ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Brave aims for another Pixar hit



The official first weekend of summer comes with three new wide releases lead by Disney’s animated Brave [BRAVE].  Featuring the first female lead character in Pixar’s 13 film history, the PG-rated Brave is about a redheaded princess who prefers archery over corsets, but not much else is clear about the story set in ancient Scotland.  However, the Pixar brand itself is strong enough to attract audiences of all demographics. Even the subpar sequel Cars 2 debuted with $66 million last year.  Their last non-sequel Up banked a $68 million opening in 2009. one would have to go back to 2007’s Ratatouille for an underperformer at $47 million. Shooting into 4165 theaters, Brave may conquer $63 million.

The historical fantasy Abraham Lincoln: Vampire Hunter [ALVH] surmises that our 16th President secretly slayed bloodsuckers during the Civil War. Although the R-rated film is based on a best-selling novel, recent genre mash-ups like Cowboys and Aliens and Jonah Hex have failed to find a broad audience. With no big stars in its cast, Fox’s main marketing point has been the 3D action from the director of Wanted, Timur Bekmambetov [TBEKM]. With a lack of options for young male moviegoers, Abraham Lincoln: Vampire Hunter could attract enough wallets to score $21 million from 3106 theaters.

Even with direct competition from Brave, Madagascar 3: Europe’s Most Wanted [MADG3] could still finish second if Abraham Lincoln: Vampire Hunter falters. Madagascar 3 looks to collect another $19 million.

In its third week of release Prometheus [PROME] should finish fourth with another $10 million. Older female moviegoers should keep the musical Rock of Ages [ROAGE] from falling more than 50% to about $8 million. Unfortunately, nothing will stop the R-rated comedy That’s My Boy [TMBOY] from dropping more than 50% to $6 million.

Steve Carell [SCARE] and Keira Knightley [KKNIG] play an unlikely couple in the R-rated romantic comedy Seeking a Friend for the End of the World [SAFEW]. In order to attract its target audience of sophisticated adults, the unconventional film needs favorable reviews. Unfortunately, the buzz have mostly been negative. Arriving in 1618 theaters, Seeking a Friend for the End of the World may find just $6.5 million.

That’s the whisper from the virtual trading floor.



Tag(s): BRAVE, ALVH, TBEKM, MADG3, PROME, ROAGE, TMBOY, SCARE, KKNIG, SAFEW

View more Blog posts »



By Box Office Whisperer on Thursday, June 21, 2012 @ 04:03 PM        10350 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    St. Vincent (SVDVN) 100000 24.92 (+2.78)         Marlon Wayans (MWAYA) 4000 56.75 (+0.26)         White Bird in a Blizzard (WHTBD) 25000 0.65 (+0.06)         Gone Girl $120M Blockbuster Warr (GONEG.BW) 20000 5.00 (0.00)         Marlon Wayans (MWAYA) 4000 56.75 (+0.26)         Marlon Wayans (MWAYA) 4000 56.75 (+0.26)         The 5th Wave (5WAVE) 100000 39.31 (+0.25)         The Magnificent Seven (MAGN7) 100000 37.59 (+5.38)         Ouija (OUIJA) 5000 51.23 (-2.93)         The Judge (JUDGE) 10000 37.16 (+0.05)         Marlon Wayans (MWAYA) 4000 56.75 (+0.26)         The Judge (JUDGE) 10000 37.16 (+0.05)         Suite Francaise (SUIFR) 100000 3.43 (+2.94)         The Lady in the Van (TLITV) 100000 8.00 (0.00)         Marlon Wayans (MWAYA) 4000 56.75 (+0.26)         The Book of Life (BOLIF) 50000 44.13 (-1.12)         The Purge 3 (PURG3) 1000 36.59 (+1.66)         The Judge (JUDGE) 10000 37.16 (+0.05)         Pee-Wee Herman: The Movie (PWHER) 100000 3.74 (+0.86)         The Fantastic Four (FANT4) 4000 137.85 (-0.12)         Suite Francaise (SUIFR) 50000 3.43 (+2.94)         Cars 3 (CARS3) 24684 74.76 (-0.17)         We’ll Never Have Paris (WLNHP) 100000 2.00 (0.00)         I Saw the Light (ISTLT) 814 14.59 (-0.04)         Interstellar (NTSTL) 15000 169.54 (+1.27)         The Judge (JUDGE) 20000 37.16 (+0.05)         Alfred Molina (AMOLI) 20000 81.05 (-0.20)         Voice from the Stone (VFTST) 100000 18.00 (0.00)         The Judge (JUDGE) 20000 37.16 (+0.05)         Pacific Rim 2 (PACR2) 7258 42.34 (+0.61)         Voice from the Stone (VFTST) 100000 18.00 (0.00)         The Judge (JUDGE) 10000 37.16 (+0.05)         The Bullet (BULET) 100000 0.06 (-0.02)         The Bullet (BULET) 100000 0.06 (-0.02)         Cowboy Bebop (CWBOP) 100000 0.10 (0.00)         The Lady in the Van (TLITV) 100000 8.00 (0.00)         The Judge (JUDGE) 10000 37.16 (+0.05)         The Book of Life (BOLIF) 100 44.13 (-1.12)         Gone Girl $120M Blockbuster Warr (GONEG.BW) 20000 5.00 (0.00)         Gone Girl $120M Blockbuster Warr (GONEG.BW) 20000 5.00 (0.00)         Private Benjamin (PRBEN) 100000 0.10 (-0.20)         Ouija H$15 Put (OUIJA.PU) 20000 1.04 (-0.17)         The Judge (JUDGE) 9999 37.16 (+0.05)         A Thousand Splendid Suns (TSSUN) 100000 0.10 (+0.03)         We’ll Never Have Paris (WLNHP) 100000 2.00 (0.00)         Interstellar (NTSTL) 600 169.54 (+1.27)         Suite Francaise (SUIFR) 50000 3.43 (+2.94)         Geostorm (GEOST) 100000 40.02 (-0.75)         Clouds of Sils Maria (SILSM) 100000 0.02 (-0.04)         The Tribe (TRIBE) 20000 0.78 (-0.04)