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ERC still believes in $50M ;)

Posted by: Antibody on Jul 15, 09:12 in response to RollingThunder's post GHST3 - $3.4m Thursday

https://twitter.com/ERCboxoffice/status/753971827458711552

GHST3 - $3.4m Thursday RollingThunder Jul 15, 07:47

Ha ha... definite short based on OW price. {nm} diamondman56 Jul 15, 07:52

Bummer johnnyb588 Jul 15, 10:36

To get to the studios $40M, it's now gonna need almost 12x... TwoMisfits Jul 15, 08:09

Spy SCOPR did 19.3X so it's not impossible. {nm} Antibody Jul 15, 08:40

Right, it's not impossible, but it's highly, highly unlikely... TwoMisfits Jul 15, 08:50

If we're counting on the female fanbase that came out for SCOPR, then 12X is likely. {nm} Antibody Jul 15, 08:53

Not your typical female comedy. {nm} tradermark Jul 15, 09:07

Right, SCOPR wasn't your typical female comedy either. {nm} Antibody Jul 15, 09:10

As noted below, the average comedy is 13X this year. {nm} Antibody Jul 15, 08:56

Which, if it performs as average, puts in under the hoped for $50M at $44.2M TwoMisfits Jul 15, 09:00

But above the studio's $40M. {nm} Antibody Jul 15, 09:02

I will say if it's within $2M of $40M, the weekend estimate will hit $40M no matter what... TwoMisfits Jul 15, 09:05

But isn't that SOP for studios? {nm} ~JPV~ Jul 15, 09:12

I think WOM will be less kind than the critics were. I don't think it will get the multiplier it needs. {nm} RamsFan2004 Jul 15, 08:24

below ID2 and that was panned as a massive failure, it's time to acknowledge GB16 is bombing. {nm} Fitch3k Jul 15, 08:57

i wish i could find my post expressing my disbelief this could out draw ID2 {nm} tradermark Jul 15, 09:02

ERC still believes in $50M ;) Antibody Jul 15, 09:12

It's crazy how a line in the sand has been drawn for 50m, Ghostbusters 3 should easily pull 85m and 200m domestic {nm} Fitch3k Jul 15, 09:16

GHST2 adjusted for inflation opened at $63.7M, so no. {nm} Antibody Jul 15, 09:18

proof that gender has nothing to do with making an awful Ghostbusters movie {nm} slipping jimmy Jul 15, 10:08

the issue was never about gender and the quality of the film. it was about people hating on the film because of gender without even seeing Moviesnob Jul 15, 10:46

some people. others just thought the trailers were meh {nm} slipping jimmy Jul 15, 10:51

agree, thats why i said "a misguided vocal minority of folks". Again theres nothing unusual about not wanting to see a film or saying Moviesnob Jul 15, 10:57

Not sexist. Just don't like McCarthy, Jones and Feig... I'm a huge fan of JLaw, Sigourney, Jolie, Milia Jovovich. etc. Baron_Darcon Jul 15, 11:26

So no what? No the industry hasn't change at all in 27 years to become front loaded? Fitch3k Jul 15, 10:30

Should Jurassic World simply have been the inflation adjusted number of JP3? I'm astounded at how much bias you are showing, Fitch3k Jul 15, 10:32

Yet IDAY2 fell massively short based on the same nostalgia, so no it's not $85M is not an easy number you pulled out. There's no bias here. {nm} Antibody Jul 15, 10:39

ID2 was a continuation of a story. I don't get that sense with this. {nm} tradermark Jul 15, 11:32

JW was also a continuation of the story, using Fitch3k's example. {nm} Antibody Jul 15, 13:19

Cause capable and definite mean the same? You really are being obnoxious in a way I have never seen you post before... Fitch3k Jul 15, 12:13

You said it was easy. If it was easy then every film would be doing it. I called you on your poor assumption. {nm} Antibody Jul 15, 13:13

Here's the numbers showing you're wrong, using your comparison, GB2 inflation adj -250m, it had a 3.8 multiplier, is that still the norm? No Fitch3k Jul 15, 12:17

GHST2's adjusted for inflation delist multiplier is $184.8/63.7 = 2.9 pretty close to the current avg of 2.7, so you're wrong. Antibody Jul 15, 13:09

240m was the adjust final total after 16 weeks, 184m is the adjusted total after 4 weekends (from BOM) {nm} JDolphin Jul 15, 15:11





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