D: MFMLY $16.5m Fri / $40m weekend.....LIONK $77m - $78.5m 2nd w/e (down 60%) Jul 26, 13:05
Under 7x multiple for MFMLY??? No one actually buys that do they? {nm} Jul 26, 13:29
you betcha! {nm} Jul 26, 13:33
That seems very low. Could MFMLY be more frontloaded than horror movies? {nm} Jul 26, 13:52
I think it's going to be hugely frontloaded Jul 26, 14:12
I saw it Weds and am seeing it tonight. Have you seen it yet? I want to watch it quite a few times. {nm} Jul 26, 14:41
And on the flip side I saw it yesterday and will most likely never want to see it again . . . . Jul 26, 15:01
I reject your hypothesis. {nm} Jul 26, 15:04
it's already going to exceed Sony's $30m projection. anything above $40m I'm sure they'll be very happy with. Jul 26, 15:22
BOM says $16.8 -- so it did only $11 mil on Friday Jul 27, 11:06
I believe the BO will be frontloaded. {nm} Jul 26, 15:01
This isn't a fan boy film. {nm} Jul 26, 15:18
I don't think it's a film with broad appeal either. Jul 26, 15:45
I think it has as much appeal as Dunkirk or Revenant... {nm} Jul 26, 16:11
Point taken. {nm} Jul 26, 19:16
WOW. I was wrong and Deadline was right! I will eat my hat {nm} Jul 28, 17:17