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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        3833 views


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Blackhat (CYBER) 1874 37.38 (0.00)         Exodus: Gods and Kings (EXODU) 100000 66.98 (-0.33)         Annie (ANNIE) 50000 47.62 (+0.82)         Night at the Museum: Secret of t (NMUS3) 99999 75.68 (+1.47)         Sandman (SANDM) 50000 37.30 (-0.30)         Sandman (SANDM) 49996 37.30 (-0.30)         The Gunman (PGUNM) 100000 25.08 (+1.03)         Colonia (CLNIA) 100000 5.07 (-0.10)         The Boy Next Door (BOYND) 100000 22.76 (+1.42)         Julianne Moore (JMOOR) 20000 77.24 (-0.40)         Night at the Museum: Secret of t (NMUS3) 100000 75.68 (+1.47)         Jeffrey Wright (JWRIG) 20000 103.13 (0.00)         Jena Malone (JMALO) 20000 97.44 (-0.40)         Night at the Museum: Secret of t (NMUS3) 100000 75.68 (+1.47)         Fire and Ice (FRICE) 100000 2.95 (-1.01)         Penguins of Madagascar (PMADG) 100000 62.51 (+0.46)         Star Wars: Episode VIII (STAR8) 100000 232.16 (+0.16)         A Little Chaos (ALTCH) 100000 3.75 (-0.12)         Blackhat (CYBER) 2807 37.38 (0.00)         Top Five (FFMUS) 100000 19.66 (+0.22)         Wild (WILD1) 100000 14.81 (+0.05)         N5: Interstellar - Best Picture (N5PINT) 20000 3.62 (-0.01)         Night at the Museum: Secret of t (NMUS3) 100000 75.68 (+1.47)         Top Five (FFMUS) 1 19.66 (+0.22)         N5: Top Five - Original Screenpl (N5OTOP) 10098 3.43 (-0.02)         Fox Studio Fund (FOXX) 10000 7.29 (+0.05)         Wild (WILD1) 99999 14.81 (+0.05)         Blackhat (CYBER) 1430 37.38 (0.00)         Exodus: Gods and Kings (EXODU) 100000 66.98 (-0.33)         Star Wars: Episode VIII (STAR8) 350 232.16 (+0.16)         Night at the Museum: Secret of t (NMUS3) 100000 75.68 (+1.47)         Pixels (PIXEL) 1200 69.22 (-0.28)         Blackhat (CYBER) 500 37.38 (0.00)         The Hobbit: The Battle of the Fi (HOBT3) 100000 182.46 (+2.18)         The Hobbit: The Battle of the Fi (HOBT3) 100000 182.46 (+2.18)         Black Panther (BPNTH) 942 67.24 (-0.13)         Strange Magic (STMGC) 1722 36.28 (+0.94)         Hell & Back (HELBK) 100000 0.52 (+0.43)         Sally Field (SFIEL) 100 123.58 (+0.28)         Shailene Woodley (SWOOD) 100 81.81 (-0.40)         The Divergent Series: Allegiant (DVRG3) 500 112.96 (-0.25)         Transformers 5 (TFRM5) 25000 70.42 (+0.15)         Exodus: Gods and Kings (EXODU) 6 66.98 (-0.33)         Annie (ANNIE) 2 47.62 (+0.82)         Annie (ANNIE) 1000 47.62 (+0.82)         Annie (ANNIE) 1000 47.62 (+0.82)         Night at the Museum: Secret of t (NMUS3) 9 75.68 (+1.47)         The Interview (NTRVW) 100000 12.50 (-0.76)         The Boy Next Door (BOYND) 100000 22.76 (+1.42)         The Hobbit: The Battle of the Fi (HOBT3) 17 182.46 (+2.18)