SPIN FACTOR® - The HSX Blog



Whisper Numbers: Will The Losers and The Back-Up Plan live down to their titles?



Although DreamWorks Animation estimated a gross that put How to Train Your Dragon back atop the box office last weekend, the film actually ended up in second place behind Kick-Ass [KCKAS].  With lackluster new offerings from the studios this weekend, the animated fantasy gets another chance to regain the top spot in its fifth weekend.  A decline around 25% would still bring in $15 million, which should be enough for Dragon to swoop back into first place.

Although The Losers [LOSRS] boasts an attractive cast led by Zoe Saldana [ZSALD], Jeffrey Dean Morgan [JDMOR] and Chris Evans [CEVAN], none of the stars are proven box office draw.   Warner Bros. was late in generating buzz for the comic adaptation and light on the marketing for the PG-13 rated actioner.  Appealing primarily to young males, The Losers could come through with $12 million from 2936 theaters.

After a five year hiatus, Jennifer Lopez [JLOPE] returns to theaters with the romantic comedy The Back-Up Plan [PLANB].   Even though their first release Extraordinary Measures bombed with a $6 million opening, CBS Films hopefully learned valuable lessons for their second film, also targeted at adult moviegoers. The pregnancy storyline however will limit the appeal to older women.  Opening in 3280 theaters, The Back-Up Plan could conceive around $11 million.

The R-rated superhero satire Kick-Ass [KCKAS] turned out not to have wide appeal outside the fanboy crowd.  With word of mouth mixed, the ultra-violent Kick-Ass looks to tumble at least 50% in its second outing to about $9 million.

Disneynature debuts the nature documentary Oceans [OCENS] for this year’s Earth Day.  Last year, Earth earned $4.4 million on Earth Day on its way to an $8.8 million weekend.   Earth was adapted from a popular BBC miniseries.  The less heralded Oceans may settle for a $5 million weekend from 1206 locations.

That’s the whisper from the trading floor.



Tag(s): KCKAS, LOSRS, ZSALD, JDMOR, CEVAN, JLOPE, PLANB, OCENS

View more Blog posts »



By Box Office Whisperer on Thursday, April 22, 2010 @ 03:29 PM        2616 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Haunted Mansion (HMNSN) 100000 17.32 (+1.66)         Tetris The Movie (TETRS) 99990 41.25 (+0.75)         James Bond 25 (JB25) 10 105.20 (+1.26)         The Purge: Election Year (PURG3) 100000 66.70 (+4.37)         Death Wish (DWISH) 50000 12.71 (+0.89)         The ExpendaBelles (XPNBL) 50144 7.02 (+4.94)         The Purge: Election Year (PURG3) 100000 66.70 (+4.37)         The Legend of Tarzan H$25 Put Fr (TARZN.PU) 20000 2.26 (-0.20)         Mike & Dave Need Wedding Dates - (MDNWD.OW) 100000 14.61 (-0.68)         The Purge: Election Year (PURG3) 49652 66.70 (+4.37)         The Legend of Tarzan - Opening W (TARZN.OW) 100000 24.33 (+2.31)         Mike & Dave Need Wedding Dates - (MDNWD.OW) 100000 14.61 (-0.68)         Paramount Studio Fund (PARAX) 10000 4.70 (-0.04)         Mike & Dave Need Wedding Dates - (MDNWD.OW) 100000 14.61 (-0.68)         24 Hours To Live (24HTL) 100000 11.45 (-0.10)         Mission: Impossible 6 (MISS6) 1000 72.32 (-0.16)         Independence Day: Resurgence (IDAY2) 100000 103.82 (-0.92)         The Legend of Tarzan (TARZN) 100000 56.97 (+8.34)         Mike & Dave Need Wedding Dates (MDNWD) 100000 36.69 (-0.26)         The Legend of Tarzan (TARZN) 100000 56.97 (+8.34)         Bride of Frankenstein (BRIDF) 100000 27.52 (+3.91)         Mike & Dave Need Wedding Dates (MDNWD) 100000 36.69 (-0.26)         Escobar (ESCOB) 169 6.53 (-0.02)         The ExpendaBelles (XPNBL) 100000 7.02 (+4.94)         The Legend of Tarzan (TARZN) 99999 56.97 (+8.34)         The ExpendaBelles (XPNBL) 100000 7.02 (+4.94)         The Legend of Tarzan - Opening W (TARZN.OW) 100000 24.33 (+2.31)         Mike & Dave Need Wedding Dates H (MDNWD.CA) 20000 2.50 (+0.02)         The Legend of Tarzan (TARZN) 100000 56.97 (+8.34)         Mike & Dave Need Wedding Dates H (MDNWD.CA) 20000 2.50 (+0.02)         The Secret Life of Pets H$70 Put (PETS.PU) 20000 1.61 (-0.03)         The Purge Election Year - Openin (PURG3.OW) 93757 31.17 (+2.05)         Borg vs McEnroe (BVSMC) 100000 8.00 (0.00)         Les Cowboys (LCOWB) 100000 0.79 (+0.05)         The Secret Life of Pets H$70 Cal (PETS.CA) 20000 2.74 (+0.23)         Les Cowboys (LCOWB) 100000 0.79 (+0.05)         The Secret Life of Pets - Openin (PETS.OW) 100000 73.44 (+0.64)         Paramount Studio Fund (PARAX) 10000 4.70 (-0.04)         The Equalizer 2 (EQLZ2) 90 30.00 (+0.20)         The Legend of Tarzan H$25 Put Fr (TARZN.PU) 20000 2.26 (-0.20)         Avatar 3 (AVAT3) 25 187.06 (+0.25)         The Purge: Election Year (PURG3) 1 66.70 (+4.37)         The Legend of Tarzan H$25 Call F (TARZN.CA) 20000 2.78 (+0.04)         The Legend of Tarzan - Opening W (TARZN.OW) 100000 24.33 (+2.31)         The Legend of Tarzan H$25 Call F (TARZN.CA) 10000 2.78 (+0.04)         The Purge: Election Year (PURG3) 100000 66.70 (+4.37)         El Presidente (ELPRS) 49999 1.03 (+0.04)         Power Rangers (MMPR) 10000 52.29 (+0.08)         The BFG H$45 Call Fri-Mon (TBFG.CA) 20000 0.24 (+0.04)         Back in the Day (BITDA) 100000 0.36 (+0.08)