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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        4382 views


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Robin Hood: Origins (RBNHO) 100000 24.04 (+1.44)         Widows (WIDOW) 100000 5.20 (+3.14)         Robin Hood: Origins (RBNHO) 100000 24.04 (+1.44)         Widows (WIDOW) 17733 5.20 (+3.14)         Felt (FELT) 100000 15.62 (-0.54)         Space Jam 2 (SJAM2) 100000 34.30 (+6.88)         Felt (FELT) 100000 15.62 (-0.54)         Space Jam 2 (SJAM2) 100000 34.30 (+6.88)         Space Jam 2 (SJAM2) 50000 34.30 (+6.88)         FOX: Rosewood (ROSEWD) 20000 18.39 (0.00)         Hotel Mumbai (HTLMB) 100000 8.65 (-0.27)         Keanu (KEANU) 100000 25.40 (+0.15)         Custody (CUSTD) 75000 1.58 (-0.03)         Space Jam 2 (SJAM2) 100000 34.30 (+6.88)         Kingsman: The Golden Circle aka (KTSS2) 100000 85.93 (-0.06)         NBC: Blindspot (BLNDSP) 10000 20.32 (+0.09)         Space Jam 2 (SJAM2) 63877 34.30 (+6.88)         Captain America: Civil War (CAPA3) 4000 502.12 (-0.29)         Maze Runner: The Death Cure (MAZE3) 3000 51.21 (-1.44)         The Comedian (COMDN) 75000 3.70 (-0.09)         Jacob's Ladder (JLADR) 2 20.00 (0.00)         Captain America: Civil War H$185 (CAPA3.PU) 10000 0.81 (-0.08)         Bronco Belle (BRNCO) 100000 3.11 (+1.11)         Alice Through the Looking Glass (ALCN2) 100000 139.59 (-0.93)         Beauty and the Beast (BTATB) 62334 162.14 (+0.14)         Kill Your Friends (KYURF) 100000 0.10 (+0.04)         FOX: Grandfathered (GRNDFT) 19000 18.14 (+0.03)         Maze Runner: The Death Cure (MAZE3) 9000 51.21 (-1.44)         Tomb Raider (TOMB3) 100000 34.05 (-2.37)         Common (COMMN) 20000 47.25 (-0.13)         The Dark Tower (DRKTW) 100000 64.87 (+0.12)         The Boss (MDARN) 2000 56.42 (+0.73)         Space Jam 2 (SJAM2) 26952 34.30 (+6.88)         Rob Reiner (RREIN) 20000 52.30 (-0.13)         Samuel L. Jackson (SLJAC) 20000 61.16 (-0.26)         Fast & Furious 9 (FAST9) 100000 161.37 (+4.95)         The Angry Birds Movie (ANGRB) 35774 76.35 (-0.49)         Leatherface (LTHFC) 75000 2.86 (-0.04)         The Neon Demon (NEOND) 77009 4.15 (+0.03)         Space Jam 2 (SJAM2) 99995 34.30 (+6.88)         Wicked (WICKD) 100000 16.93 (+0.50)         Mark Rylance (MRYLA) 20000 24.20 (+0.08)         The Nice Guys (NICEG) 100000 35.69 (-0.34)         Lolo (LOLO) 100000 0.40 (+0.05)         National Parks Adventure (NPADV) 100000 0.03 (-0.01)         Die Hard: Year One (DIEH6) 100000 30.00 (-1.15)         Voyage of Time (VYGTM) 100000 1.95 (-0.06)         Toby Jones (TOJON) 20000 110.55 (+0.29)         Jennifer Lawrence (JLAWR) 20000 150.95 (-0.28)         Back in the Day (BITDA) 100000 2.00 (0.00)