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Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        5322 views


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Greyhound (GREYH) 100000 40.03 (-1.39)         Charlie's Angels (CHAR3) 1 77.68 (-0.20)         N9: Clint Eastwood - The Mule - (N9ACEA) 5000 5.23 (+0.23)         Second Act (2NDAC) 10000 29.22 (+1.85)         Vigilance (VGLNC) 15000 12.81 (+1.73)         Pickle (PICKL) 10000 32.19 (+1.56)         A Shaun the Sheep Movie: Farmage (SHEP2) 15000 12.94 (+1.10)         N9: Christian Bale - Vice - Acto (N9ACBA) 5000 5.27 (+0.27)         Run (RUN) 100000 26.59 (-0.16)         N9: Bradley Cooper - A Star Is B (N9ABCO) 5000 5.26 (+0.26)         Run (RUN) 99999 26.59 (-0.16)         1917 (1917) 100000 34.94 (-0.89)         Hope Gap (HOPGP) 20000 3.88 (-0.56)         Jeremiah Terminator LeRoy (LEROY) 100000 7.08 (-0.07)         Jeremiah Terminator LeRoy (LEROY) 99999 7.08 (-0.07)         Bad Education (BDEDU) 15000 15.05 (-0.98)         48 Hours (48HRS) 15000 15.24 (-1.01)         Transformers 7 (TFRM7) 100000 48.20 (-0.19)         Downton Abbey (DWTAB) 15000 20.65 (-1.29)         Vigilance (VGLNC) 100000 12.81 (+1.73)         Transformers 7 (TFRM7) 99999 48.20 (-0.19)         Greyhound (GREYH) 10000 40.03 (-1.39)         Knives Out (KNIVS) 100000 43.77 (-1.58)         N9: Can You Ever Forive Me? - Pi (N9PCYE) 1500 4.54 (-0.02)         N9: Bohemian Rhapsody - Picture (N9PBOH) 5000 6.02 (+0.03)         N9: Widows - Picture (N9PWID) 1500 4.23 (-0.01)         A Shaun the Sheep Movie: Farmage (SHEP2) 100000 12.94 (+1.10)         N9: Vice - Picture (N9PVIC) 5000 5.67 (+0.07)         N9: A Star Is Born - Picture (N9PASB) 5000 5.59 (+0.09)         Stan & Ollie (STNOL) 100000 2.91 (+0.14)         Dr. Seuss' The Cat in the Hat (TCATH) 1651 83.71 (+0.10)         Downton Abbey (DWTAB) 100000 20.65 (-1.29)         Bernstein (BERST) 100000 15.47 (+0.65)         N9: Eighth Grade - Picture (N9P8TH) 1500 4.43 (0.00)         Pickle (PICKL) 1742 32.19 (+1.56)         N9: Claire Foy - First Man - Sup (N9SCFO) 1000 5.21 (+0.21)         Mortal Engines (MENGN) 100000 30.44 (-0.52)         N9: Mahershala Ali - Green Book (N9RMAL) 20000 5.21 (+0.21)         N9: Claire Foy - First Man - Sup (N9SCFO) 1000 5.21 (+0.21)         Knives Out (KNIVS) 158 43.77 (-1.58)         N9: Margot Robbie - Mary Queen o (N9SMRO) 1000 5.08 (+0.08)         N9: Sam Elliott - A Star is Born (N9RSEL) 20000 5.18 (+0.18)         N9: Margot Robbie - Mary Queen o (N9SMRO) 1000 5.08 (+0.08)         Candyman (CNDYM) 1113 56.55 (+0.13)         Chaos Walking (CHAOW) 100000 41.61 (-0.13)         N9: Sam Rockwell - Vice - Sup Ac (N9RSRO) 20000 5.13 (+0.13)         N9: Marina de Tavira - Roma - Su (N9SMDT) 1000 4.76 (-0.24)         N9: Marina de Tavira - Roma - Su (N9SMDT) 1000 4.76 (-0.24)         N9: Michelle Yeoh - Crazy Rich A (N9SMYE) 1000 4.79 (-0.21)         N9: Emily Blunt - Mary Poppins R (N9CEBL) 20000 5.17 (+0.17)