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Whisper Numbers: Bruno flames on Optimus Prime



After a month on hiatus, the Box Office Whisperer is back with a preview of the upcoming weekend at the movies.   Let’s see what Hollywood has in store for moviegoers.


Sacha Baron Cohen [SBCOH] arrived in 2006 with Borat, a cult favorite which broke out into a pop culture blockbuster. The British comedian returns with Bruno [BRUNO], another caricature who utilizes the same outrageous antics of ambushing innocent bystanders for R-rated laughs.  While the Kazakh reporter endeared moviegoers with his naïve incompetence, the gay Austrian may turn off some audiences with his flamboyant sexuality.  However, there’s no doubt Bruno will be bigger than Borat.  Although Borat opened in just 837 theaters before expanding, Bruno will burst onto the scene in sequel fashion, tripling its locations to 2755.  With Cohen receiving endless press coverage from a world premiere tour, Bruno could push the boundaries to around $42 million.


Ice Age: Dawn of the Dinosaurs [ICEA3] couldn’t topple Transformers: Revenge of the Fallen [TFRM2] last weekend, debuting in second place.  However, the prehistoric mammals should beat the mighty morphing robots the second time around. The family crowd may have been outdoors over the 4th of July holiday which fell on a Saturday.   As the top choice for families, Ice Age should retain close to 60% of its audience and take in about $24 million.


Transformers: Revenge of the Fallen became the first film in 2009 to cross the $300 million milestone.  The toy-based action sequel is likely to drop more than 50% in its third outing to come in around $20 million.


The R-rated drama Public Enemies [PUBNM] has been better received by viewers than director Michael Mann’s [MMANN] last film, Miami Vice, which tumbled 60% in its second weekend.  With a roughly 45% decline, the Johnny Depp [JDEPP] gangster film would hit $14 million in its second run.


The PG-13 rated comedy I Love You, Beth Cooper [ILUBC] stars Hayden Panettiere [HPANE] as the object of affection for a nerdy high school valedictorian.  The setup has failed to generate any buzz, so subsequently Fox has been light on the marketing.  Perhaps enough teens will buy tickets in order to sneak into Bruno to bring the opening to more than $5 million from 1858 locations.


That’s the whisper from the trading floor.

 



Tag(s): SBCOH, BRUNO, ICEA3, TFRM2, PUBNM, MMANN, JDEPP, ILUBC, HPANE

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By Box Office Whisperer on Thursday, July 9, 2009 @ 03:55 PM        3839 views


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Mario Movie (MARIO) 100000 68.23 (+8.23)         Transformers 7 (TFRM7) 100000 62.92 (-0.60)         A Wrinkle in Time H$50 Call (AWITM.CA) 20000 2.24 (-0.03)         Hotel Artemis (ARTMS) 100000 23.36 (+2.52)         A Wrinkle in Time H$50 Call (AWITM.CA) 20000 2.24 (-0.03)         Annihilation (ANHLT) 100000 27.57 (+2.20)         A Wrinkle in Time H$50 Put (AWITM.PU) 20000 3.28 (-0.04)         G.I. JOE 3 (GIJO3) 10000 32.33 (+0.04)         A Wrinkle in Time H$50 Put (AWITM.PU) 20000 3.28 (-0.04)         The Greatest Showman $100M Block (TGSOE.BW) 988 18.24 (-0.03)         Trial by Fire (TRBFR) 59999 7.49 (-0.23)         The Strangers: Prey at Night H$1 (STRN2.CA) 20000 1.86 (-0.03)         Death Wish H$10 Call (DWISH.CA) 20000 2.90 (+0.01)         Trial by Fire (TRBFR) 39991 7.49 (-0.23)         Black Panther (BPNTH) 100000 498.47 (+0.76)         Solo: A Star Wars Story (SWAR2) 1000 392.19 (-1.48)         Ruin (RUIN) 20000 31.34 (-0.13)         Ruin (RUIN) 30000 31.34 (-0.13)         Show Dogs (SHWDG) 29999 24.63 (-0.10)         Show Dogs (SHWDG) 40000 24.63 (-0.10)         Mario Movie (MARIO) 10000 68.23 (+8.23)         Black Widow (BWDOW) 4000 105.70 (-0.31)         The 15:17 to Paris (1517P) 509 36.11 (-0.16)         Mario Movie (MARIO) 100000 68.23 (+8.23)         Mario Movie (MARIO) 6279 68.23 (+8.23)         Nancy (NANCY) 99991 1.99 (-0.08)         Nancy (NANCY) 99999 1.99 (-0.08)         The Boy Who Harnessed The Wind (BWHTW) 99991 2.90 (-0.04)         Mario Movie (MARIO) 100000 68.23 (+8.23)         Green Book (GRNBK) 99991 9.75 (+0.05)         Green Book (GRNBK) 40000 9.75 (+0.05)         Mario Movie (MARIO) 41339 68.23 (+8.23)         First Reformed (FRFRM) 80000 2.88 (+0.08)         First Reformed (FRFRM) 22000 2.88 (+0.08)         Annihilation (ANHLT) 100000 27.57 (+2.20)         Annihilation (ANHLT) 100000 27.57 (+2.20)         Metal Gear Solid (MTLGR) 100000 14.41 (-0.01)         Mark Rylance (MRYLA) 20000 67.45 (+0.40)         Chappaquiddick (CHPQD) 24000 6.85 (+0.06)         Red Sparrow H$30 Put (RSPRW.PU) 20000 3.32 (+0.05)         Just Cause (JCAUS) 100000 15.28 (+3.22)         Chappaquiddick (CHPQD) 50000 6.85 (+0.06)         Olivia Cooke (OCOOK) 20000 38.55 (+0.16)         Black Widow (BWDOW) 84667 105.70 (-0.31)         Super Troopers 2 (STRO2) 100000 28.88 (-0.08)         Detective Chinatown 2 (DTCT2) 100000 4.16 (-0.12)         Game Night (GAMEN) 100000 47.75 (-2.20)         Every Day (EVRYD) 28000 8.96 (+0.10)         Every Day (EVRYD) 99991 8.96 (+0.10)         Game Night (GAMEN) 100000 47.75 (-2.20)