Movies

BOM: Man Of Steel 21 mill early shows (including Walmart) RazorHawk Jun 14, 07:42

opps 'BOG' {nm} RazorHawk Jun 14, 07:43

To clarify, that's $9M midnights + $12M WalMarts (or "Corporate Sales" as Nikki's source called it, e.g. could be $2M other sponsors). {nm} KalElFan Jun 14, 07:53

Strictly based on the $21M midnights vs IRNM3's $15.6M and $174.1M OW, we would get (21 / 15.6) * 174.1 = a record $234.4M OW. {nm} KalElFan Jun 14, 07:59

I think this is comparing apples and platypuses. It's hard to think of 7:00 pm special corporate promotions as midnights. {nm} second gary Jun 14, 08:03

People just bought exclusive 7pm via WalMart, while IRNM3 had 8pm showings via regular advance sales. Arguably equivalent. {nm} KalElFan Jun 14, 08:14

Just curious.. Which movie are u promoting next? {nm} karspov Jun 14, 08:17

SUPR3? {nm} numbersix_99 Jun 14, 08:57

everybody knows 1 platypus=3 apples forlorne Jun 14, 11:20

The Theaters were fighting over Pre-Order tickets with IRNM3 so Midnight and Friday wouldn't be comparable {nm} medv4380 Jun 14, 08:17

It isn't reasonable to add Wlmart sales to the midnights as if they were all midnights, but it's reasonable to assume... Carcharodon Jun 14, 08:43

I'd say a reasonable projection is subtract WM sales from the equation for now. $9m mid = 57.7% of IM3 preview; extrapolates to $100M wknd {nm} ShawnMR Jun 14, 08:28

excluding Wal-Mart sales. So potentially, $112 million. All assuming that MoS is no more front-loaded than IM3 already was. {nm} ShawnMR Jun 14, 08:29

I guess the interesting question is whether WM sales came from people who otherwise would not have bought tickets. lesana Jun 14, 08:40

Beat me to it :) I feel like this could go either way, but it's certainly tough to find reaslitic comparisons. {nm} Carcharodon Jun 14, 08:45

We're all guessing, heh. That's I'm throwing out the $12m for now just so we can get a base of what to expect ($100m). {nm} ShawnMR Jun 14, 09:11

Wow! {nm} thatpj Jun 14, 08:49

can't wait to see how this plays out. all I know is WOM on this one will be infectious. would be surpised with lower than B+ CinScore {nm} lobogotti Jun 14, 08:56

Wal-Mart only sold about 20% of the tickets and the rest were giveaways. {nm} nilephelan Jun 14, 09:30

Do you have a source? So the actual attendance was $2.4M. (12*.2) {nm} Antibody Jun 14, 10:18