ANNOUNCEMENT: Trade Blockbuster Warrants of Hollywood's biggest moneymakers.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Will The Losers and The Back-Up Plan live down to their titles?



Although DreamWorks Animation estimated a gross that put How to Train Your Dragon back atop the box office last weekend, the film actually ended up in second place behind Kick-Ass [KCKAS].  With lackluster new offerings from the studios this weekend, the animated fantasy gets another chance to regain the top spot in its fifth weekend.  A decline around 25% would still bring in $15 million, which should be enough for Dragon to swoop back into first place.

Although The Losers [LOSRS] boasts an attractive cast led by Zoe Saldana [ZSALD], Jeffrey Dean Morgan [JDMOR] and Chris Evans [CEVAN], none of the stars are proven box office draw.   Warner Bros. was late in generating buzz for the comic adaptation and light on the marketing for the PG-13 rated actioner.  Appealing primarily to young males, The Losers could come through with $12 million from 2936 theaters.

After a five year hiatus, Jennifer Lopez [JLOPE] returns to theaters with the romantic comedy The Back-Up Plan [PLANB].   Even though their first release Extraordinary Measures bombed with a $6 million opening, CBS Films hopefully learned valuable lessons for their second film, also targeted at adult moviegoers. The pregnancy storyline however will limit the appeal to older women.  Opening in 3280 theaters, The Back-Up Plan could conceive around $11 million.

The R-rated superhero satire Kick-Ass [KCKAS] turned out not to have wide appeal outside the fanboy crowd.  With word of mouth mixed, the ultra-violent Kick-Ass looks to tumble at least 50% in its second outing to about $9 million.

Disneynature debuts the nature documentary Oceans [OCENS] for this year’s Earth Day.  Last year, Earth earned $4.4 million on Earth Day on its way to an $8.8 million weekend.   Earth was adapted from a popular BBC miniseries.  The less heralded Oceans may settle for a $5 million weekend from 1206 locations.

That’s the whisper from the trading floor.



Tag(s): KCKAS, LOSRS, ZSALD, JDMOR, CEVAN, JLOPE, PLANB, OCENS

View more Blog posts »



By Box Office Whisperer on Thursday, April 22, 2010 @ 03:29 PM        2398 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Entourage (ENTOR) 5000 40.13 (-0.64)         Passengers (PSSNG) 100000 26.55 (-0.13)         Love & Friendship (LVFRN) 5204 2.95 (+0.06)         Vacation Friends (VACFR) 100000 9.09 (+0.15)         The LEGO Movie Sequel (LEGO2) 100000 139.64 (-0.74)         Aloha (ALOHA) 529 32.54 (+0.16)         Lowriders (LOWRD) 1000 23.64 (+1.13)         Black Mass (BMASS) 2014 47.79 (+0.45)         Doctor Strange (DRSTR) 500 116.65 (+0.26)         Castro's Daughter (CASDT) 100000 0.04 (-0.02)         Mission: Impossible - Rogue Nati (MISS5) 99999 147.19 (+1.18)         Bumped (BUMPD) 100000 0.02 (-0.03)         Avengers: Infinity War Part I (AVNG3) 1 395.65 (-1.31)         Alien 5 (ALIE5) 200 42.49 (+0.35)         Jared Harris (JHARR) 20000 28.93 (-0.08)         The Lobster (LOBST) 37028 4.19 (+1.96)         Captain America: Civil War (CAPA3) 1 296.53 (+0.58)         Bloodshot (BLDSH) 100 23.36 (-0.58)         Southpaw (SUPAW) 100000 28.42 (-0.18)         Southpaw (SUPAW) 100000 28.42 (-0.18)         B.O.O: Bureau of Otherworldly Op (BOOU) 3000 34.57 (-0.17)         Stanford Prison Experiment (SPEXP) 100000 0.61 (-0.04)         Avengers: Infinity War Part I (AVNG3) 500 395.65 (-1.31)         Avengers: Infinity War Part I (AVNG3) 14160 395.65 (-1.31)         Frozen 2 (FROZ2) 1000 133.32 (+0.83)         Avengers: Infinity War Part I (AVNG3) 1 395.65 (-1.31)         Boulevard (BLVD) 100000 0.08 (-0.02)         Warner Bros. Studio Fund (WBROX) 10000 18.50 (-0.08)         Avengers: Infinity War Part I (AVNG3) 100000 395.65 (-1.31)         Fast & Furious 8 (FAST8) 1 192.71 (-0.77)         Avengers: Infinity War Part I (AVNG3) 400 395.65 (-1.31)         Masterminds (LOMIS) 5000 34.76 (-0.27)         Mr. Holmes (ASLTM) 100000 2.08 (-0.19)         Michelle Darnell (MDARN) 10000 34.20 (+0.06)         Elijah Wood (EWOOD) 20000 23.26 (-0.32)         Animated Spider-Man (ASPDR) 8000 67.94 (-0.48)         Big Game (BGAME) 100000 0.18 (-0.03)         Transformers 5 (TFRM5) 99 66.67 (-1.00)         James Marsden (JMARS) 20000 9.71 (0.00)         Into the Grizzly Maze aka Red Ma (RMCHN) 100000 0.03 (+0.02)         Animation Fund (AMATN) 10000 59.19 (+0.20)         Jessica Alba (JALBA) 20000 25.75 (+0.08)         My Big Fat Greek Wedding 2 (MBFG2) 100000 30.00 (0.00)         Haunted Mansion (HMNSN) 100 40.19 (-3.45)         Mark Rylance (MRYLA) 20000 13.05 (-0.08)         As Seen on TV Fund: Season 5 (SEETV) 10000 38.55 (+0.46)         Infinitely Polar Bear (INFPB) 100000 0.60 (-0.02)         Avengers: Infinity War Part I (AVNG3) 14160 395.65 (-1.31)         James Marsden (JMARS) 20000 9.71 (0.00)         Captain America: Civil War (CAPA3) 99 296.53 (+0.58)