ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Movies for Grown Ups take on a Toy Story.



A couple of new wide releases will test the drawing power of its leading stars this weekend.  However, both of the adult-oriented films are unlikely to challenge the reigning champion, Toy Story 3 [TOYS3].  The Pixar animated film has been universally praised and loved by audiences of all ages.  Last year, Up went down 35% in its second weekend.  As a sequel, Toy Story 3 is likely to be more front-loaded and decline around 45%.  That would bring in roughly $60 million, which should be more than enough to hold back the two new entrants to the box office.

After failing with the more serious Funny People last year, Adam Sandler [ASAND] is back to his old shtick in Grown Ups [GRWUP] and this time he’s brought his old buddies from ‘Saturday Night Live’ with Kevin James [KJAME] standing in for Chris Farley.  The PG-13 rated comedy has the usual sophomoric humor and formulaic storyline that appeals to middle of the road moviegoers.   Sandler consistently opens his movies to $40 million with his last Sony effort You Don’t Mess with the Zohan at $38.5 million.  Grown Ups should come in the same territory at around $39 million from 3534 theaters.

Knight & Day [KNDAY] finds Tom Cruise [TCRUI] embracing his real life persona by playing a character audiences won’t be sure if is a real psychotic or just a secret agent acting crazy.  Former Charlie’s Angels Cameron Diaz [CDIAZ] serves as a perfect comedic and romantic foil in a thriller filled with over the top action. However, the PG-13 rated film has not been tracking well, so Fox pushed up the release date to Wednesday where it earned a soft $3.8 million.  Since its target demographics are not free on weekdays, business should pick up during the weekend.  Opening in 3098 theaters, Knight & Day may sweep away $26 million from Friday to Sunday.
!--[endif]--

The Karate Kid [KFKID] got roughed up a bit by Toy Story 3, but should bounce back up with about $16 million in its third weekend.

That’s the whisper from the trading floor.




Tag(s): TOYS3, ASAND, GRWUP, KJAME, KNDAY, TCRUI, CDIAZ, KFKID

View more Blog posts »



By Box Office Whisperer on Thursday, June 24, 2010 @ 04:15 PM        1293 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Maggie (MAGIE) 99990 15.52 (-0.25)         Captain Fantastic (CFANT) 1 8.00 (0.00)         The November Man (NOVMN) 99999 24.14 (+1.50)         Game Brain (GAMEB) 100000 20.11 (+1.56)         Captain Fantastic (CFANT) 100000 8.00 (0.00)         Inhumans (INHUM) 899 50.49 (+0.69)         Anti-Claus aka Comes the Krampus (KRAMP) 100000 15.99 (+0.53)         As Above, So Below (AASB) 99999 22.71 (-3.13)         By the Sea (BYSEA) 33333 28.92 (+0.97)         Manglehorn (MNGLH) 100000 3.71 (+1.22)         Manglehorn (MNGLH) 100000 3.71 (+1.22)         A Moment To Remember (AMTRM) 12 3.35 (+0.12)         A Moment To Remember (AMTRM) 12 3.35 (+0.12)         The Girl Who Played With Fire (TGRL2) 100000 10.42 (+5.05)         Blade Runner 2 (BLAD2) 9990 26.69 (-1.36)         The Girl Who Played With Fire (TGRL2) 100000 10.42 (+5.05)         Ghostbusters - 30th Anniversary (GB30) 100000 2.20 (-0.84)         The ExpendaBelles (XPNBL) 65000 16.37 (-0.07)         99 Homes (99HOM) 100000 3.27 (+0.84)         Love, Rosie (WREND) 100000 0.76 (+0.75)         Love, Rosie (WREND) 100000 0.76 (+0.75)         Anti-Claus aka Comes the Krampus (KRAMP) 99999 15.99 (+0.53)         Gone Girl (GONEG) 100000 81.11 (-0.38)         Game Brain (GAMEB) 100000 20.11 (+1.56)         Rosewater (ROSWT) 50000 4.27 (-0.03)         Dolphin Tale 2 (DLPH2) 13368 36.85 (+1.53)         Johnny Knoxville (JKNOX) 20000 50.24 (+2.17)         The Longest Ride (LNGST) 100000 26.81 (-0.55)         The Longest Ride (LNGST) 100000 26.81 (-0.55)         99 Homes (99HOM) 100000 3.27 (+0.84)         Ghostbusters - 30th Anniversary (GB30) 84606 2.20 (-0.84)         Teenage Mutant Ninja Turtles $16 (TMNT1.BW) 20000 9.10 (+0.46)         Black Panther (BPNTH) 100000 27.96 (+0.36)         Teenage Mutant Ninja Turtles $16 (TMNT1.BW) 20000 9.10 (+0.46)         How to Train Your Dragon 2 $140M (HTYD2.BW) 20000 27.32 (+0.18)         Love, Rosie (WREND) 99990 0.76 (+0.75)         22 Jump Street $150M Blockbuster (21JS2.BW) 20000 29.19 (+0.92)         Dolphin Tale 2 (DLPH2) 215 36.85 (+1.53)         Guardians of the Galaxy $240M Bl (GOTGX.BW) 20000 23.40 (+1.81)         Manglehorn (MNGLH) 999 3.71 (+1.22)         Kathryn Hahn (KHAHN) 1 50.00 (0.00)         Last Weekend (LSWKN) 1 0.64 (-0.03)         Last Weekend (LSWKN) 1 0.64 (-0.03)         Game Brain (GAMEB) 1999 20.11 (+1.56)         As Above, So Below (AASB) 100000 22.71 (-3.13)         As Above, So Below (AASB) 100000 22.71 (-3.13)         As Above, So Below (AASB) 100000 22.71 (-3.13)         The November Man (NOVMN) 100000 24.14 (+1.50)         The November Man (NOVMN) 100000 24.14 (+1.50)         Boyhood (GROWN) 25666 18.18 (+0.23)