SPIN FACTOR® - The HSX Blog



Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        5283 views


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Untitled Suburban Fantasy World (SUBFW) 30000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 10000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 30000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 2500 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 5000 75.00 (0.00)         The Personal History of Rachel D (PHORD) 4000 1.94 (+0.05)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Captain Nemo aka 20,000 Leagues (20LUS) 9 2.89 (+0.08)         Never Goin' Back (NVRGB) 1500 1.03 (-0.01)         Zachary Levi (ZLEVI) 20000 186.90 (-0.85)         Rob Reiner (RREIN) 20000 23.59 (-0.40)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Rainn Wilson (RAWIL) 20000 11.60 (+0.08)         Nicolas Cage (NCAGE) 20000 34.77 (-0.56)         Kevin Macdonald (KMCDO) 20000 5.63 (-0.20)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Jeff Goldblum (JGOLD) 20000 84.61 (-0.20)         Eli Roth (EROTH) 20000 7.59 (-0.04)         Corey Stoll (CSTOL) 20000 19.77 (0.00)         A Star Wars Story 3 (SWAR3) 100000 157.86 (-4.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Incredibles 2 (NCRD2) 5000 442.94 (-6.32)         Untitled Suburban Fantasy World (SUBFW) 10000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Jurassic World: Fallen Kingdom (JURA5) 50000 380.31 (+11.25)         The Catcher Was A Spy (CWSPY) 82500 0.92 (-0.08)         The Little Mermaid - Disney (TLMER) 1 151.25 (-1.04)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         The Peppercorn Chronicles (PEPRC) 30000 0.04 (+0.01)         Teen Titans Go!: To The Movies (TNTNG) 100000 50.51 (+0.29)         Castro's Daughter (CASDT) 25000 0.02 (0.00)         Get Happy (GHAPY) 66343 0.19 (+0.04)         Fela Kuti (FELA) 45000 0.07 (+0.05)         The Trade (TTRAD) 45000 0.20 (+0.03)         Young Americans aka College Repu (COREP) 45000 0.63 (+0.04)         Untitled Suburban Fantasy World (SUBFW) 50000 75.00 (0.00)         Just Cause (JCAUS) 99207 11.04 (+0.09)         The Grinch (HTGSC) 4000 125.31 (+0.51)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Mary Poppins Returns (MPOPN) 5000 145.44 (-0.37)         The Sports Fund (SPORT) 2 70.92 (-0.03)         Paramount Studio Fund (PARAX) 2 35.68 (+0.09)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Fox Studio Fund (FOXX) 2 10.74 (-0.01)         Ant-Man and the Wasp H$70 Call (ANTM2.CA) 20000 3.48 (+0.06)         The Comic Fund (COMIC) 2 57.48 (+0.14)         Ant-Man and the Wasp - Opening W (ANTM2.OW) 100000 73.92 (+0.76)         Strong Female Lead Fund (CHICK) 5 86.94 (+0.49)