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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        3685 views


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    A Most Wanted Man (AMWM) 100000 6.91 (-0.08)         Beverly Hills Cop (BHCP4) 100000 49.01 (+0.36)         Cars 3 (CARS3) 100 104.71 (+4.07)         Not Without Hope (NWOHP) 5000 18.57 (+0.84)         Hail, Caesar! (HAILC) 100 31.95 (+1.25)         Teenage Mutant Ninja Turtles (TMNT1) 50000 94.10 (+2.01)         Teenage Mutant Ninja Turtles (TMNT1) 100 94.10 (+2.01)         Planet of the Apes 3 (APES3) 17038 132.87 (+0.50)         Eye in the Sky (EYSKY) 100000 13.01 (-0.52)         Mad Max: Fury Road (MMAX4) 20000 96.69 (-0.52)         The Incredibles 2 (NCRD2) 25756 138.86 (+2.24)         Hailee Steinfeld (HSTEI) 1746 38.57 (-0.08)         Hercules (HERCL) 100000 74.97 (-3.33)         Ratchet and Clank (RATCL) 500 22.32 (+0.05)         Not Without Hope (NWOHP) 100000 18.57 (+0.84)         Poltergeist (POLTR) 4022 32.35 (-0.05)         Cars 3 (CARS3) 100000 104.71 (+4.07)         The Fluffy Movie (FLUFY) 100000 6.26 (+0.76)         The Hundred-Foot Journey (THFTJ) 99999 29.07 (+1.18)         Horrible Bosses 2 (HBOS2) 5821 78.22 (-0.19)         Not Without Hope (NWOHP) 100000 18.57 (+0.84)         Live By Night (LVBNT) 100000 16.42 (0.00)         The Chronicles of Narnia: The Si (NARN4) 99999 30.48 (+1.73)         Hercules (HERCL) 1 74.97 (-3.33)         XXX: The Return of Xander Cage (XXX3) 99999 24.30 (+2.59)         The Veil (TVEIL) 537 14.78 (0.00)         The Incredibles 2 (NCRD2) 10000 138.86 (+2.24)         Let's Be Cops (LBCOP) 4 52.39 (+0.02)         StarBonds Fund 23 (BONDS) 10000 20.72 (+0.02)         Night at the Museum: Secret of t (NMUS3) 5921 135.41 (+0.13)         The November Man (NOVMN) 99999 22.21 (+0.29)         Untitled Cold War Thriller (CLDWR) 405 58.88 (-0.19)         Mad Max: Fury Road (MMAX4) 64999 96.69 (-0.52)         The Fluffy Movie (FLUFY) 100000 6.26 (+0.76)         Let's Be Cops (LBCOP) 7083 52.39 (+0.02)         The Hundred-Foot Journey (THFTJ) 99999 29.07 (+1.18)         Mad Max: Fury Road (MMAX4) 25000 96.69 (-0.52)         Sandman (SANDM) 1 38.24 (-1.89)         Sandman (SANDM) 100000 38.24 (-1.89)         The Expendables 3 (XPND3) 500 53.53 (0.00)         Mumbai Musical aka Bollywood Su (MMBAI) 100000 24.09 (+1.03)         Chris O'Dowd (CODOW) 358 67.94 (0.00)         Teenage Mutant Ninja Turtles (TMNT1) 100000 94.10 (+2.01)         Teenage Mutant Ninja Turtles (TMNT1) 100000 94.10 (+2.01)         Sinister Six (SINST) 1 62.91 (-0.60)         Lucy (LUCY) 43332 117.65 (-1.22)         Teenage Mutant Ninja Turtles (TMNT1) 100000 94.10 (+2.01)         Hail, Caesar! (HAILC) 25000 31.95 (+1.25)         Calvary (CLVRY) 20000 0.76 (-0.06)         And So It Goes (ASIGO) 100000 11.74 (-0.55)