SPIN FACTOR® - The HSX Blog



Whisper Numbers: Four new films unlikely to overthrow Apes



With all the big summer blockbuster films out of the way, four moderate wide releases will try to make their mark. Rise of the Planet of the Apes [RSAPE] should be able to hold them off and retain the top spot for a second weekend. Even with positive word of mouth, the sci-fi film is likely to drop more than 50% to $27 million.

New Line’s horror sequel Final Destination 5 [FDES5] looks to fare best amongst the newcomers. The previous installment and the first in 3D, The Final Destination opened to a franchise best $27.4 million in 2009. However, 3D is no longer a novelty as 3D films has saturated the marketplace. The R-rated Final Destination 5 should benefit as the first horror opener since spring, which bring out starving fans of the genre. Arriving in 3155 theaters, Final Destination 5 could deliver about $24 million.

DreamWorks targets older women with the period drama The Help [THELP] based on a bestselling novel. The diverse cast and subject matter should also appeal to African-Americans. The PG-13 rated film opened on Wednesday and banked $5.5 million from fans of the book, which should help build word of mouth. Booked into 2534 theaters, The Help could clean up $18 million over the weekend.

The R-rated comedy 30 Minutes or Less [30MOL] stars Jesse Eisenberg [JEISE] and Aziz Ansari [AANSA] as roommates who are forced to rob a bank by criminals played by Danny McBride [DMCBR] and Nick Swardson [NSWAR]. Sony hopes to attract young males, though the trailers have not been laugh out loud funny. None of the cast are established box office draw either. 30 Minutes or Less could deliver $17 million from 2888 locations.

Fox hopes the legion of ‘gleeks’ will shell out for Glee The 3D Concert Movie [GLELV], a feature version of the concert tour based on the hit TV show. The buzz has been muted compared to the fervor for Justin Bieber, which opened to $29.5 million in February. Breaking into 2040 3D theaters, Glee The 3D Concert Movie could hit $11 million.

That’s the whisper from the trading floor.



Tag(s): RSAPE, FDES5, THELP, 30MOL, JEISE, AANSA, DMCBR, NSWAR, GLELV

View more Blog posts »



By Box Office Whisperer on Thursday, August 11, 2011 @ 04:05 PM        5487 views


Recent Comments

DomoI
Tuesday, August 16 at 15:43 PM Pacific
"targets *older women* with the *period* drama"
nicolashookfin
Thursday, August 25 at 03:39 AM Pacific
85"><img src="http://www.superchristianlouboutin.org/images/s/Christian-Louboutin-Josefa-120-Platform-Sandals-Black-242-1.jpg" alt="Christian Louboutin Josefa 120 Platform Sandals Black" title=" Christian Louboutin Josefa 120 Platform Sandals Black " widt


@HSXMOVIES on Twitter





Follow HSX on Twitter!

My Own Worst Enemy (MYOWE) 9998 19.77 (0.00)         Kitty Pryde (KITYP) 1 57.38 (+4.04)         The Torture Report (TORTR) 50000 16.07 (+1.04)         A Dog's Journey (ADOG2) 100000 34.41 (-0.88)         The Torture Report (TORTR) 50000 16.07 (+1.04)         Mario Movie (MARIO) 99999 38.33 (+0.03)         Wish Dragon (WDRGN) 50000 55.70 (+5.70)         Painkiller Jane (PKJAN) 99000 19.00 (-0.11)         Blazing Samurai (BLAZS) 1 3.13 (+0.44)         The Torture Report (TORTR) 50000 16.07 (+1.04)         Rush Hour 4 (RUSH4) 27781 37.10 (+0.01)         Suicide Squad 2 (SUIC2) 99999 103.33 (-0.49)         Wish Dragon (WDRGN) 100000 55.70 (+5.70)         The Torture Report (TORTR) 50000 16.07 (+1.04)         Painkiller Jane (PKJAN) 99997 19.00 (-0.11)         Blazing Samurai (BLAZS) 50 3.13 (+0.44)         X-Force (XFORC) 19000 97.62 (+0.48)         Rush Hour 4 (RUSH4) 99999 37.10 (+0.01)         Kitty Pryde (KITYP) 99940 57.38 (+4.04)         Rush Hour 4 (RUSH4) 99999 37.10 (+0.01)         Ma (MA) 9998 10.05 (+0.05)         Zazie Beetz (ZBEET) 20000 95.79 (0.00)         Blazing Samurai (BLAZS) 99999 3.13 (+0.44)         Kings (KINGS) 100000 0.21 (-0.01)         The Sisters Brothers (TSBRO) 1000 10.02 (-0.64)         6 Underground (6UNDG) 99999 10.48 (-0.24)         Solo: A Star Wars Story (SWAR2) 1 280.92 (-5.48)         Nimona (NIMON) 1000 26.87 (-0.03)         The Torture Report (TORTR) 99999 16.07 (+1.04)         Brianna Hildebrand (BHILD) 20000 124.55 (+0.85)         The Burnt Orange Heresy (BURNT) 100000 6.00 (0.00)         A Star Wars Story 3 (SWAR3) 5000 250.54 (-4.90)         The Joker (JOKER) 1000 51.48 (+0.09)         Mountain (MTAIN) 100000 0.67 (-0.01)         Doctor Sleep (DRSLP) 34000 35.44 (+1.47)         The Escape (TESCP) 100000 0.70 (-0.02)         James Bond 25 (JB25) 100000 149.01 (+0.10)         The Lighthouse (LITHS) 90000 16.91 (+1.67)         On Chesil Beach (CHESL) 100000 0.76 (-0.06)         First Reformed (FRFRM) 100000 1.74 (0.00)         Smallfoot (SMLFT) 99999 58.69 (+0.26)         Godzilla: King of Monsters (GODZ2) 100000 155.98 (+0.62)         Ford vs. Ferrari (FOVFE) 44000 29.02 (+1.80)         The Six Billion Dollar Man (6MILL) 99999 38.18 (+0.09)         Kitty Pryde (KITYP) 60000 57.38 (+4.04)         Star Wars: Episode IX (STAR9) 10000 570.65 (-2.98)         Godzilla: King of Monsters (GODZ2) 99999 155.98 (+0.62)         Kitty Pryde (KITYP) 40000 57.38 (+4.04)         Danai Gurira (DGURI) 20000 132.90 (-0.57)         City of Lies aka Labyrinth (LABRN) 100000 26.09 (-0.05)