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Whisper Numbers: The Other Guys ready for their close up.



Another weekend, another pair of male stars headlining a broad comedy looking to take down Inception [INCPT].  Will Ferrell [WFERR] and Mark Wahlberg [MWAHL] star as The Other Guys [OTHRG], two bumbling desk cops thrust into action when NYPD’s finest, played by Dwayne Johnson [TROCK] and Samuel L. Jackson [SLJAC], are taken out of the picture. This is Ferrell’s fourth collaboration with director Adam McKay [AMCKA] as their last film, the R-rated Step Brothers, debuted at $30.9 million in 2008.  Being a PG-13 rated buddy cop action comedy, The Other Guys should hold broader appeal with moviegoers.  Opening in 3651 theaters, The Other Guys could take home $32 million.

After lingering at the top for three weeks, Inception looks to lose its grip of the box office crown.   A similar drop in its fourth weekend as during its third frame would bring in $17 million.

Disney has replaced Channing Tatum with an extra dimension in the third film of their street-dancing franchise, Step Up 3D [STUP3]. The dance battle sequel is the first live-action film released in 3D that was actually shoot with 3D cameras since Avatar.  The first Step Up debuted with $20.7 million in 2006 while Step Up 2 followed with $18.9 million in 2008.  Even with higher priced tickets for 3D, the attendance pattern will likely continue to decline.  Breakin’ into 2435 theaters, Step Up 3D could moonwalk away with around $16 million.

With mixed word of mouth and added competition from The Other Guys, the other comedy Dinner for Schmucks [SHMUC] may drop 45% and settle for $13 million in its second weekend of engagement.

That’s the whisper from the trading floor.




Tag(s): INCPT, WFERR, MWAHL, OTHRG, TROCK, SLJAC, AMCKA, STUP3, SHMUC

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By Box Office Whisperer on Thursday, August 5, 2010 @ 03:59 PM        2248 views


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Significant Other (SIGNO) 50000 20.00 (0.00)         Sing H$40 Call (SING.CA) 20000 2.70 (+0.70)         Significant Other (SIGNO) 100000 20.00 (0.00)         Assassin's Creed H$15 Call (ASCRD.CA) 20000 2.65 (+0.65)         Significant Other (SIGNO) 100000 20.00 (0.00)         Haunted Mansion (HMNSN) 90 15.37 (-0.11)         Office Christmas Party (OFCPT) 75000 70.41 (-3.54)         Tomb Raider (TOMB3) 20000 55.15 (+1.51)         Lion (LION) 400 8.44 (-0.09)         Little Shop of Horrors (LSOFH) 100000 4.08 (+2.22)         Joan Allen (JALLE) 3285 38.08 (+0.07)         The Dinner (DINNR) 100000 2.90 (+1.03)         Spider-Man: Homecoming (SPID6) 100000 223.35 (+2.65)         John Krasinski (JKRAS) 18200 19.56 (-1.11)         Judy Greer (JGREE) 20000 94.81 (-0.60)         Rogue One: A Star Wars Story - O (SW16.OW) 100 166.57 (+1.07)         Fifty Shades Darker (50SH2) 100000 140.46 (+3.42)         Born in China (BCHNA) 100000 10.51 (+3.98)         CHiPs (CHIPS) 100000 28.51 (+4.37)         Spider-Man: Homecoming (SPID6) 50768 223.35 (+2.65)         Little Shop of Horrors (LSOFH) 100000 4.08 (+2.22)         Judy Greer (JGREE) 20000 94.81 (-0.60)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Significant Other (SIGNO) 77733 20.00 (0.00)         Where is Kyra? aka Beat-Up Littl (BULSG) 100000 4.40 (+1.69)         The Wall (TWALL) 100000 17.36 (+2.44)         Where is Kyra? aka Beat-Up Littl (BULSG) 100000 4.40 (+1.69)         The Wall (TWALL) 100000 17.36 (+2.44)         Significant Other (SIGNO) 100000 20.00 (0.00)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Why Him? - Opening Weekend (WHYHM.OW) 100000 10.94 (+0.94)         Why Him? (WHYHM) 50000 41.36 (-0.31)         Transformers: The Last Knight ak (TFRM5) 321 174.16 (+0.71)         CHiPs (CHIPS) 100000 28.51 (+4.37)         Why Him? (WHYHM) 100000 41.36 (-0.31)         Kong: Skull Island (SKULN) 79999 144.60 (-0.48)         Significant Other (SIGNO) 100000 20.00 (0.00)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Significant Other (SIGNO) 100000 20.00 (0.00)         Little Shop of Horrors (LSOFH) 50000 4.08 (+2.22)         Table 19 (TBL19) 900 3.57 (+0.04)         Denis Villeneuve (DVILL) 20000 39.52 (+1.77)         Women in Business (WMNBZ) 99999 28.01 (+5.35)         Office Christmas Party - Opening (OFCPT.OW) 50000 25.24 (-1.31)         Fantastic Beasts and Where to Fi (FBSTS.BW) 20000 5.00 (0.00)         Spider-Man: Homecoming (SPID6) 16619 223.35 (+2.65)         Significant Other (SIGNO) 100000 20.00 (0.00)         Born in China (BCHNA) 100000 10.51 (+3.98)         Assassin's Creed (ASCRD) 50000 51.82 (+0.39)         Significant Other (SIGNO) 100000 20.00 (0.00)