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This is a seminal Steve King work. As a result, you've got multiple quadrants in play, with 40-60 going along with teens for horror.
The trailer has very good quality to it; so it's got both younger kids who love a good horror flick, they see the trailers and definitely want to check it out. And then you've got the whole middle age America who either read this and were moved by it, or knew people who read it and always wondered.
If this movie works and sells, I'd be looking forward to both Revival, which has the potential to be so good as a film, and a remake of The Dead Zone, another PRIME King work whose original film is just excellent but not that well known, and this book is just tremendous and I firmly believe one day it will get another film made.
Personaly I love the original film of Dead Zone, it's very good. But I've always felt we'd see another version some day. Maybe they won't screw it up.
BOM is going over BO with a $85M prediction Sep 07, 15:32
Not a chance imo. {nm} Sep 07, 15:51
I don't know man. It's already sold 2.25x the amount of Conjuring 2 seats at my theater alone. Sep 07, 16:28
insane here: Sep 07, 17:45
damn! man, it's truly insanity. this is playing like a superhero film. {nm} Sep 07, 17:49
But why? Is it not just another 80's remake? Not my genre, don't get it. {nm} Sep 07, 19:05
^ what he said. add in that there's an audience age range of 14 to 64 going to see this. Sep 07, 20:00
Mainly, it's hitting a bunch of different underserved markets Sep 07, 21:04
This is a seminal Steve King work. As a result, you've got multiple quadrants in play, with 40-60 going along with teens for horror. Sep 08, 00:26
final thurs #s from local Sep 07, 19:48
wow. we were over 3x Annabelle, but I'll still be floored if this comes in at $12M or above. Sep 07, 19:54
Sold out at the local here, people in costumes, balloons, etc...didn't see that for Marvel flix {nm} Sep 07, 19:59
BIG chance imo. IT's got the screens and interest.... {nm} Sep 08, 00:45
Losing a few hundred theaters to Irma though for OW? {nm} Sep 07, 18:22
I read somewhere that could knock off 3-4% depending on how much of Florida is affected {nm} Sep 08, 00:16
$66.6. No Irma, $75m {nm} Sep 07, 19:09
