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LAT profiles Hasbro. G.I. Joe is being rebooted to appeal to younger audience [GIJO3]

Posted by: Antibody on Mar 21, 10:21

http://www.latimes.com/business/hollywood/la-fi-ct-hasbro-ambitions-20170321-story.html

The company also has big plans to team up with Paramount again on movies featuring a rebooted G.I. Joe with a revamped look intended to appeal to younger audiences.

The action-figure line was turned into a movie in 2009, with a sequel four years later. Both "G.I. Joe" movies were modest box-office successes and didn't generate the level of global appeal as the "Transformers" movies.

Simon Waters, who oversees consumer products at Hasbro Studios, said the company wants to take “a more millennial approach.”

“The world has changed, and I think you’re going to see G.I. Joe changing with it,” he said. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.”


Tag(s): GIJO3





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