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Whisper Numbers: Will The Losers and The Back-Up Plan live down to their titles?



Although DreamWorks Animation estimated a gross that put How to Train Your Dragon back atop the box office last weekend, the film actually ended up in second place behind Kick-Ass [KCKAS].  With lackluster new offerings from the studios this weekend, the animated fantasy gets another chance to regain the top spot in its fifth weekend.  A decline around 25% would still bring in $15 million, which should be enough for Dragon to swoop back into first place.

Although The Losers [LOSRS] boasts an attractive cast led by Zoe Saldana [ZSALD], Jeffrey Dean Morgan [JDMOR] and Chris Evans [CEVAN], none of the stars are proven box office draw.   Warner Bros. was late in generating buzz for the comic adaptation and light on the marketing for the PG-13 rated actioner.  Appealing primarily to young males, The Losers could come through with $12 million from 2936 theaters.

After a five year hiatus, Jennifer Lopez [JLOPE] returns to theaters with the romantic comedy The Back-Up Plan [PLANB].   Even though their first release Extraordinary Measures bombed with a $6 million opening, CBS Films hopefully learned valuable lessons for their second film, also targeted at adult moviegoers. The pregnancy storyline however will limit the appeal to older women.  Opening in 3280 theaters, The Back-Up Plan could conceive around $11 million.

The R-rated superhero satire Kick-Ass [KCKAS] turned out not to have wide appeal outside the fanboy crowd.  With word of mouth mixed, the ultra-violent Kick-Ass looks to tumble at least 50% in its second outing to about $9 million.

Disneynature debuts the nature documentary Oceans [OCENS] for this year’s Earth Day.  Last year, Earth earned $4.4 million on Earth Day on its way to an $8.8 million weekend.   Earth was adapted from a popular BBC miniseries.  The less heralded Oceans may settle for a $5 million weekend from 1206 locations.

That’s the whisper from the trading floor.



Tag(s): KCKAS, LOSRS, ZSALD, JDMOR, CEVAN, JLOPE, PLANB, OCENS

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By Box Office Whisperer on Thursday, April 22, 2010 @ 03:29 PM        2877 views


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Dolphins (DOLPH) 100000 10.25 (+1.25)         Glass aka Unbreakable 2 aka Spli (GLASS) 100000 86.36 (+11.60)         Bad Boys For Life (BADB3) 20000 37.61 (+0.02)         Nasty Women (NSTYW) 50000 27.52 (-0.06)         The Greatest Showman on Earth (TGSOE) 2000 27.12 (-0.10)         A Star is Born (ASTAR) 11 30.21 (-0.10)         The Chronicles of Narnia: The Si (NARN4) 100000 16.06 (+8.58)         Operation Finale (OPFIN) 100000 21.68 (-0.51)         King Arthur: Legend of the Sword (KARTH.PU) 20000 2.00 (0.00)         Maze Runner: The Death Cure (MAZE3) 25000 38.29 (-0.42)         King Arthur: Legend of the Sword (KARTH.CA) 20000 2.00 (0.00)         Jurassic World 2 (JURA5) 2000 424.46 (+5.07)         Angry Birds 2 (ANGR2) 100000 34.85 (+7.53)         King Arthur: Legend of the Sword (KARTH.OW) 100000 25.00 (0.00)         The Greatest Showman on Earth (TGSOE) 2000 27.12 (-0.10)         Masters of the Universe (HEMAN) 100000 14.85 (+8.76)         Gambit (GAMBI) 25000 32.88 (-0.18)         Angry Birds 2 (ANGR2) 100000 34.85 (+7.53)         Alita: Battle Angel (ALITA) 5 61.97 (-0.13)         Ocean's Eight aka Ocean's 8 (OCEN4) 999 112.92 (-0.47)         Glass aka Unbreakable 2 aka Spli (GLASS) 60000 86.36 (+11.60)         World War Z 2 (WWZ2) 3000 31.73 (+6.98)         The Beguiled (BGUIL) 50000 14.34 (-0.02)         The Purge 4 (PURG4) 5 37.78 (+0.06)         Snatched H$20 Put (MTDTR.PU) 20000 2.00 (0.00)         Angry Birds 2 (ANGR2) 100000 34.85 (+7.53)         World War Z 2 (WWZ2) 100000 31.73 (+6.98)         Spider-Man: Homecoming (SPID6) 500 243.33 (-0.97)         Snatched H$20 Call (MTDTR.CA) 20000 2.00 (0.00)         The Chronicles of Narnia: The Si (NARN4) 100000 16.06 (+8.58)         Snatched - Opening Weekend (MTDTR.OW) 100000 20.00 (0.00)         Masters of the Universe (HEMAN) 100000 14.85 (+8.76)         Dolphins (DOLPH) 100000 10.25 (+1.25)         Bumblebee aka Transformers 6 (TFRM6) 8 119.02 (-0.04)         Lowriders H$5 Put (LOWRD.PU) 20000 2.00 (0.00)         Baby Driver (BDRIV) 2000 34.04 (+0.12)         Lowriders - Opening Weekend (LOWRD.OW) 100000 5.00 (0.00)         Lowriders H$5 Call (LOWRD.CA) 20000 2.00 (0.00)         Masters of the Universe (HEMAN) 99999 14.85 (+8.76)         Bradley Cooper (BCOOP) 2000 66.30 (-0.01)         Dick Cheney biopic (CHENY) 1 21.20 (-3.53)         The Pact (TPACT) 11 38.62 (-0.39)         Glass aka Unbreakable 2 aka Spli (GLASS) 10000 86.36 (+11.60)         The Fate of the Furious (FAST8) 10000 227.02 (-1.12)         Suicide Squad 2 (SUIC2) 100000 178.08 (-6.86)         Simon vs. The Homo Sapiens Agend (SVHSA) 5 26.91 (+0.10)         Freakshift (FRKSF) 36430 9.51 (+0.08)         Snatched - Opening Weekend (MTDTR.OW) 2500 20.00 (0.00)         World War Z 2 (WWZ2) 100000 31.73 (+6.98)         King Arthur: Legend of the Sword (KARTH.PU) 20000 2.00 (0.00)