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Whisper Numbers: Will Super 8 capture first place?



Wedged in a weekend between the openings of two big-budgeted superhero films is an earnst, throwback film Super 8 [SUPR8] with a moderate budget and no stars in the cast. The PG-13 rated film set in 1979 is director J.J. Abrams’ [JABRA] homage to early films by Steven Spielberg such as Close Encounters of the Third Kind and E.T.. The first teaser was released a year ago before the film was even in production. However, Paramount’s marketing campaign has remained vague in order to shroud the story in a veil of secrecy. Unfortunately, that low-key approach has resulted in soft tracking that indicate low interest from today’s youthful moviegoers. Nostalgic, older moviegoers will wait to gauge the reviews instead of rushing out opening weekend. Hoping to build up some last minute buzz, Paramount enlisted Twitter to promote Thursday sneak previews in about 300 theaters. Breaking into 3379 theaters, Super 8 could capture about $32 million for ifrs place.

The relaunch of the mutant superhero franchise X-Men: First Class [XMEN4] came in at the low end of expectations, but earned great reviews and word of mouth. With the new openers not looking strong, X-Men: First Class should soften its decay to around 50% for a $27 million second weekend.

The comedy sequel The Hangover Part II [HNOV2] should clear around $16 million, while the animated Kung Fu Panda 2 [PAND2] looks to punch out $14 million, both for their third weekend at the box office.

Based on the kids’ book series, Judy Moody and the Not Bummer Summer [JUDYM] hopes to attract the whole family though it may have to settle for just the girls and their moms. Last year’s Ramona and Beezus opened to $7.8 million despite having Selena Gomez. Judy Moody is likely headed for less at around $7 million from 2524 theaters.

After collecting $7.8 million in three weeks of limited release, Midnight in Paris [MIDNP] expands wide into 944 theaters. The Woody Allen [WALLE] comedy is enjoying some of the best reviews and buzz of his recent films.  Adult moviegoers could bring Midnight in Paris to $6 million.

That’s the whisper from the trading floor.



Tag(s): SUPR8, JABRA, XMEN4, HNOV2, PAND2, JUDYM, MIDNP, WALLE

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By Box Office Whisperer on Thursday, June 9, 2011 @ 03:30 PM        5022 views


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M3GAN (M3GAN) 24999 17.21 (-0.14)         Avengers: Endgame (AVNG4) 100000 578.75 (+1.84)         Dreamland (DREML) 100000 12.22 (-0.11)         Inversion (NVRSN) 100000 14.27 (+11.79)         Untitled Christopher Nolan (UCNOL) 4000 125.78 (+0.54)         Captain Marvel (CMARV) 100000 339.79 (-1.12)         Morbius (MORBI) 4000 111.53 (+0.65)         Inversion (NVRSN) 100000 14.27 (+11.79)         Inversion (NVRSN) 100000 14.27 (+11.79)         Inversion (NVRSN) 100000 14.27 (+11.79)         Playing with Fire (PLWFR) 100000 27.78 (+0.30)         Captain Marvel (CMARV) 5000 339.79 (-1.12)         The Night Clerk (NCLRK) 100000 2.54 (-0.08)         The Mountain (THMTN) 100000 1.68 (+0.02)         Daddio (DADIO) 100000 3.15 (+0.14)         Guardians of the Galaxy Vol. 3 (GOTG3) 10000 137.73 (+1.76)         Peter Rabbit 2 (PRAB2) 100000 66.75 (+0.27)         Black and White (BLAWH) 50000 1.88 (+0.05)         Black Widow (BWDOW) 10000 109.21 (+2.63)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         Ophelia (OPHEL) 100000 1.75 (+0.04)         David Crosby: Remember My Name (DCRMN) 100000 2.00 (0.00)         How to Train Your Dragon: Hidden (HTYD3.BW) 20000 5.59 (+0.59)         The Song of Names (SONGN) 100000 1.49 (-0.04)         Artemis (ARTEM) 100000 57.92 (+7.51)         King of the Kastle (KASTL) 100000 0.34 (+0.09)         Black and White (BLAWH) 50000 1.88 (+0.05)         The Informer (3SECS) 100000 10.49 (+0.10)         Inversion (NVRSN) 100000 14.27 (+11.79)         Inversion (NVRSN) 100000 14.27 (+11.79)         Gemini Man (GEMAN) 100000 89.40 (+0.40)         Captive State (CAPST) 100000 7.28 (-0.57)         The Boy Who Harnessed The Wind (BWHTW) 33000 0.38 (-0.09)         The Boss Baby 2 (BOSS2) 10087 100.31 (+0.16)         David Crosby: Remember My Name (DCRMN) 15500 2.00 (0.00)         Black and White (BLAWH) 100000 1.88 (+0.05)         The War with Grandpa (WARGP) 50000 1.92 (-0.02)         Cover Girl (COVRG) 50000 0.64 (-0.10)         Black and White (BLAWH) 100000 1.88 (+0.05)         Those Who Wish Me Dead (TWWMD) 18500 20.00 (0.00)         Inversion (NVRSN) 100000 14.27 (+11.79)         How to Train Your Dragon: Hidden (HTYD3.BW) 18500 5.59 (+0.59)         The War with Grandpa (WARGP) 49999 1.92 (-0.02)         Inversion (NVRSN) 1 14.27 (+11.79)         How to Train Your Dragon: Hidden (HTYD3.BW) 20000 5.59 (+0.59)         Cover Girl (COVRG) 49999 0.64 (-0.10)         Cobie Smulders (CSMUL) 5 130.30 (0.00)         The Boy Who Harnessed The Wind (BWHTW) 33000 0.38 (-0.09)         Cobie Smulders (CSMUL) 20000 130.30 (0.00)         Inversion (NVRSN) 10000 14.27 (+11.79)