ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Do moviegoers want a No Strings Attached experience?



Hot on the heels of winning a Golden Globe for her performance in the unconventional thriller Black Swan, Natalie Portman [NPORT] stars in the conventional romantic comedy No Strings Attached [NSATA] opposite Ashton Kutcher [AKUTC]. The R-rated film examines whether a man and a woman can have a sex-only relationship and still stay friends. Paramount opens the film ahead of Sony’s Friends with Benefits [FWBFT], which has a similar premise not to mention its original title. As the widest new release this weekend, the romantic comedy should be the first choice for most young couples. Opening in 3018 theaters, No Strings Attached could hook up around $20 million.

Seth Rogen [SROGE] successfully opened The Green Hornet [GHRNT] atop the box office last weekend. The male-targeted action film is likely to drop 50% in its second session which would rein in around $16 million.

The Dilemma [DILEM] failed to attract the younger fans of its stars Vince Vaughn [VVUAG] and Kevin James [KJAME]. Their older fans could still give the comedic drama a chance in its second weekend. The Dilemma could decay 45% to $10 million.

Three Oscar-hopefuls will fight for the fourth spot.  True Grit, The King’s Speech and the previously mentioned Black Swan are all likely to earn between $7-8 million.

The old fashioned epic The Way Back [WAYBC] hopes to appeal to older moviegoers. However, its award buzz has not materialized and its marketing has been light. Landing in over 650 theaters, The Way Back may make no more than $3 million in its first weekend.

That’s the whisper from the trading floor.



Tag(s): NPORT, NSATA, AKUTC, FWBFT, SROGE, GHRNT, DILEM, KJAME, WAYBC

View more Blog posts »



By Box Office Whisperer on Thursday, January 20, 2011 @ 04:36 PM        3671 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Ridiculous Six (RIDC6) 100000 3.12 (-0.16)         Brilliant (BRLNT) 100000 0.05 (+0.01)         Broken Horses (BRHRS) 100000 0.06 (+0.02)         The Crow (TCROW) 100000 8.89 (-2.18)         Bukowski (BUKOW) 100000 0.05 (+0.03)         Bunyan & Babe (BUNYN) 100000 0.07 (+0.04)         Yucatan (YUCAT) 74999 19.67 (-1.49)         Cali (CALI) 100000 0.10 (+0.01)         Ouija (OUIJA) 75001 52.17 (-3.26)         Camp X-Ray (CXRAY) 100000 0.08 (-0.04)         Insidious: Chapter 3 (NSID3) 99999 36.45 (-1.69)         The Crow (TCROW) 99999 8.89 (-2.18)         The Purge 3 (PURG3) 100000 33.97 (+1.38)         Cicero (CICRO) 100000 0.04 (+0.01)         Cities (CITIS) 100000 0.11 (-0.03)         City of Lies (WENCS) 100000 0.09 (+0.04)         Close Enough (CLSEN) 100000 0.07 (+0.04)         Clouds of Sils Maria (SILSM) 100000 0.12 (0.00)         Young Hollywood Fund (YOUNG) 10000 19.93 (-0.05)         Clue (CLUE) 100000 0.04 (+0.01)         The Purge 3 (PURG3) 50000 33.97 (+1.38)         Ezra Miller (EMILL) 20000 9.41 (0.00)         Young Hollywood Fund (YOUNG) 9999 19.93 (-0.05)         John Wick (JWICK) 5000 40.11 (-0.95)         Suite Francaise (SUIFR) 100000 4.94 (+1.27)         The Sports Fund (SPORT) 1631 19.08 (0.00)         Wicked (WICKD) 100000 4.13 (-0.02)         Suicide Squad (SUICD) 123 112.88 (+2.31)         Venom (VENM1) 100000 27.44 (-0.40)         Despicable Me 3 (DESM3) 100000 157.17 (0.00)         Jem and the Holograms (JEMHG) 100000 30.59 (+2.86)         Ouija (OUIJA) 100000 52.17 (-3.26)         CW: The Flash (TFLASH) 19272 20.98 (+0.25)         Ouija (OUIJA) 100000 52.17 (-3.26)         Annie (ANNIE) 100000 62.80 (-0.46)         Independence Day 2 (IDAY2) 60000 112.43 (+0.76)         Guardians of the Galaxy 2 (GOTG2) 100000 210.77 (+0.75)         Young Hollywood Fund (YOUNG) 1 19.93 (-0.05)         St. Vincent (SVDVN) 100000 26.87 (+0.45)         St. Vincent (SVDVN) 100000 26.87 (+0.45)         7500 (FLT75) 100000 0.05 (-0.02)         Zombieland 2 (ZMBL2) 100000 15.86 (-0.20)         A Good Marriage (AGMRG) 100000 0.10 (-0.02)         A Second Chance (ASECH) 100000 0.11 (+0.03)         About Alex (ABALX) 100000 0.04 (-0.02)         American Fighter (AMFTR) 100000 0.06 (+0.01)         Are You Here (YOURH) 100000 0.06 (+0.04)         Area 51 (ARE51) 100000 0.10 (+0.03)         Ashes (ASHES) 100000 0.04 (0.00)         The Sports Fund (SPORT) 8369 19.08 (0.00)