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Whisper Numbers: Cruise and Sandler take on Madagascar



Two long-time movie stars faceoff this weekend in a rematch from the fourth weekend of June 2010, but both may succumb to the second weekend of an animated threquel, much like how that weekend played out two years ago. Adam Sandler’s Grown Ups ($40.5 million) beat Tom Cruise’s Knight and Day ($20.1 million), but both were topped by Toy Story 3’s $59.3 million. This year’s animated threquel Madagascar 3: Europe’s Most Wanted [MADG3] opened to $60.3 million last weekend and should hold well with minimal competition for the family audience. Madagascar 3: Europe’s Most Wanted may tumble around 45% to $33 million, which should be enough to repeat at the top spot.

Tom Cruise [TCRUI] leads an all-star cast in the feature adaptation of the jukebox musical Rock of Ages [ROAGE]. Hit songs from the hair metal era are used to tell the story of sex, drugs and rock & roll on the Sunset Strip of the '80s. Director Adam Shankman [ASHAN] directed 2007’s musical Hairspray which opened to $27.5 million in 2007. While Rock of Ages will attract older women as well as men who grew up on the rock anthems, its appeal with younger demographics will determine whether the PG-13 rated musical can break out. Rolling into 3450 theaters, Rock of Ages may fist pump out $28 million.

Adam Sandler [ASAND] goes R-rated in his latest comedy That’s My Boy [TMBOY]. Sandler has been a consistent moneymaker for his PG-13 rated man-child routine for well over a decade. After the PG-rated Jack and Jill misfired at $25 million however, the comedian has gone to the other extreme by borrowing from The Hangover films. Sandler plays yet another man-child as a terrible father who crashes his son’s bachelor party and wedding. Sony has released redband trailers to showcase the film’s crass vulgarity in hopes of winning back older Sandler fans. unfortunately, it will come at the expense of teenage boys not to mention female moviegoers. Playing in 3030 theaters, That’s My Boy may collect $25 million.

Audiences had polarized reactions to the sci-fi epic Prometheus [PROME].  The Alien prequel is poised to drop more than 50% to about $24 million.

That’s the whisper from the virtual trading floor.



Tag(s): MADG3, TCRUI, ROAGE, ASHAN, ASAND, TMBOY, PROME

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By Box Office Whisperer on Thursday, June 14, 2012 @ 03:05 PM        4455 views


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Avengers: Age of Ultron (AVNG2) 1 566.67 (+2.68)         The Age of Adaline (ADALN) 100000 36.11 (+2.19)         Captain Marvel (CMARV) 28778 66.97 (+6.97)         Pitch Perfect 2 (PTCP2) 20000 86.46 (-1.89)         Transformers 5 (TFRM5) 20000 70.49 (-0.41)         Paddington 2 (PADT2) 100000 24.00 (-0.30)         Just Before I Go (JBIGO) 100000 0.34 (-0.23)         Avengers: Age of Ultron H$215 Ca (AVNG2.CA) 20000 5.38 (+0.49)         Ex Machina (EXMCH) 100000 17.80 (+1.84)         Little Boy (LTBOY) 100000 7.64 (-1.48)         Mallrats 2 (MALR2) 100000 13.09 (+0.31)         Fantastic Beasts and Where to Fi (FBSTS) 20000 80.33 (-2.07)         Captain Marvel (CMARV) 100000 66.97 (+6.97)         Barbershop 3 (BSHO3) 100000 26.99 (-0.95)         Stanford Prison Experiment (SPEXP) 100000 1.75 (+1.10)         The Age of Adaline (ADALN) 100000 36.11 (+2.19)         Snowden (SNWDN) 100000 26.57 (-0.81)         The Visit (SUNDW) 100000 27.08 (-0.50)         Lila and Eve (LILEV) 100000 2.91 (+1.14)         Puss In Boots 2 (PUSS2) 100000 28.17 (-0.92)         Captain Marvel (CMARV) 26272 66.97 (+6.97)         The Age of Adaline (ADALN) 100000 36.11 (+2.19)         Ex Machina (EXMCH) 100000 17.80 (+1.84)         Captain Marvel (CMARV) 4000 66.97 (+6.97)         Ex Machina (EXMCH) 100000 17.80 (+1.84)         Avengers: Age of Ultron (AVNG2) 3495 566.67 (+2.68)         Electric Slide (ESLID) 100000 0.02 (+0.01)         Stellan Skarsgard (SSKAR) 20000 46.63 (-0.14)         Mark Ruffalo (MRUFF) 20000 81.70 (-0.60)         Finding Dory aka Finding Nemo 2 (NEMO2) 30000 168.85 (-0.38)         Captain Marvel (CMARV) 100000 66.97 (+6.97)         Hayley Atwell (HATWE) 20000 122.77 (0.00)         AutoBahn (ABAHN) 100000 21.82 (+0.31)         Puss In Boots 2 (PUSS2) 20000 28.17 (-0.92)         Captain Marvel (CMARV) 24086 66.97 (+6.97)         Captain Marvel (CMARV) 29110 66.97 (+6.97)         Captain Marvel (CMARV) 4623 66.97 (+6.97)         All I See Is You (AISIY) 100000 19.49 (+0.30)         Larrikins (LARIK) 100000 36.68 (-1.70)         Fantastic Beasts and Where to Fi (FBSTS) 100000 80.33 (-2.07)         Captain Marvel (CMARV) 29110 66.97 (+6.97)         Puss In Boots 2 (PUSS2) 100000 28.17 (-0.92)         Black and White (BLAWH) 99999 25.04 (-0.40)         Captain Marvel (CMARV) 29037 66.97 (+6.97)         Barbershop 3 (BSHO3) 100000 26.99 (-0.95)         The Ballad of Richard Jewell (RJEWE) 99999 23.19 (-0.72)         Stanford Prison Experiment (SPEXP) 100000 1.75 (+1.10)         Lila and Eve (LILEV) 100000 2.91 (+1.14)         The Smurfs Movie (SMRF3) 10000 35.00 (+3.69)         Captain Underpants (CUNDP) 100000 31.34 (+1.92)