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Whisper Numbers: Cowboys & Aliens and The Smurfs too!



Three new films open this weekend led by the sci-fi/western Cowboys & Aliens [CBALN]. James Bond [DCRAI] and Indiana Jones [HFORD] team up with Iron Man director [JFAVR] to help sell a genre mash-up that has produced only lackluster efforts like Wild Wild West and Jonah Hex. Still, UFOs in the Old West presents an intriguing concept that should appeal to the older male demographic.  Raiding 3750 theaters, Cowboys & Aliens could abduct $42 million.

Last weekend, Captain America: The First Avenger [CAPAM] performed as well as its Marvel 2011 cohort Thor. The Norse God declined 47% in its second weekend, so expect the Super Soldier to fare worse in a more competitive environment. A 50% drop-off would put Captain America around $32 million.

The Smurfs [SMURF] is the latest cartoon to get the mix live-action/CGI treatment. Papa Smurf, Smurfette and the rest of the animated gang are chased by Hank Azaria’s [HAZAR] Gargamel to our world  and into the life of New Yorker Neil Patrick Harris [NPHAR].  Sony hopes the PG-rated film would entice nostalgic parents to bring their kids. While every one of these family films aspires to be the next Alvin and the Chipmunks, most perform more on the level of the recent Yogi Bear. Smurfing into 3395 theaters, The Smurfs could smurf $22 million.

After its record-setting opening, Harry Potter and the Deathly Hallows, Part 2 [HPOT8] also had an unprecedented decline. The final film in the franchise looks to zap another $20 million.

Steve Carell [SCARE], Julianne Moore [JMOOR], Ryan Gosling [RGOSL] and Emma Stone [ESTON] star in the PG-13 rated comedy Crazy, Stupid, Love [CSLOV]. Warner Bros.’ marketing campaign has been unsure about whether to push the film as a broad romantic comedy or as an adult relationship comedy, thus sending mixed signals to moviegoers. The subject matter of divorce will probably skew its audience to older couples. Early reviews are good which should help Crazy, Stupid, Love earn $17 million from 3020 locations.

Friends with Benefits [FWBFT] grossed less than expected in its debut. The young dating crowd should help the romantic comedy holdover to $10 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): CBALN, DCRAI, HFORD, JFAVR, CAPAM, SMURF, HAZAR, NPHAR, HPOT8, SCARE, JMOOR, RGOSL, ESTON, CSLOV, FWBFT

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By Box Office Whisperer on Thursday, July 28, 2011 @ 03:23 PM        6148 views


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Anna and the Apocalypse (ANATA) 100000 5.07 (+0.06)         J'Accuse aka The Dreyfus Affair (JACUS) 99999 1.85 (-0.15)         The Possession of Hannah Grace (CADVR) 100000 17.01 (+0.30)         Lionsgate Studio Fund (LGFX) 2 12.07 (-0.01)         Green Book (GRNBK) 100000 31.21 (+0.20)         Angel Has Fallen (HFAL3) 100000 26.62 (+0.26)         Robin Hood (RBNHO) 100000 33.11 (-0.07)         The Boy Who Knew Too Much (BWKTM) 20015 20.62 (+0.62)         Creed II (CREE2) 100000 84.21 (+0.09)         Creed II (CREE2) 100000 84.21 (+0.09)         Ralph Breaks the Internet (RALP2) 100000 183.94 (+0.65)         Samuel L. Jackson (SLJAC) 20000 103.49 (-0.37)         StarBonds Fund (BONDS) 3 27.39 (+0.09)         Kelvin Harrison Jr. (KHARR) 20000 5.24 (-0.10)         Widows (WIDOW) 100000 41.61 (+0.13)         Rami Malek (RMALE) 20000 33.86 (-0.03)         Fast & Furious 9 (FAST9) 100000 136.92 (+0.60)         Alan Cumming (ACUMM) 20000 20.45 (-0.16)         Instant Family (ISFAM) 100000 45.15 (+0.26)         Gore Verbinski (GVERB) 20000 145.77 (-0.57)         Frozen 2 (FROZ2) 100000 226.78 (+1.00)         Jon Turteltaub (JTURE) 20000 116.90 (+0.29)         CBS: The Neighborhood (TNBRHD) 4 11.60 (-0.03)         Wonder Park aka Amusement Park (AMUSM) 100000 44.44 (+0.25)         Transformers 7 (TFRM7) 100000 39.37 (+0.13)         The Old Man & the Gun (OMATG) 100000 8.59 (-0.22)         Dr. Seuss' The Grinch (HTGSC) 100000 156.96 (+0.51)         ABC: The Rookie (ROOKIE) 8 14.39 (-0.10)         Suspiria (SUSPI) 100000 10.98 (-0.02)         Jon Favreau (JFAVR) 20000 133.74 (+0.57)         Us (US) 100000 73.29 (+0.40)         T.J. Miller (TJMIL) 20000 99.38 (0.00)         Boy Erased (BERAS) 100000 12.04 (+0.08)         Maggie Grace (MGRAC) 20000 71.35 (+0.53)         Tyler Perry's A Madea Family Fun (MADFF) 100000 26.41 (+0.06)         Josh Hutcherson (JHUTC) 20000 97.16 (-0.80)         Spider-Man: Far From Home (SPID7) 100000 273.89 (+0.52)         NBC: New Amsterdam (NAMSTR) 11 15.45 (+0.17)         Nobody's Fool (THLST) 100000 31.19 (+0.15)         Shrek 5 (SHRK5) 100000 35.40 (+0.10)         Alexandra Shipp (ASHIP) 20000 78.78 (-0.60)         Olivia Cooke (OCOOK) 20000 37.62 (-0.32)         Benicio Del Toro (BDELT) 20000 105.26 (-1.42)         The Nutcracker And The Four Real (NUTFR) 100000 78.68 (+0.06)         James Bond 25 (JB25) 100000 153.26 (-0.62)         John Wick: Chapter 3 (WICK3) 100000 101.81 (+0.43)         Jumanji: The Next Chapter (JUMN2) 100000 238.98 (+0.20)         NBC: Manifest (MANIFS) 3 16.00 (-0.03)         CBS: Magnum P.I. (MAGNPI) 6 16.16 (+0.11)         CBS: FBI (FBICBS) 6 14.89 (+0.10)