SPIN FACTOR® - The HSX Blog



Whisper Numbers: Movies for Grown Ups take on a Toy Story.



A couple of new wide releases will test the drawing power of its leading stars this weekend.  However, both of the adult-oriented films are unlikely to challenge the reigning champion, Toy Story 3 [TOYS3].  The Pixar animated film has been universally praised and loved by audiences of all ages.  Last year, Up went down 35% in its second weekend.  As a sequel, Toy Story 3 is likely to be more front-loaded and decline around 45%.  That would bring in roughly $60 million, which should be more than enough to hold back the two new entrants to the box office.

After failing with the more serious Funny People last year, Adam Sandler [ASAND] is back to his old shtick in Grown Ups [GRWUP] and this time he’s brought his old buddies from ‘Saturday Night Live’ with Kevin James [KJAME] standing in for Chris Farley.  The PG-13 rated comedy has the usual sophomoric humor and formulaic storyline that appeals to middle of the road moviegoers.   Sandler consistently opens his movies to $40 million with his last Sony effort You Don’t Mess with the Zohan at $38.5 million.  Grown Ups should come in the same territory at around $39 million from 3534 theaters.

Knight & Day [KNDAY] finds Tom Cruise [TCRUI] embracing his real life persona by playing a character audiences won’t be sure if is a real psychotic or just a secret agent acting crazy.  Former Charlie’s Angels Cameron Diaz [CDIAZ] serves as a perfect comedic and romantic foil in a thriller filled with over the top action. However, the PG-13 rated film has not been tracking well, so Fox pushed up the release date to Wednesday where it earned a soft $3.8 million.  Since its target demographics are not free on weekdays, business should pick up during the weekend.  Opening in 3098 theaters, Knight & Day may sweep away $26 million from Friday to Sunday.
!--[endif]--

The Karate Kid [KFKID] got roughed up a bit by Toy Story 3, but should bounce back up with about $16 million in its third weekend.

That’s the whisper from the trading floor.




Tag(s): TOYS3, ASAND, GRWUP, KJAME, KNDAY, TCRUI, CDIAZ, KFKID

View more Blog posts »



By Box Office Whisperer on Thursday, June 24, 2010 @ 04:15 PM        1602 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Alexa PenaVega (AVEGA) 20000 5.25 (+0.08)         Guardians of the Galaxy Vol. 2 (GOTG2) 96065 298.71 (-2.49)         Guardians of the Galaxy Vol. 2 (GOTG2) 100000 298.71 (-2.49)         Avengers: Infinity War Part II (AVNG4) 100000 329.91 (+4.91)         The Jungle Book 2 (JNGL2) 100000 143.26 (-0.93)         Avengers: Infinity War Part II (AVNG4) 100000 329.91 (+4.91)         Guardians of the Galaxy Vol. 2 (GOTG2) 96065 298.71 (-2.49)         James Bond 25 (JB25) 100000 117.84 (+3.14)         Finding Dory (NEMO2) 99500 280.01 (-2.32)         The BFG (TBFG) 100000 110.55 (+5.31)         Maleficent 2 (MALF2) 100000 88.45 (-2.65)         James Bond 25 (JB25) 99999 117.84 (+3.14)         James Bond 25 (JB25) 1 117.84 (+3.14)         Krystal (KEPCB) 100000 6.00 (0.00)         Kingsman: The Golden Circle aka (KTSS2) 10000 89.36 (-0.41)         Suicide Squad (SUICD) 50000 256.30 (-0.68)         Power Rangers (MMPR) 10000 41.68 (-0.58)         Avengers: Infinity War Part II (AVNG4) 100000 329.91 (+4.91)         Die Hard: Year One (DIEH6) 10000 30.30 (+5.50)         Kong: Skull Island (SKULN) 1000 85.19 (+0.22)         The Ultimate Spider-Man aka Anim (ASPDR) 1 43.12 (+1.83)         Ranger's Apprentice (RNGAP) 100000 20.00 (0.00)         The LEGO Batman Movie (LBATM) 100000 133.97 (-0.49)         The Animal Fund (ZOO) 10000 22.01 (-0.10)         Finding Dory (NEMO2) 9900 280.01 (-2.32)         Maleficent 2 (MALF2) 100000 88.45 (-2.65)         Fast & Furious 9 (FAST9) 100000 173.30 (-1.69)         Ready Player One (RDYP1) 100000 108.11 (-1.14)         Tracy Morgan (TMORG) 20000 44.58 (+0.53)         The Jungle Book $280M Blockbuste (JNGLB.BW) 20000 18.18 (+0.20)         Tracy Morgan (TMORG) 20000 44.58 (+0.53)         Independence Day: Resurgence (IDAY2) 1000 180.93 (-1.80)         Krystal (KEPCB) 100000 6.00 (0.00)         Tom Hanks (THANK) 20000 51.95 (+0.26)         Avengers: Infinity War Part II (AVNG4) 69026 329.91 (+4.91)         Tina Fey (TFEY) 20000 42.97 (-0.17)         Tina Fey (TFEY) 20000 42.97 (-0.17)         Stanley Tucci (STUCC) 20000 157.13 (+0.28)         Stanley Tucci (STUCC) 20000 157.13 (+0.28)         Colette (COLET) 100000 4.88 (-0.07)         How to Talk to Girls at Parties (HTGAP) 100000 2.11 (-0.06)         The Forever War (FORVR) 100000 7.61 (-0.12)         The Foreigner (FRGNR) 100000 7.16 (-0.05)         Jason Bourne (BORN5) 37797 156.18 (-0.90)         The Clapper (CLAPR) 100000 10.51 (-0.07)         Official Secrets (OFSEC) 100000 13.95 (-0.10)         Shia Labeouf (SLABE) 20000 10.10 (+0.08)         Thor: Ragnarok (THOR3) 100000 154.81 (+0.61)         Shia Labeouf (SLABE) 20000 10.10 (+0.08)         Immortals II (IMRT2) 100000 14.75 (-0.02)