jeremiah Terminator LeRoy (LEROY) 100000 4.35 (-0.43)         The Silence (TSLNC) 100000 6.68 (-1.38)         The Silence (TSLNC) 100000 6.68 (-1.38)         Lena Headey (LHEAD) 20000 27.79 (0.00)         Trial by Fire (TRBFR) 100000 2.08 (-0.02)         Lena Headey (LHEAD) 20000 27.79 (0.00)         Stoner (STONR) 50000 2.70 (+0.48)         Fox Studio Fund (FOXX) 122 16.34 (+0.04)         The Six Billion Dollar Man (6MILL) 100000 32.75 (+0.26)         The Six Billion Dollar Man (6MILL) 100000 32.75 (+0.26)         Legally Blonde 3 (BLON3) 50000 61.94 (+0.27)         Mouse Guard (MOUSG) 100000 55.98 (+4.71)         Sony Studio Fund (SONYX) 341 14.62 (+0.08)         American Radical (AMRAD) 100000 11.69 (+1.41)         48 Hours (48HRS) 100000 13.22 (+2.18)         Mouse Guard (MOUSG) 100000 55.98 (+4.71)         Terrence Malick (TMALI) 12000 5.25 (+0.08)         Terrence Malick (TMALI) 8000 5.25 (+0.08)         Candyman (CNDYM) 100000 54.81 (+1.35)         FOX: The Passage (PASSAG) 20000 8.32 (+0.32)         Mortal Engines (MENGN) 13 37.40 (-0.27)         Rob Reiner (RREIN) 13000 4.88 (-0.06)         Spider-Man: Into the Spider-Vers (ASPDR) 50000 130.09 (+2.93)         Spider-Man: Into the Spider-Vers (ASPDR) 50000 130.09 (+2.93)         Second Act H$10 Put (2NDAC.PU) 20000 2.62 (+0.02)         Kelly Macdonald (KMACD) 7500 42.79 (-0.23)         Mortal Engines - Opening Weekend (MENGN.OW) 100000 14.96 (-0.01)         Kelly Macdonald (KMACD) 2000 42.79 (-0.23)         Dr. Seuss' The Grinch $200M Bloc (HTGSC.BW) 19689 11.35 (+0.24)         Halloween $160M Blockbuster Warr (HALW3.BW) 19298 5.79 (-0.03)         Bird Box (BRDBX) 100000 0.80 (-0.22)         48 Hours (48HRS) 100000 13.22 (+2.18)         Mouse Guard (MOUSG) 100000 55.98 (+4.71)         Elizabeth Banks (EBANK) 1000 120.12 (+0.30)         Katherine Waterston (KWATE) 20000 95.38 (-2.37)         Hiroyuki Sanada (HSANA) 5000 21.97 (-0.08)         Hiroyuki Sanada (HSANA) 4000 21.97 (-0.08)         Nicole Kidman (NKIDM) 20000 14.77 (-0.05)         Jake Gyllenhaal (JGYLL) 7500 11.22 (+0.05)         Jake Gyllenhaal (JGYLL) 2222 11.22 (+0.05)         Mary Queen of Scots (MQOFS) 100000 7.08 (-0.18)         The Favourite (FVRIT) 100000 8.87 (-0.02)         Dave Bautista (DBAUT) 2500 127.60 (-0.02)         Boy Erased (BERAS) 100000 7.55 (-0.26)         Dave Bautista (DBAUT) 3500 127.60 (-0.02)         Fantastic Beasts Crimes of Grind (FBST2.BW) 20000 6.66 (+0.31)