ANNOUNCEMENT: Trade TVStocks of the new, mid-season network series.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Brave aims for another Pixar hit



The official first weekend of summer comes with three new wide releases lead by Disney’s animated Brave [BRAVE].  Featuring the first female lead character in Pixar’s 13 film history, the PG-rated Brave is about a redheaded princess who prefers archery over corsets, but not much else is clear about the story set in ancient Scotland.  However, the Pixar brand itself is strong enough to attract audiences of all demographics. Even the subpar sequel Cars 2 debuted with $66 million last year.  Their last non-sequel Up banked a $68 million opening in 2009. one would have to go back to 2007’s Ratatouille for an underperformer at $47 million. Shooting into 4165 theaters, Brave may conquer $63 million.

The historical fantasy Abraham Lincoln: Vampire Hunter [ALVH] surmises that our 16th President secretly slayed bloodsuckers during the Civil War. Although the R-rated film is based on a best-selling novel, recent genre mash-ups like Cowboys and Aliens and Jonah Hex have failed to find a broad audience. With no big stars in its cast, Fox’s main marketing point has been the 3D action from the director of Wanted, Timur Bekmambetov [TBEKM]. With a lack of options for young male moviegoers, Abraham Lincoln: Vampire Hunter could attract enough wallets to score $21 million from 3106 theaters.

Even with direct competition from Brave, Madagascar 3: Europe’s Most Wanted [MADG3] could still finish second if Abraham Lincoln: Vampire Hunter falters. Madagascar 3 looks to collect another $19 million.

In its third week of release Prometheus [PROME] should finish fourth with another $10 million. Older female moviegoers should keep the musical Rock of Ages [ROAGE] from falling more than 50% to about $8 million. Unfortunately, nothing will stop the R-rated comedy That’s My Boy [TMBOY] from dropping more than 50% to $6 million.

Steve Carell [SCARE] and Keira Knightley [KKNIG] play an unlikely couple in the R-rated romantic comedy Seeking a Friend for the End of the World [SAFEW]. In order to attract its target audience of sophisticated adults, the unconventional film needs favorable reviews. Unfortunately, the buzz have mostly been negative. Arriving in 1618 theaters, Seeking a Friend for the End of the World may find just $6.5 million.

That’s the whisper from the virtual trading floor.



Tag(s): BRAVE, ALVH, TBEKM, MADG3, PROME, ROAGE, TMBOY, SCARE, KKNIG, SAFEW

View more Blog posts »



By Box Office Whisperer on Thursday, June 21, 2012 @ 04:03 PM        10697 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Maze Runner: Scorch Trials (MAZE2) 1000 71.70 (0.00)         Dope (DOPE) 1000 20.57 (+1.13)         Pee Wee's Big Holiday (PWHER) 91501 0.13 (-0.03)         Far From The Madding Crowd (FFTMC) 2000 2.97 (+0.02)         Far From The Madding Crowd (FFTMC) 2000 2.97 (+0.02)         Tomb Raider (TOMB3) 599 12.01 (-0.01)         As Seen on TV Fund: Season 5 (SEETV) 10000 26.46 (+0.06)         The Layover (LAYOV) 100 8.41 (+1.51)         Robopocalypse (RCLPS) 500 23.46 (+2.04)         Barbershop 3 (BSHO3) 699 27.50 (-0.41)         Mena (MENA) 1806 31.77 (-3.23)         The British Fund (BRITS) 100 68.76 (+0.11)         Child 44 (CHI44) 75000 2.73 (-0.06)         Is He The One (ISHE1) 799 14.35 (+0.04)         Child 44 (CHI44) 75000 2.73 (-0.06)         In Dubious Battle (DUBTL) 94999 9.03 (+0.01)         Batman v Superman: Dawn of Justi (SUPE2) 400 313.95 (-1.00)         Mena (MENA) 100000 31.77 (-3.23)         Star Wars: Episode VIII (STAR8) 1000 298.57 (+0.42)         Mena (MENA) 1 31.77 (-3.23)         The Layover (LAYOV) 1189 8.41 (+1.51)         Mena (MENA) 74242 31.77 (-3.23)         Blade Runner 2 (BLAD2) 5000 35.16 (-0.58)         A Moment To Remember (AMTRM) 25000 0.04 (-0.12)         Mena (MENA) 57839 31.77 (-3.23)         Tron: Ascension aka Tron: Voyage (TRON3) 1501 47.78 (-0.39)         Mena (MENA) 100000 31.77 (-3.23)         Mena (MENA) 100000 31.77 (-3.23)         The Girl Who Played With Fire (TGRL2) 100000 24.84 (+2.02)         Suicide Squad (SUICD) 400 154.08 (+0.02)         Mena (MENA) 100000 31.77 (-3.23)         Pretenders (PRTND) 100000 0.03 (+0.02)         The Longest Ride (LNGST) 100000 33.80 (0.00)         Black Panther (BPNTH) 200 67.37 (+0.33)         Child 44 (CHI44) 75000 2.73 (-0.06)         The Longest Ride (LNGST) 100000 33.80 (0.00)         Mena (MENA) 37429 31.77 (-3.23)         Dave Franco (DFRAN) 20000 95.26 (-0.40)         The Flash (FLASH) 100 51.96 (-0.33)         Dave Franco (DFRAN) 20000 95.26 (-0.40)         Victor Frankenstein (FRNKS) 7000 30.58 (-0.50)         Grimsby (GRMSB) 100000 22.75 (+1.80)         Scoot McNairy (SMCNA) 20000 34.10 (+0.16)         The Ballad of Richard Jewell (RJEWE) 100000 26.96 (+3.30)         Scoot McNairy (SMCNA) 20000 34.10 (+0.16)         Avengers: Age of Ultron (AVNG2) 14922 558.67 (-0.94)         Mads Mikkelsen (MMIKK) 20000 7.18 (+0.04)         Mena (MENA) 100000 31.77 (-3.23)         Mads Mikkelsen (MMIKK) 20000 7.18 (+0.04)         The LEGO Movie Sequel (LEGO2) 98 141.27 (0.00)