SPIN FACTOR®

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Box Score: Insidious: Chapter 2 haunts the competition

Scaring up an estimated $41.1 million, the low-budget horror sequel Insidious: Chapter 2 [NSID2] led the weekend box office with the second best September opening ever behind Hotel Trasnsylvania's $42.5 million.  The debut is director James Wan's [JWAN] second $40 million opener of the year after The Conjuring's $41.9 million.  Insidious: Chapter 2 brought out an audience that was 52% males and 62% under th e age of 25.

The Family [TFMLY] debuted in second place with $14.5 million.  The action comedy connected with its target audience of older adults as 83% were over the age of 25.

Last weekend's champ Riddick [RIDC2] dropped 63% to $7.0 million in its sophomore session.  The sci-fi sequel sits at $31.3 million.

Expanding into 770 theaters, The Spectacular Now [SPNOW] earned $0.77 million to bring its total to $5.8 million.

 

Rank TITLE F-S-S TOTAL
1 INSIDIOUS: CHAPTER 2 $41,050,000 $41,050,000
2 THE FAMILY $14,500,000 $14,500,000
3 RIDDICK $7,013,250 $31,279,625
4 LEE DANIELS' THE BUTLER $5,582,000 $100,041,118
5 WE'RE THE MILLERS $5,415,000 $131,602,000
6 INSTRUCTIONS NOT INCLUDED $4,250,000 $26,580,698
7 PLANES $3,066,000 $82,984,000
8 ONE DIRECTION: THIS IS US $2,400,000 $26,887,000
9 ELYSIUM $2,050,000 $88,388,000
10 PERCY JACKSON: SEA OF MONSTERS $1,825,000 $62,035,400
11 BLUE JASMINE $1,798,140 $27,884,694
12 THE WORLD'S END $1,346,661 $23,986,235


Tag(s): NSID2, JWAN, TFMLY, RIDC2, SPNOW

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By Antibody on Sunday, September 15, 2013 @ 11:05 AM 2253 views

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