Market Announcement: We are working to restore 'Sign In with Facebook'. Please login using your HSX Username.

HSX Forums: Movies Board






LAT: Trackings for [BATM3] is higher than BATM2, but running slightly behind 'Avengers'

Posted by: Antibody on Jun 28, 15:26

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dark-knight-rises-tracking-20120627,0,2540493.story

The percentage of people in the U.S. and Canada who said they were "definitely interested" in seeing the Batman movie, or listed it as their "first choice" among upcoming releases, was virtually identical to the percentage for "Avengers" three weeks before its debut -- at 64% and 22%, respectively.

When "first choice" is sliced by demographic category, "The Dark Knight Rises" is stronger among men, while "The Avengers" was initially generating more excitement among women.

The only category in which "The Dark Knight Rises" lagged significantly behind "Avengers" is that of "unaided awareness" -- the percentage of people who could list it as an upcoming release without any prompting. The figure for the third Batman movie is 8%, compared with 13% for Avengers at the same point in time.

...

Its "definite interest" and "first choice" figures are even slightly higher than those of 2009's "The Dark Knight," which opened to $158.4 million. The people who have seen the data expect that "The Dark Knight Rises" will have a massive opening of more than $150 million and could approach the "Avengers" record.


Tag(s): BATM3

LAT: Trackings for [BATM3] is higher than BATM2, but running slightly behind 'Avengers'   Antibody on Jun 28, 15:26

How does tracking compare with Hunger Games? {nm}   Tanker on Jun 28, 16:40





Post a Reply

To post to the forums you must first login!

Hotel Mumbai (HTLMB) 25000 5.40 (+0.01)         Spider-Man: Homecoming (SPID6) 100000 248.15 (+2.89)         Star Wars: The Last Jedi aka Epi (STAR8) 100000 698.88 (+0.92)         Baywatch (BAYWT) 100000 99.85 (-1.41)         Spinning Man (SPINM) 14853 6.62 (+0.06)         The LEGO Ninjago Movie (NJAGO) 100000 109.37 (+0.38)         Top Gun 2 (TOPG2) 20000 33.24 (+8.80)         Despicable Me 3 (DESM3) 100000 250.83 (+0.19)         Mary Magdalene (MMGDL) 25000 10.04 (-0.21)         Baywatch H$45 Put Fri-Mon (BAYWT.PU) 20000 3.26 (+0.16)         Baywatch (BAYWT) 22222 99.85 (-1.41)         Baywatch H$45 Put Fri-Mon (BAYWT.PU) 20000 3.26 (+0.16)         Megan Leavey (LEAVY) 20000 14.06 (-0.03)         CBS: Bull (BULLCB) 1000 20.36 (+0.06)         Baywatch - Opening Weekend Fri-M (BAYWT.OW) 100000 41.79 (-2.36)         Baywatch (BAYWT) 98147 99.85 (-1.41)         Gotti: In The Shadow Of My Fathe (GOTTI) 100000 0.15 (+0.03)         Jason Momoa (JMOMO) 50 43.37 (+0.13)         Baywatch - Opening Weekend Fri-M (BAYWT.OW) 100000 41.79 (-2.36)         LBJ (LBJ) 100000 3.39 (+1.39)         Baywatch H$45 Call Fri-Mon (BAYWT.CA) 20000 3.34 (-0.22)         The Boss Baby $135M Blockbuster (BOSSB.BW) 16479 12.57 (+0.09)         Charlie's Angels (CHAR3) 100000 31.02 (+3.90)         Top Gun 2 (TOPG2) 100000 33.24 (+8.80)         Jack Reynor (JREYN) 25 48.33 (+0.14)         Pirates of the Caribbean: Dead M (PIRT5) 99999 137.07 (-2.99)         Baywatch H$45 Call Fri-Mon (BAYWT.CA) 20000 3.34 (-0.22)         Charlie's Angels (CHAR3) 64621 31.02 (+3.90)         Pirates of the Caribbean: Dead M (PIRT5) 100000 137.07 (-2.99)         Birth of the Dragon (BOTDR) 100000 6.43 (-0.06)         Channing Tatum (CTATU) 25 46.68 (-0.01)         Drunk Parents (DRNKP) 10000 10.00 (0.00)         Pirates of the Caribbean: Dead M (PIRT5) 100000 137.07 (-2.99)         Woody Harrelson (WHARR) 25 103.34 (0.00)         Chris Evans (CEVAN) 25 110.27 (-0.30)         Star Wars: The Last Jedi aka Epi (STAR8) 50000 698.88 (+0.92)         The Mummy - Opening Weekend (MUMY4.OW) 20000 45.00 (0.00)         LBJ (LBJ) 100000 3.39 (+1.39)         Joseph Gordon-Levitt (JGORD) 25 18.73 (+0.04)         Spider-Man: Homecoming (SPID6) 10 248.15 (+2.89)         Top Gun 2 (TOPG2) 99989 33.24 (+8.80)         American Wrestler: The Wizard (AMWTW) 250 0.05 (-0.03)         The Invisible Man (INVSB) 100000 11.17 (+0.17)         Baywatch (BAYWT) 10000 99.85 (-1.41)         Entering Hades (ENHAD) 175 1.72 (+0.01)         Drunk Parents (DRNKP) 50000 10.00 (0.00)         The Witcher (WITCR) 150 5.07 (+0.02)         Micro (MICRO) 100000 31.04 (+2.64)         Frozen 2 (FROZ2) 10 170.93 (+0.63)         Star Wars: The Last Jedi aka Epi (STAR8) 50000 698.88 (+0.92)