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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        3764 views


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    Gone Girl $120M Blockbuster Warr (GONEG.BW) 20000 8.75 (+0.22)         The Goodbye People (GBPEP) 25000 0.12 (-0.01)         The Hobbit: The Battle of the Fi (HOBT3) 100000 234.79 (-0.99)         Run All Night (ALNIT) 12500 29.30 (+0.58)         The Hobbit: The Battle of the Fi (HOBT3) 100000 234.79 (-0.99)         Gone Girl $120M Blockbuster Warr (GONEG.BW) 20000 8.75 (+0.22)         The Incredibles 2 (NCRD2) 1000 108.74 (-1.28)         The Incredibles 2 (NCRD2) 500 108.74 (-1.28)         Chronicle 2 (CHRN2) 100000 7.30 (-0.06)         Gone Girl $120M Blockbuster Warr (GONEG.BW) 20000 8.75 (+0.22)         Reaper (REAPR) 25000 0.15 (0.00)         The Equalizer 2 (EQLZ2) 37299 48.51 (+1.13)         The Thomas Crown Affair 2 (TCRW2) 100000 0.13 (-0.04)         The Incredibles 2 (NCRD2) 100000 108.74 (-1.28)         The Croods 2 (CROD2) 100000 55.26 (-0.20)         Birdman (BIRDM) 100000 22.26 (-2.13)         The Incredibles 2 (NCRD2) 100000 108.74 (-1.28)         Spotlight (SPOTL) 500 13.01 (0.00)         The Thomas Crown Affair 2 (TCRW2) 100000 0.13 (-0.04)         The Purge 3 (PURG3) 50000 30.19 (-1.60)         The Last of Us (TLOUS) 8000 25.46 (+2.26)         The Equalizer 2 (EQLZ2) 35497 48.51 (+1.13)         The Big Short (BIGSH) 250 24.43 (-0.79)         Ricki and the Flash (RICFL) 100000 24.09 (+0.75)         Truth (TRUTD) 500 16.98 (0.00)         Yucatan (YUCAT) 100000 22.00 (+1.61)         Birdman (BIRDM) 100000 22.26 (-2.13)         The Irishman (IRISH) 100000 1.96 (+0.02)         Dirty Grandpa aka Driving Dick K (DRTGP) 100000 22.40 (+0.53)         Ricki and the Flash (RICFL) 100000 24.09 (+0.75)         Bad Santa 2 (BSNT2) 100000 2.56 (+0.06)         The Equalizer 2 (EQLZ2) 11 48.51 (+1.13)         By the Sea (BYSEA) 100000 27.37 (+1.49)         The Equalizer 2 (EQLZ2) 100000 48.51 (+1.13)         Ted 2 (TED2) 100000 127.64 (+0.50)         The Avengers: Age of Ultron (AVNG2) 100000 471.32 (+0.90)         Birdman (BIRDM) 50000 22.26 (-2.13)         Yucatan (YUCAT) 100000 22.00 (+1.61)         Hitman: Agent 47 (HITM2) 100000 18.34 (-0.15)         The Avengers: Age of Ultron (AVNG2) 100000 471.32 (+0.90)         Flock of Dudes (FDUDE) 55000 3.33 (-0.07)         Paranormal Activity: The Ghost D (PNAC5) 100000 27.36 (+2.07)         20,000 Leagues Under the Sea (20LUS) 100000 5.88 (-0.10)         The Crow (TCROW) 100000 10.40 (+1.68)         The Crow (TCROW) 100000 10.40 (+1.68)         London Has Fallen (HFAL2) 100000 54.76 (-0.26)         The Last of Us (TLOUS) 100000 25.46 (+2.26)         The Equalizer 2 (EQLZ2) 1 48.51 (+1.13)         The Best of Me (BESME) 100000 24.53 (+0.88)         Voice from the Stone (VFTST) 100000 18.06 (-0.50)