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Want to add, APRTN was a Dark Castle prod, and they never make movies that AREN'T targeted at mass audiences. DarkC's deal w/WB went south,

Posted by: eallensbp on Aug 23, 13:05 in response to elchan's post The problem I see with the week's openers is that they...

so WB is obviously doing some loss-cutting since they no longer feel obligated to give the film their usual marketing muscle. I mean, even WITH it, they would have a hard time as, with the exception of Insidious, PG-13 horror is not generally appreciated by true connoisseurs of horror and the leads are not terribly appealing. So, yeah, even if WB marketed it their usual way, they'd have a hard time making more than single-digit money OW box office.

MCA Predictions Up. Looks like a sub-par weekend. VictorY Aug 23, 11:28

you predict obama 2016. It is shame hsx didn't add obama 2016 as ipo mike255 Aug 23, 11:29

Spolier Alert! Dead horse seen on HSX. Currently being beaten. Film @11. {nm} BSmurf Aug 23, 11:34

Lol Spoiler Dead Horse Smurf {nm} mike255 Aug 23, 11:37

Investigating police report a broken record left at the scene {nm} numbersix_99 Aug 23, 12:23

He might be repetitive, but I wonder if clashing political views prevent the Obama movie from an IPO on HSX. elchan Aug 23, 13:00

Are you serious? {nm} slappydavid Aug 23, 13:19

I think that's reaching. There's no crystal ball saying which limited release political documentaries are going to break out. {nm} RogerMore Aug 23, 13:19

It was a fringe movie, financed by a few radicals--whouda thunk it? Anyway, missed opportunities occur about as frequently as the good ones. eallensbp Aug 23, 13:31

Mitt, is that you? {nm} Zoggie Aug 23, 12:41

Yeah, high singles for PRUSH, although I think $10M for PRUSH is just as likely. Surprised, a bit pleasantly, by 2016 Obama. Wow. Y'know, {nm} eallensbp Aug 23, 11:34

I have ignored 2016 Obama until now. It just seemed like one of those off-tha-radar Midwest movies that get funded by these fringe groups, {nm} eallensbp Aug 23, 11:36

ever so often. Now it's a serious contender. Deferring to MCA for this one, $6M looks likely. And I said earlier that HITRN is $10M 3-day & eallensbp Aug 23, 11:40

The problem I see with the week's openers is that they are not targeted for the mass market. I don't feel they should have opened so wide. elchan Aug 23, 12:31

The seats fo empty anyways since it's the end of summer. {nm} Antibody Aug 23, 12:34

* go empty {nm} Antibody Aug 23, 12:35

The issue, I feel, is not what TIME of year it is, but what kind of MOVIES play during it. I guarantee you if TRFM4 came out, eallensbp Aug 23, 12:48

I think that fundamental truth has already been demonstrated time and time again, and studios are already adapting to it. RogerMore Aug 23, 13:14

Right, but you're using March as an example. I'm still waiting for them to slot movies like Smurfs 2 for AUGUST 31 instead of JULY 31. {nm} eallensbp Aug 23, 13:21

I don't think that the studios make enough good movies to fill a whole calendar year. There are always going to be gaps, like late August RogerMore Aug 23, 13:47

Or, I would argue, if they take one of two tentpoles and slot them in those August dog days that are typically occupied by "dumped" flicks. {nm} eallensbp Aug 23, 16:44

Or even MALEF, which with its current date may get murdered @ the BO when it's comes out summer 2014. {nm} eallensbp Aug 23, 13:22

Cost more money to run the projector. ;-) {nm} elchan Aug 23, 12:44

Want to add, APRTN was a Dark Castle prod, and they never make movies that AREN'T targeted at mass audiences. DarkC's deal w/WB went south, eallensbp Aug 23, 13:05





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