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Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        5298 views


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The Bends (BENDS) 1700 0.55 (+0.08)         Batkid (BATKD) 50 0.59 (-0.03)         The Wolf Man (TWLFM) 1 7.47 (-0.13)         Assassination Nation (ASNAT) 100000 4.18 (-0.42)         The Crowded Room (CRWDR) 18499 0.26 (+0.02)         Nightwing (NTWNG) 1 29.65 (-0.13)         Based On A True Story (BTRUS) 99999 0.52 (+0.04)         Based On A True Story (BTRUS) 99999 0.52 (+0.04)         Avatar 2 (AVAT2) 5 331.48 (-1.49)         Fahrenheit 11/9 (FH119) 100000 10.01 (-1.05)         All You Need Is Love (AUNIL) 10 27.89 (-0.26)         Mortal Kombat (MK3) 100000 1.58 (+0.09)         A Star is Born (ASTAR) 16 89.26 (-1.38)         Good Boys (GBOYS) 1 22.29 (-0.10)         Jungleland (JNGLN) 100000 5.24 (+0.70)         Aladdin (ALADN) 2 294.93 (-0.50)         A Million Little Pieces (AMLPC) 3599 5.48 (-0.02)         Fantastic Four 2 (FANF2) 1 13.80 (-0.12)         The House With a Clock in Its Wa (THWCW) 100000 60.86 (-1.81)         The Sequel Fund (SQUEL) 500 21.32 (0.00)         Annette (ANNET) 100000 0.55 (+0.14)         The House With a Clock in Its Wa (THWCW) 99999 60.86 (-1.81)         Alien: Awakening (ALIE5) 155 7.62 (+0.02)         The Wolf Man (TWLFM) 1 7.47 (-0.13)         Life Itself (LIFIS) 100000 6.25 (+0.17)         Bad Education (BDEDU) 135 13.51 (-0.06)         Life Itself (LIFIS) 99999 6.25 (+0.17)         Pinocchio (PINOC) 1 1.67 (-0.12)         Fahrenheit 11/9 (FH119) 100000 10.01 (-1.05)         Annette (ANNET) 5500 0.55 (+0.14)         Girls Trip 2 (GRLT2) 100000 58.21 (+8.21)         Ride Along 3 (RDLO3) 1 7.29 (-0.14)         Colette (COLET) 100000 1.73 (+0.66)         Never Look Away (NVRLA) 100000 1.85 (-0.32)         Alien Nation (ALNAT) 32 4.09 (+0.12)         6 Underground (6UNDG) 25 3.99 (+0.10)         Methuselah (METHU) 1 15.93 (-0.14)         Three Seconds (3SECS) 12 4.92 (+0.08)         RFK (RFK) 1 9.99 (-0.15)         Captain Nemo aka 20,000 Leagues (20LUS) 250 1.95 (-0.07)         Fahrenheit 11/9 (FH119) 99999 10.01 (-1.05)         First Chair aka Untitled Reed Mo (1STCH) 26 1.53 (+0.04)         Yucatan (YUCAT) 1 1.03 (+0.01)         Night School (NTSCH) 90000 62.46 (-0.32)         Assassination Nation (ASNAT) 1 4.18 (-0.42)         Birds of Prey aka Gotham City Si (GOTCS) 1 92.93 (-0.16)         Birds of Prey aka Gotham City Si (GOTCS) 1 92.93 (-0.16)         Birds of Prey aka Gotham City Si (GOTCS) 1 92.93 (-0.16)         Fahrenheit 11/9 (FH119) 250 10.01 (-1.05)         The House With a Clock in Its Wa (THWCW) 30000 60.86 (-1.81)