D: RALP2 18M/94M 5-Day, CREE2 11M/59M 5-Day, RBNHO 3-3.5M/16-18M 5-Day, GRNBK 1M/6.5M 5-Day Nov 21, 13:32
WOWWWWWWWWWWWWWWWW Nov 21, 14:21
Beating Frozen's 5 Day? That would be something, thought never crossed my mind. {nm} Nov 21, 14:22
There are not a ton of kids movies out right now. Grinch and Ralph can really clean up all the way through Christmas. {nm} Nov 21, 14:29
I clearly underestimated the audience growth and hype. Figured it would be big, not epic. {nm} Nov 21, 15:03
BOM: RALP2 $18M/$94+M; CREE2 $11.5M / $60M; RBNHO $3.2M/$17-18M; GRNBK $1M/$6-7M Nov 21, 14:33
so much for the Green Book sleeper campaign {nm} Nov 21, 14:35
Wrong strategy. Shoulda gone through top 10 to top 25 to top 40 markets. {nm} Nov 21, 14:38