ANNOUNCEMENT: NominOptions of this year's leading Oscar contenders in the top 8 categories are now trading.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Cruise and Sandler take on Madagascar



Two long-time movie stars faceoff this weekend in a rematch from the fourth weekend of June 2010, but both may succumb to the second weekend of an animated threquel, much like how that weekend played out two years ago. Adam Sandler’s Grown Ups ($40.5 million) beat Tom Cruise’s Knight and Day ($20.1 million), but both were topped by Toy Story 3’s $59.3 million. This year’s animated threquel Madagascar 3: Europe’s Most Wanted [MADG3] opened to $60.3 million last weekend and should hold well with minimal competition for the family audience. Madagascar 3: Europe’s Most Wanted may tumble around 45% to $33 million, which should be enough to repeat at the top spot.

Tom Cruise [TCRUI] leads an all-star cast in the feature adaptation of the jukebox musical Rock of Ages [ROAGE]. Hit songs from the hair metal era are used to tell the story of sex, drugs and rock & roll on the Sunset Strip of the '80s. Director Adam Shankman [ASHAN] directed 2007’s musical Hairspray which opened to $27.5 million in 2007. While Rock of Ages will attract older women as well as men who grew up on the rock anthems, its appeal with younger demographics will determine whether the PG-13 rated musical can break out. Rolling into 3450 theaters, Rock of Ages may fist pump out $28 million.

Adam Sandler [ASAND] goes R-rated in his latest comedy That’s My Boy [TMBOY]. Sandler has been a consistent moneymaker for his PG-13 rated man-child routine for well over a decade. After the PG-rated Jack and Jill misfired at $25 million however, the comedian has gone to the other extreme by borrowing from The Hangover films. Sandler plays yet another man-child as a terrible father who crashes his son’s bachelor party and wedding. Sony has released redband trailers to showcase the film’s crass vulgarity in hopes of winning back older Sandler fans. unfortunately, it will come at the expense of teenage boys not to mention female moviegoers. Playing in 3030 theaters, That’s My Boy may collect $25 million.

Audiences had polarized reactions to the sci-fi epic Prometheus [PROME].  The Alien prequel is poised to drop more than 50% to about $24 million.

That’s the whisper from the virtual trading floor.



Tag(s): MADG3, TCRUI, ROAGE, ASHAN, ASAND, TMBOY, PROME

View more Blog posts »



By Box Office Whisperer on Thursday, June 14, 2012 @ 03:05 PM        4180 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Robin Wright (RWPEN) 19000 24.72 (+0.07)         Annie (ANNIE) 100000 46.88 (+2.87)         Top Five (FFMUS) 101 18.89 (0.00)         Night at the Museum: Secret of t (NMUS3) 100000 50.93 (+4.22)         Miss Julie (MISJU) 594 0.13 (-0.01)         Night at the Museum: Secret of t (NMUS3) 100000 50.93 (+4.22)         The Hobbit: The Battle of the Fi (HOBT3) 100000 183.03 (-3.17)         Big Eyes (BIGEY) 100000 13.89 (-0.05)         Night at the Museum: Secret of t (NMUS3) 100000 50.93 (+4.22)         Forty Thieves (40THV) 100000 35.40 (-3.90)         The Hero of Color City (THOCC) 25000 0.01 (0.00)         Forty Thieves (40THV) 100000 35.40 (-3.90)         Miss Julie (MISJU) 2004 0.13 (-0.01)         Into the Woods (INTWD) 100000 74.91 (-0.31)         Night at the Museum: Secret of t (NMUS3) 100000 50.93 (+4.22)         The Imitation Game (IMITG) 1 16.92 (+0.02)         The Gambler (GMBLR) 1 27.37 (+0.26)         Life Partners (LIFEP) 505 0.14 (+0.01)         Unbroken (UBRKN) 1 48.60 (+2.35)         Austin Powers 4 (AUST4) 100000 3.92 (+0.06)         Wolves (SLTRD) 1995 0.11 (+0.03)         Jeremy Renner (JRENN) 10921 89.01 (-0.10)         Mortdecai (MRTDC) 100 32.24 (+0.69)         Miss Meadows (MSMDW) 196 0.61 (+0.02)         Fallen (FALLN) 88000 5.46 (-1.38)         Despicable Me 3 (DESM3) 472 148.97 (-0.24)         Into the Woods H$35 Call (INTWD.CA) 5000 1.79 (-0.03)         N5: The Imitation Game - Best Pi (N5PTIG) 20000 8.13 (-0.09)         N5: Wild - Best Picture (N5PWLD) 20000 8.04 (-0.03)         N5: Gone Girl - Best Picture (N5PGON) 20000 7.89 (-0.13)         Foxcatcher (FOXCT) 100 8.31 (+0.05)         N5: Selma - Best Picture (N5PSEL) 20000 7.01 (-0.03)         N5: Whiplash - Best Picture (N5PWHP) 20000 6.92 (-0.10)         N5: The Theory of Everything - B (N5PTOE) 20000 6.72 (-0.10)         Foxcatcher (FOXCT) 100 8.31 (+0.05)         Wolverine 3 (WOLV3) 1500 78.60 (+0.40)         Unbroken (UBRKN) 2000 48.60 (+2.35)         N5: Patricia Arquette - Boyhood (N5SPAR) 20000 7.55 (-0.10)         Sony Studio Fund (SONYX) 10000 10.27 (0.00)         N5: Ethan Hawke - Boyhood - Sup (N5REHA) 20000 7.55 (-0.06)         Jennifer Garner (JEGAR) 1000 26.83 (0.00)         N5: Gone Girl - Best Picture (N5PGON) 20000 7.89 (-0.13)         N5: Christopher Nolan - Interste (N5DCNO) 20000 7.21 (-0.06)         N5: The Imitation Game - Best Pi (N5PTIG) 20000 8.13 (-0.09)         Walter (WALTR) 50000 2.09 (+0.02)         N5: Wild - Best Picture (N5PWLD) 20000 8.04 (-0.03)         N5: Meryl Streep - Into the Woo (N5SMST) 20000 6.46 (-0.10)         N5: Gone Girl - Best Picture (N5PGON) 20000 7.89 (-0.13)         N5: Selma - Best Picture (N5PSEL) 20000 7.01 (-0.03)         N5: Whiplash - Best Picture (N5PWHP) 20000 6.92 (-0.10)