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I agree, the seats at about 50% of theaters just aren't that comfortable. But that doesn't stop me from seeing the movie. . . {nm}

Posted by: Abraxas on Dec 05, 02:45 in response to notfabio's post Variety: Deloitte Survey of 1100 US Consumers (in...

Variety: Deloitte Survey of 1100 US Consumers (in October?). Over half would not be comfortable seeing a film in a movie theatre in 6 months notfabio Dec 04, 18:03

71% has said they would not in a month (which is now moot, with how delayed the results are, but presumably has not improved) {nm} notfabio Dec 04, 18:04

Yea...only 18% have seen a film in a theater since the pandemic began...even more have paid PVOD at 22% with 90% satisfaction {nm} 3ebfan511 Dec 04, 20:28

also 42% prefer to see new releases at home, only 35% prefer in the theater. The rest no preference. {nm} 3ebfan511 Dec 04, 20:32

I agree, the seats at about 50% of theaters just aren't that comfortable. But that doesn't stop me from seeing the movie. . . Abraxas Dec 05, 02:45

Post-pandemic, whenever that may be, 35% of consumers said their preference will definitely or “probably” be to see new movies in a theater, {nm} TheWeekendWarrior Dec 05, 05:51

And that number will slowly but surely rise as we return to normalcy over the next year. {nm} HurricaneKid Dec 05, 06:05

It might rise a little, but probably not above 50% range...you ultimately have around 3ebfan511 Dec 05, 06:41

50% doesn't mean half of the total business though. {nm} HurricaneKid Dec 05, 07:35

For example, I'm looking at an NRG poll from 2019 saying 61% of those surveyed would rather see a film on the big screen than at home. HurricaneKid Dec 05, 07:38

A lot changes in a year...now w HBO max as well...even more getting accustomed to sitting on the couch... 3ebfan511 Dec 05, 12:02





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