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THE ENTERTAINMENT MARKET
Marketing started Dec '19. Other WB Max/Theatrical films like GvK, Conjuring, Mortal Kombat all began their marketing in 2021.
I'd say the arrival of In The Heights has been diluted by the fact the marketing started a year and a half ago, plus Hamilton last summer made In The Heights less special (as it would have been the first LMM musical-movie instead of the second).
A little disconcerting that I don't see any sell-outs for In the Heights in any of the NYC AMCs I've checked.... Jun 10, 11:04
it def looks soft, but its worth noting this Hispanic audience skews towards walk-ups {nm} Jun 10, 11:50
*the {nm} Jun 10, 11:50
well anyone with HBO Max can just watch it right now so . . . {nm} Jun 10, 11:11
(Alamo DTLA and AMC Sunset 5 were all sold out all weekend here but they are smaller houses with not 100% capacity) Jun 10, 11:18
dang it. looks like they added shows since i last checked Jun 10, 11:56
Oh, I know that the Alamo here in Brooklyn had sold out a lot of the showings by last week. Jun 10, 12:42
GOVKO still opened to $32M, CNJU3 $24M {nm} Jun 10, 11:28
Marketing started Dec '19. Other WB Max/Theatrical films like GvK, Conjuring, Mortal Kombat all began their marketing in 2021. Jun 10, 11:46
That didnt hurt QP2 {nm} Jun 10, 11:56
What would QP2's opening have been if it had a simultaneous streaming launch? I'm focusing on those WB/HBO Max films. {nm} Jun 10, 12:07
i personally dont think the fact the marketing started pre-pandemic is a factor if it opens under expectations. {nm} Jun 10, 12:17
Exactly. It’s only a problem if you over saturate the marketing between then and now. {nm} Jun 10, 14:59