SPIN FACTOR® - The HSX Blog



Whisper Numbers: Movies for Grown Ups take on a Toy Story.



A couple of new wide releases will test the drawing power of its leading stars this weekend.  However, both of the adult-oriented films are unlikely to challenge the reigning champion, Toy Story 3 [TOYS3].  The Pixar animated film has been universally praised and loved by audiences of all ages.  Last year, Up went down 35% in its second weekend.  As a sequel, Toy Story 3 is likely to be more front-loaded and decline around 45%.  That would bring in roughly $60 million, which should be more than enough to hold back the two new entrants to the box office.

After failing with the more serious Funny People last year, Adam Sandler [ASAND] is back to his old shtick in Grown Ups [GRWUP] and this time he’s brought his old buddies from ‘Saturday Night Live’ with Kevin James [KJAME] standing in for Chris Farley.  The PG-13 rated comedy has the usual sophomoric humor and formulaic storyline that appeals to middle of the road moviegoers.   Sandler consistently opens his movies to $40 million with his last Sony effort You Don’t Mess with the Zohan at $38.5 million.  Grown Ups should come in the same territory at around $39 million from 3534 theaters.

Knight & Day [KNDAY] finds Tom Cruise [TCRUI] embracing his real life persona by playing a character audiences won’t be sure if is a real psychotic or just a secret agent acting crazy.  Former Charlie’s Angels Cameron Diaz [CDIAZ] serves as a perfect comedic and romantic foil in a thriller filled with over the top action. However, the PG-13 rated film has not been tracking well, so Fox pushed up the release date to Wednesday where it earned a soft $3.8 million.  Since its target demographics are not free on weekdays, business should pick up during the weekend.  Opening in 3098 theaters, Knight & Day may sweep away $26 million from Friday to Sunday.
!--[endif]--

The Karate Kid [KFKID] got roughed up a bit by Toy Story 3, but should bounce back up with about $16 million in its third weekend.

That’s the whisper from the trading floor.




Tag(s): TOYS3, ASAND, GRWUP, KJAME, KNDAY, TCRUI, CDIAZ, KFKID

View more Blog posts »



By Box Office Whisperer on Thursday, June 24, 2010 @ 04:15 PM        1614 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Tetris The Movie (TETRS) 100000 41.27 (+3.73)         Tony Shalhoub (TSHAL) 20000 116.33 (+0.57)         Death Wish (DWISH) 25000 11.08 (-1.51)         Bridget Jones's Baby (BJON3) 100000 26.18 (+5.06)         Logan Marshall-Green (LMARS) 20000 32.07 (-1.47)         Bridget Jones's Baby (BJON3) 100000 26.18 (+5.06)         Janet McTeer (JMCTE) 20000 70.14 (+2.69)         Bronco Belle (BRNCO) 25 1.89 (+0.05)         Tim Roth (TROTH) 20000 49.73 (+0.40)         Snoop Dogg (SDOGG) 20000 24.96 (-0.63)         Janet McTeer (JMCTE) 20000 70.14 (+2.69)         Leslie Jones (LJONE) 20000 45.00 (0.00)         Tim Roth (TROTH) 20000 49.73 (+0.40)         Annihilation (ANHLT) 3000 27.17 (+6.80)         Maya Rudolph (MRUDO) 20000 44.38 (-21.65)         Sam Claflin (SCLAF) 20000 121.54 (-16.31)         Mack Bolan (BOLAN) 150 7.56 (-0.14)         Substitute Teacher (SUBST) 100000 10.77 (-0.15)         Megan Fox (MEFOX) 20000 70.73 (+0.09)         Ben-Hur (BNHUR) 2 38.71 (-0.07)         The Chronicles of Riddick: Furia (RIDC3) 100000 15.63 (+0.07)         Moonlight (MONLT) 1 2.24 (+0.91)         Inferno (NFERN) 100000 76.67 (+0.73)         Logan Marshall-Green (LMARS) 20000 32.07 (-1.47)         Martin Sheen (MSHEE) 20000 4.44 (-23.51)         Step Sisters aka Ain't No Half S (STPSS) 100000 8.00 (0.00)         Transformers 6: Bumblebee (TFRM6) 73 107.79 (+0.55)         Martin Sheen (MSHEE) 20000 4.44 (-23.51)         Mariah Carey (MCARE) 20000 35.57 (-0.43)         B.O.O: Bureau of Otherworldly Op (BOOU) 8 6.14 (+0.07)         Laura Linney (LLINN) 20000 20.91 (+2.58)         Star Wars: Han Solo Anthology (SWAR2) 1000 333.87 (+1.76)         Robopocalypse (RCLPS) 100000 9.76 (-0.06)         Jason Bourne (BORN5) 6 160.90 (+1.55)         Thomas Mann (THOMA) 20000 1.61 (-0.60)         Logan Marshall-Green (LMARS) 20000 32.07 (-1.47)         Maya Rudolph (MRUDO) 20000 44.38 (-21.65)         The BFG (TBFG) 100000 76.28 (-5.49)         Logan Marshall-Green (LMARS) 20000 32.07 (-1.47)         Thomas Mann (THOMA) 20000 1.61 (-0.60)         Emma Stone (ESTON) 20000 17.46 (-18.56)         Megan Fox (MEFOX) 20000 70.73 (+0.09)         The Mummy (MUMY4) 100000 112.49 (-0.56)         B.O.O: Bureau of Otherworldly Op (BOOU) 8 6.14 (+0.07)         American Honey (AMHON) 10 2.92 (+0.37)         Tony Shalhoub (TSHAL) 10000 116.33 (+0.57)         Karyn Kusama (KKUSA) 20000 10.95 (-0.09)         Emma Stone (ESTON) 20000 17.46 (-18.56)         Megan Fox (MEFOX) 20000 70.73 (+0.09)         Laura Linney (LLINN) 20000 20.91 (+2.58)