ANNOUNCEMENT: Blockbuster Warrants let you profit from the long-term box office success of the biggest movies.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Brave aims for another Pixar hit



The official first weekend of summer comes with three new wide releases lead by Disney’s animated Brave [BRAVE].  Featuring the first female lead character in Pixar’s 13 film history, the PG-rated Brave is about a redheaded princess who prefers archery over corsets, but not much else is clear about the story set in ancient Scotland.  However, the Pixar brand itself is strong enough to attract audiences of all demographics. Even the subpar sequel Cars 2 debuted with $66 million last year.  Their last non-sequel Up banked a $68 million opening in 2009. one would have to go back to 2007’s Ratatouille for an underperformer at $47 million. Shooting into 4165 theaters, Brave may conquer $63 million.

The historical fantasy Abraham Lincoln: Vampire Hunter [ALVH] surmises that our 16th President secretly slayed bloodsuckers during the Civil War. Although the R-rated film is based on a best-selling novel, recent genre mash-ups like Cowboys and Aliens and Jonah Hex have failed to find a broad audience. With no big stars in its cast, Fox’s main marketing point has been the 3D action from the director of Wanted, Timur Bekmambetov [TBEKM]. With a lack of options for young male moviegoers, Abraham Lincoln: Vampire Hunter could attract enough wallets to score $21 million from 3106 theaters.

Even with direct competition from Brave, Madagascar 3: Europe’s Most Wanted [MADG3] could still finish second if Abraham Lincoln: Vampire Hunter falters. Madagascar 3 looks to collect another $19 million.

In its third week of release Prometheus [PROME] should finish fourth with another $10 million. Older female moviegoers should keep the musical Rock of Ages [ROAGE] from falling more than 50% to about $8 million. Unfortunately, nothing will stop the R-rated comedy That’s My Boy [TMBOY] from dropping more than 50% to $6 million.

Steve Carell [SCARE] and Keira Knightley [KKNIG] play an unlikely couple in the R-rated romantic comedy Seeking a Friend for the End of the World [SAFEW]. In order to attract its target audience of sophisticated adults, the unconventional film needs favorable reviews. Unfortunately, the buzz have mostly been negative. Arriving in 1618 theaters, Seeking a Friend for the End of the World may find just $6.5 million.

That’s the whisper from the virtual trading floor.



Tag(s): BRAVE, ALVH, TBEKM, MADG3, PROME, ROAGE, TMBOY, SCARE, KKNIG, SAFEW

View more Blog posts »



By Box Office Whisperer on Thursday, June 21, 2012 @ 04:03 PM        9598 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Section 6 (SECT6) 1 20.00 (0.00)         James Franco (JAFRA) 20000 5.54 (+0.04)         Robopocalypse (RCLPS) 99999 22.76 (+6.15)         Seth MacFarlane (SMACF) 1000 76.82 (+1.19)         The Avengers: Age of Ultron (AVNG2) 1790 392.20 (-0.67)         Shailene Woodley (SWOOD) 5000 66.26 (-1.41)         Captain America 3 (CAPA3) 900 156.80 (+3.99)         NBC: The Blacklist (BLKLST) 19000 21.71 (+0.14)         Scouts vs. Zombies (SVSZ) 1000 29.03 (+2.75)         NBC: The Blacklist (BLKLST) 19000 21.71 (+0.14)         Gone Girl (GONEG) 50000 73.60 (-0.28)         Planet of the Apes 3 (APES3) 100000 88.36 (-2.13)         Popeye (POPEY) 2000 46.36 (+1.13)         Planet of the Apes 3 (APES3) 100000 88.36 (-2.13)         Transcendence (TRNSC) 50000 59.93 (-6.19)         CW: Reign (REIGNW) 20000 19.67 (-0.10)         Transcendence (TRNSC) 30000 59.93 (-6.19)         The Grand Budapest Hotel (GBHTL) 286 41.63 (-0.39)         Captain America 3 (CAPA3) 828 156.80 (+3.99)         Woman in Gold (WMNGO) 100000 14.47 (-0.53)         CW: The Tomorrow People (TMRRWP) 20000 17.63 (-0.16)         Bears (BEAR) 99900 17.32 (-1.67)         Transcendence (TRNSC) 30000 59.93 (-6.19)         Captain America 3 (CAPA3) 100000 156.80 (+3.99)         Peter Dinklage (PDINK) 20000 74.87 (+1.38)         Captain America 3 (CAPA3) 100000 156.80 (+3.99)         Robopocalypse (RCLPS) 100000 22.76 (+6.15)         Shailene Woodley (SWOOD) 1000 66.26 (-1.41)         Brick Mansions (BRCKM) 50000 25.78 (+1.32)         Sinister 2 (SINI2) 50000 21.76 (+4.79)         Sinister 2 (SINI2) 100000 21.76 (+4.79)         Transcendence H$30 Put (TRNSC.PU) 20000 3.86 (+0.47)         Robopocalypse (RCLPS) 28000 22.76 (+6.15)         Sinister 2 (SINI2) 100000 21.76 (+4.79)         The Other Woman H$20 Call (OTHRW.CA) 20000 2.44 (+0.44)         Robopocalypse (RCLPS) 100000 22.76 (+6.15)         Brick Mansions H$10 Call (BRCKM.CA) 20000 2.31 (+0.31)         The Avengers: Age of Ultron (AVNG2) 1000 392.20 (-0.67)         The Quiet Ones H$10 Call (TQONE.CA) 20000 2.29 (+0.29)         Transcendence H$30 Put (TRNSC.PU) 20000 3.86 (+0.47)         Transcendence H$30 Call (TRNSC.CA) 20000 1.07 (-0.34)         Captain America: The Winter Sold (CAPA2.BW) 20000 5.00 (0.00)         A Haunted House 2 - Opening Week (AHAU2.OW) 1000 13.73 (+2.01)         Brick Mansions - Opening Weekend (BRCKM.OW) 60000 9.26 (-0.74)         The Quiet Ones H$10 Call (TQONE.CA) 20000 2.29 (+0.29)         A Haunted House 2 H$10 Put (AHAU2.PU) 20000 1.52 (-0.12)         Captain America: The Winter Sold (CAPA2) 3000 217.01 (-1.34)         Bears - Opening Weekend (BEAR.OW) 10000 6.34 (+0.22)         Transcendence (TRNSC) 100000 59.93 (-6.19)         Bears H$5 Put (BEAR.PU) 19999 1.11 (-0.09)