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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        4501 views


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Toby Jones (TOJON) 20000 9.90 (-0.04)         Thrilla in Manila (THRLA) 5000 30.74 (0.00)         NBC: Emerald City (EMRLDC) 500 9.31 (0.00)         We Are X (WERX) 33333 0.74 (0.00)         Shrek 5 (SHRK5) 100000 154.98 (-0.37)         The Trip to Spain (TRIP3) 100000 2.91 (+0.91)         Horse Soldiers (HORSO) 1000 23.77 (0.00)         Mad Max: The Wasteland (MMAX5) 1000 66.89 (0.00)         We Are X (WERX) 33333 0.74 (0.00)         We Are X (WERX) 33334 0.74 (0.00)         Shrek 5 (SHRK5) 500 154.98 (-0.37)         Transformers: The Last Knight ak (TFRM5) 1000 173.17 (+0.28)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 10000 20.15 (+0.01)         King Cobra (KCOBR) 33333 0.99 (0.00)         King Cobra (KCOBR) 33334 0.99 (0.00)         King Cobra (KCOBR) 33333 0.99 (0.00)         Edward Norton (ENORT) 20000 53.98 (-0.13)         Ride Along 3 (RDLO3) 22271 42.89 (+1.59)         CBS: MacGyver (MACGYV) 20000 18.38 (+0.03)         Top Gun 2 (TOPG2) 2000 12.00 (+1.04)         Science-Fiction Fund (SCIFI) 10000 45.08 (+0.02)         Office Christmas Party (OFCPT) 54026 76.38 (+1.14)         Need for Speed 2 (NFSP2) 100000 5.21 (+0.62)         Wonder (WONDE) 9000 27.53 (0.00)         Barbie (BARBI) 100000 30.36 (+1.27)         NBC: Emerald City (EMRLDC) 1000 9.31 (0.00)         Dungeons & Dragons (DNDGN) 100000 24.42 (-0.13)         Down a Dark Hall (DADHL) 100000 15.73 (-0.16)         Fantastic Beasts and Where to Fi (FBSTS) 100000 195.70 (-0.38)         The Edge of Seventeen (BESTI) 40000 13.63 (-0.01)         Coming Through the Rye (CTRYE) 33333 0.52 (+0.01)         Coming Through the Rye (CTRYE) 33333 0.52 (+0.01)         Coming Through the Rye (CTRYE) 33334 0.52 (+0.01)         The Bounce Back (TBNCB) 99999 1.26 (+0.05)         Office Christmas Party (OFCPT) 20000 76.38 (+1.14)         The Nun (THNUN) 100000 22.35 (-0.06)         Office Christmas Party (OFCPT) 45974 76.38 (+1.14)         The Boss Baby (BOSSB) 100000 67.51 (-0.13)         Collateral Beauty (COLBT) 500 37.63 (0.00)         Women in Business (WMNBZ) 25000 20.83 (-1.39)         Fist Fight (FISTF) 100000 46.18 (-0.07)         Blue Jay (BLUJY) 33333 0.95 (0.00)         Blue Jay (BLUJY) 33333 0.95 (0.00)         Blue Jay (BLUJY) 33334 0.95 (0.00)         Office Christmas Party (OFCPT) 85765 76.38 (+1.14)         Barbie (BARBI) 100000 30.36 (+1.27)         Molly Shannon (MSHAN) 5 45.38 (-0.26)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 1000 20.15 (+0.01)         Molly Shannon (MSHAN) 20000 45.38 (-0.26)         The Trip to Spain (TRIP3) 100000 2.91 (+0.91)