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Box Score: Rango rounds up $38 million for first place.



Four new releases try to ignite the box office with only moderate success.  Although Paramount's Rango [RANGO] lead the weekend with an estimated $38.0 million, it did not break the $40 million mark the industry expected for the CG animated film produced at $135 million. Word of mouth is mixed on the non-3D animated western, which may not have the legs of typical family films. 

The Adjustment Bureau [ADJBU] debuted in second place with $20.9 million.  The Matt Damon [MDAMO] thriller attracted an audience that was 73% over the age of 30, an audience which should sustain the film in the long run.

Beastly [BSTLY] finished third with a $10.1 million opening.  The targeted females made up 73% of the audience. 

Last weekend's champ Hall Pass [HLPAS] cleared $9 million for fourth overall, holding an impressive 67% of its opening weekend.

Take Me Home Tonight [TMHTN] bombed completely with just $3.5 million.

 

Rank TITLE F-S-S TOTAL
1 RANGO $38,000,000 $38,000,000
2 THE ADJUSTMENT BUREAU $20,945,000 $20,945,000
3 BEASTLY $10,115,000 $10,115,000
4 HALL PASS $9,015,000 $27,001,000
5 GNOMEO AND JULIET $6,912,000 $83,694,000
6 UNKNOWN $6,620,000 $53,129,000
7 THE KING'S SPEECH $6,501,000 $123,817,000
8 JUST GO WITH IT $6,500,000 $88,200,000
9 I AM NUMBER FOUR $5,702,000 $46,440,000
10 JUSTIN BIEBER: NEVER SAY NEVER $4,325,000 $68,876,000
11 TAKE ME HOME TONIGHT $3,500,000 $3,500,000
12 BIG MOMMAS: LIKE FATHER, LIKE SON $3,300,000 $33,269,678

 

Source: Exhibitor Relations Co.



Tag(s): RANGO, ADJBU, MDAMO, BSTLY, HLPAS, TMHTN

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By Antibody on Sunday, March 6, 2011 @ 10:47 AM        2107 views


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