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Box Score: Thor hammers away the competition.



Paramount and Marvel successfully launched the new superhero movie Thor [THOR] to an estimated $66.0 million opening weekend.  The comic character based on the Norse god of thunder appealed primarily to older males as 72% of the audience was over the age of 25 and 63% males.  3D accounted for 60% of the revenue.  

Last week's champ, Fast Five [FFUR5] crashed 62% from its debut to $32.5 million.  The cumulative total reads $139.9 million.

Sony's Jumping the Broom [JUMPB] finished third with $13.7 million to beat out its romantic comedy rival, Warner Bros.'s Something Borrowed [STBRW] at $13.2 million.  Both weddding themed films skewed heavily females, which should bode well for their long-term legs.

 

 

Rank TITLE F-S-S TOTAL
1 THOR $66,000,000 $66,000,000
2 FAST FIVE $32,518,560 $139,852,525
3 JUMPING THE BROOM $13,700,000 $13,700,000
4 SOMETHING BORROWED $13,155,000 $13,155,000
5 RIO $8,200,000 $114,902,068
6 WATER FOR ELEPHANTS $5,600,000 $41,613,617
7 TYLER PERRY'S MADEA'S BIG HAPPY FAMILY $3,900,000 $46,806,332
8 PROM $2,425,000 $7,800,000
9 SOUL SURFER $2,100,000 $36,679,000
10 HOODWINNKED TOO!: HOOD VS. EVIL $1,880,000 $6,714,000
11 INSIDIOUS $1,323,699 $50,303,954
12 SOURCE CODE $1,238,000 $50,938,148

 

Source: Exhibitor Relations Co.



Tag(s): THOR, FFUR5, JUMPB, STBRW

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By Antibody on Sunday, May 8, 2011 @ 11:23 AM        5114 views


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