Market Announcement: The site will be offline on Thursday, December 8th for server maintenance.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Movies for Grown Ups take on a Toy Story.



A couple of new wide releases will test the drawing power of its leading stars this weekend.  However, both of the adult-oriented films are unlikely to challenge the reigning champion, Toy Story 3 [TOYS3].  The Pixar animated film has been universally praised and loved by audiences of all ages.  Last year, Up went down 35% in its second weekend.  As a sequel, Toy Story 3 is likely to be more front-loaded and decline around 45%.  That would bring in roughly $60 million, which should be more than enough to hold back the two new entrants to the box office.

After failing with the more serious Funny People last year, Adam Sandler [ASAND] is back to his old shtick in Grown Ups [GRWUP] and this time he’s brought his old buddies from ‘Saturday Night Live’ with Kevin James [KJAME] standing in for Chris Farley.  The PG-13 rated comedy has the usual sophomoric humor and formulaic storyline that appeals to middle of the road moviegoers.   Sandler consistently opens his movies to $40 million with his last Sony effort You Don’t Mess with the Zohan at $38.5 million.  Grown Ups should come in the same territory at around $39 million from 3534 theaters.

Knight & Day [KNDAY] finds Tom Cruise [TCRUI] embracing his real life persona by playing a character audiences won’t be sure if is a real psychotic or just a secret agent acting crazy.  Former Charlie’s Angels Cameron Diaz [CDIAZ] serves as a perfect comedic and romantic foil in a thriller filled with over the top action. However, the PG-13 rated film has not been tracking well, so Fox pushed up the release date to Wednesday where it earned a soft $3.8 million.  Since its target demographics are not free on weekdays, business should pick up during the weekend.  Opening in 3098 theaters, Knight & Day may sweep away $26 million from Friday to Sunday.
!--[endif]--

The Karate Kid [KFKID] got roughed up a bit by Toy Story 3, but should bounce back up with about $16 million in its third weekend.

That’s the whisper from the trading floor.




Tag(s): TOYS3, ASAND, GRWUP, KJAME, KNDAY, TCRUI, CDIAZ, KFKID

View more Blog posts »



By Box Office Whisperer on Thursday, June 24, 2010 @ 04:15 PM        1704 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Joan Allen (JALLE) 3285 38.08 (+0.07)         The Dinner (DINNR) 100000 2.90 (+1.03)         Spider-Man: Homecoming (SPID6) 100000 223.35 (+2.65)         John Krasinski (JKRAS) 18200 19.56 (-1.11)         Judy Greer (JGREE) 20000 94.81 (-0.60)         Rogue One: A Star Wars Story - O (SW16.OW) 100 166.57 (+1.07)         Fifty Shades Darker (50SH2) 100000 140.46 (+3.42)         Born in China (BCHNA) 100000 10.51 (+3.98)         CHiPs (CHIPS) 100000 28.51 (+4.37)         Spider-Man: Homecoming (SPID6) 50768 223.35 (+2.65)         Little Shop of Horrors (LSOFH) 100000 4.08 (+2.22)         Judy Greer (JGREE) 20000 94.81 (-0.60)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Significant Other (SIGNO) 77733 20.00 (0.00)         Where is Kyra? aka Beat-Up Littl (BULSG) 100000 4.40 (+1.69)         The Wall (TWALL) 100000 17.36 (+2.44)         Where is Kyra? aka Beat-Up Littl (BULSG) 100000 4.40 (+1.69)         The Wall (TWALL) 100000 17.36 (+2.44)         Significant Other (SIGNO) 100000 20.00 (0.00)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Why Him? - Opening Weekend (WHYHM.OW) 100000 10.94 (+0.94)         Why Him? (WHYHM) 50000 41.36 (-0.31)         Transformers: The Last Knight ak (TFRM5) 321 174.16 (+0.71)         CHiPs (CHIPS) 100000 28.51 (+4.37)         Why Him? (WHYHM) 100000 41.36 (-0.31)         Kong: Skull Island (SKULN) 79999 144.60 (-0.48)         Significant Other (SIGNO) 100000 20.00 (0.00)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Significant Other (SIGNO) 100000 20.00 (0.00)         Little Shop of Horrors (LSOFH) 50000 4.08 (+2.22)         Table 19 (TBL19) 900 3.57 (+0.04)         Denis Villeneuve (DVILL) 20000 39.52 (+1.77)         Women in Business (WMNBZ) 99999 28.01 (+5.35)         Office Christmas Party - Opening (OFCPT.OW) 50000 25.24 (-1.31)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Spider-Man: Homecoming (SPID6) 16619 223.35 (+2.65)         Significant Other (SIGNO) 100000 20.00 (0.00)         Born in China (BCHNA) 100000 10.51 (+3.98)         Assassin's Creed (ASCRD) 50000 51.82 (+0.39)         Significant Other (SIGNO) 100000 20.00 (0.00)         Assassin's Creed - Opening Weeke (ASCRD.OW) 100000 16.14 (+1.14)         Significant Other (SIGNO) 100000 20.00 (0.00)         The Wall (TWALL) 100000 17.36 (+2.44)         Gigantic (GGNTC) 25000 82.09 (-0.10)         The Wall (TWALL) 100000 17.36 (+2.44)         Significant Other (SIGNO) 100000 20.00 (0.00)         Significant Other (SIGNO) 100000 20.00 (0.00)         Little Shop of Horrors (LSOFH) 100000 4.08 (+2.22)         Rogue One: A Star Wars Story - O (SW16.OW) 49877 166.57 (+1.07)         Little Shop of Horrors (LSOFH) 100000 4.08 (+2.22)