ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Will The Losers and The Back-Up Plan live down to their titles?



Although DreamWorks Animation estimated a gross that put How to Train Your Dragon back atop the box office last weekend, the film actually ended up in second place behind Kick-Ass [KCKAS].  With lackluster new offerings from the studios this weekend, the animated fantasy gets another chance to regain the top spot in its fifth weekend.  A decline around 25% would still bring in $15 million, which should be enough for Dragon to swoop back into first place.

Although The Losers [LOSRS] boasts an attractive cast led by Zoe Saldana [ZSALD], Jeffrey Dean Morgan [JDMOR] and Chris Evans [CEVAN], none of the stars are proven box office draw.   Warner Bros. was late in generating buzz for the comic adaptation and light on the marketing for the PG-13 rated actioner.  Appealing primarily to young males, The Losers could come through with $12 million from 2936 theaters.

After a five year hiatus, Jennifer Lopez [JLOPE] returns to theaters with the romantic comedy The Back-Up Plan [PLANB].   Even though their first release Extraordinary Measures bombed with a $6 million opening, CBS Films hopefully learned valuable lessons for their second film, also targeted at adult moviegoers. The pregnancy storyline however will limit the appeal to older women.  Opening in 3280 theaters, The Back-Up Plan could conceive around $11 million.

The R-rated superhero satire Kick-Ass [KCKAS] turned out not to have wide appeal outside the fanboy crowd.  With word of mouth mixed, the ultra-violent Kick-Ass looks to tumble at least 50% in its second outing to about $9 million.

Disneynature debuts the nature documentary Oceans [OCENS] for this year’s Earth Day.  Last year, Earth earned $4.4 million on Earth Day on its way to an $8.8 million weekend.   Earth was adapted from a popular BBC miniseries.  The less heralded Oceans may settle for a $5 million weekend from 1206 locations.

That’s the whisper from the trading floor.



Tag(s): KCKAS, LOSRS, ZSALD, JDMOR, CEVAN, JLOPE, PLANB, OCENS

View more Blog posts »



By Box Office Whisperer on Thursday, April 22, 2010 @ 03:29 PM        2265 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Captain America 3 (CAPA3) 9866 215.21 (+1.61)         William Hurt (WHURT) 20000 23.97 (-0.01)         Zootopia (ZOOTP) 78823 52.40 (+6.31)         Jared Harris (JHARR) 20000 58.23 (-4.74)         Ben Kingsley (BKING) 20000 83.59 (-1.71)         Suicide Squad (SUICD) 5000 112.72 (+4.62)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Ben Kingsley (BKING) 19993 83.59 (-1.71)         Ice Age 5 (ICEA5) 45 50.39 (-0.25)         Zootopia (ZOOTP) 24999 52.40 (+6.31)         Elle Fanning (EFANN) 4923 98.13 (+4.22)         Marton Csokas (MCSOK) 20000 86.13 (+3.45)         In A Valley of Violence (IAVOV) 90 11.61 (+0.05)         Marton Csokas (MCSOK) 20000 86.13 (+3.45)         Kelly Reilly (KREIL) 20000 37.83 (+0.06)         Highwaymen (HWMEN) 100 10.75 (-0.08)         Kelly Reilly (KREIL) 20000 37.83 (+0.06)         Domhnall Gleeson (DGLEE) 20000 9.04 (-23.77)         How to Train Your Dragon 3 (HTYD3) 50 99.36 (-0.07)         Star Trek 3 (TREK3) 1 160.40 (+0.55)         Ben Kingsley (BKING) 20000 83.59 (-1.71)         Simon Pegg (SPEGG) 20000 117.55 (+5.78)         Antoine Fuqua (AFUQU) 19994 52.47 (+0.76)         Yucatan (YUCAT) 99999 22.03 (+3.41)         Quvenzhane Wallis (QWALL) 10000 25.62 (+0.62)         Here There Be Monsters (HTBMS) 230 4.40 (+0.04)         Bill Pullman (BPULL) 20000 17.92 (+4.41)         The Nest (TNEST) 1 30.48 (-0.05)         Elle Fanning (EFANN) 20000 98.13 (+4.22)         Richard Ayoade (RAYOA) 20000 20.28 (+3.29)         The Purge 3 (PURG3) 100000 35.27 (-4.73)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Elle Fanning (EFANN) 20000 98.13 (+4.22)         ABC: How to Get Away With Murder (HTGAWM) 84 18.38 (-0.02)         The Homesman (HOMSM) 183 5.58 (-0.06)         Nick Frost (NFROS) 20000 77.72 (+0.39)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Hologram for the King (HGFTK) 150 8.00 (-0.12)         The Purge 3 (PURG3) 100000 35.27 (-4.73)         London Has Fallen (HFAL2) 8 55.47 (-0.44)         Denzel Washington (DWASH) 20000 93.23 (+0.82)         Denzel Washington (DWASH) 20000 93.23 (+0.82)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Birdman (BIRDM) 18383 24.64 (-2.19)         Hancock 2 (HANC2) 420 2.24 (-0.27)         The Machine (TMCHN) 1 5.97 (-0.10)         Quvenzhane Wallis (QWALL) 20000 25.62 (+0.62)         The Big Short (BIGSH) 10000 25.26 (-0.22)         Hail, Caesar! (HAILC) 10 34.29 (-0.29)         Transformers 5 (TFRM5) 100000 86.01 (-0.18)