SPIN FACTOR® - The HSX Blog



Box Score: The Help cleans up once again in first place.



As hurricane Irene batters the East Coast and dampens the weekend box office, The Help [THELP] held first place for the second weekend in a row with an estimated $14.3 million.  The drama decline just 28% to $96.6 million bring its total to after three weekends.

Colombiana [CLMBA] finished second at $10.3 million.  Rather than attracting the young male crowd, the female assassin appealed to older women as the audience was 57% female, and 65% over the age of 25.

Don't be Afraid of the Dark [AFRAD] took the third spot with $8.7 million. The horror film connected with females under the age of 25.

In its fourth weekend, Rise of the Planet of the Apes [RSAPE] grossed another $8.7 million to up its total to $148.5 million.

Our Idiot Brother [MIBRO] debuted fifth overall with $6.6 million.  70% of the comedy's audience was over the age of 25.

 

 

Rank TITLE F-S-S TOTAL
1 THE HELP $14,333,000 $96,630,000
2 COLOMBIANA $10,300,000 $10,300,000
3 DON'T BE AFRAID OF THE DARK $8,689,317 $8,689,317
4 RISE OF THE PLANET OF THE APES $8,650,000 $148,456,277
5 OUR IDIOT BROTHER $6,588,000 $6,588,000
6 SPY KIDS: ALL THE TIME IN THE WORLD $5,727,000 $21,710,000
7 THE SMURFS $4,800,000 $126,000,000
8 CONAN THE BARBARIAN $3,100,000 $16,575,575
9 FRIGHT NIGHT $3,029,000 $14,207,000
10 CRAZY, STUPID, LOVE $2,905,000 $69,529,000
11 30 MINUTES OR LESS $2,600,000 $31,700,000
12 FINAL DESTINATION 5 $2,465,000 $37,825,000

 

Source: Exhibitor Relations Co.

 



Tag(s): THELP, CLMBA, AFRAD, RSAPE, MIBRO

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By Antibody on Sunday, August 28, 2011 @ 10:39 AM        1883 views


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