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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        3977 views


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Storks (STORK) 20000 22.80 (+15.05)         Ready Player One (RDYP1) 2000 74.77 (-4.35)         The Human Centipede 3 (Final Seq (HUCN3) 100000 0.13 (+0.07)         Storks (STORK) 99 22.80 (+15.05)         God of War (GODWR) 100000 0.12 (+0.04)         The Last Witch Hunter (TLWH) 100000 25.72 (+0.33)         The Age of Adaline H$15 Put (ADALN.PU) 1 3.11 (+0.06)         The Forest (FORST) 100000 17.74 (+3.72)         The Forest (FORST) 100000 17.74 (+3.72)         CW: iZombie (IZOMBI) 100 11.66 (+0.13)         LEGO Batman (LBATM) 100000 90.75 (+9.99)         The Age of Adaline H$15 Call (ADALN.CA) 1 1.04 (-0.18)         James Wan (JWAN) 20000 95.51 (+1.20)         Star Wars: Rogue One (SW16) 8715 243.65 (+1.57)         Maggie (MAGIE) 35000 6.42 (+0.04)         Flanimals (FLANM) 100000 0.03 (-0.01)         It (IT1) 10 28.48 (+4.38)         It (IT1) 1 28.48 (+4.38)         Hot Pursuit (DMWTX) 2500 54.77 (-0.34)         Aloha (ALOHA) 100000 38.91 (+0.41)         The Age of Adaline - Opening Wee (ADALN.OW) 17486 13.27 (0.00)         LEGO Batman (LBATM) 1000 90.75 (+9.99)         Frenemy of the State (FRENM) 100000 0.06 (+0.05)         The Death and Life of John F. Do (DLJFD) 100 10.93 (-0.05)         Ant-Man (ANTMN) 7708 149.79 (+0.06)         The Huntsman (SWHT2) 100000 43.64 (+0.12)         Gnomeo & Juliet: Sherlock Gnomes (GNOM2) 20000 17.11 (+10.06)         Storks (STORK) 100000 22.80 (+15.05)         Beauty and the Beast (BTATB) 8485 119.25 (+1.69)         Desert Dancer (DSDNC) 100 0.44 (+0.03)         Thor: Ragnarok (THOR3) 100000 132.35 (+0.47)         Gnomeo & Juliet: Sherlock Gnomes (GNOM2) 10000 17.11 (+10.06)         Ready Player One (RDYP1) 10000 74.77 (-4.35)         It (IT1) 100000 28.48 (+4.38)         Deadpool (DEADP) 100 88.83 (+0.94)         Patriots' Day (PATSD) 100000 20.00 (0.00)         LEGO Batman (LBATM) 100000 90.75 (+9.99)         Brooklyn Bridge (BKBRD) 100000 2.70 (+1.48)         Storks (STORK) 100000 22.80 (+15.05)         The Forest (FORST) 100000 17.74 (+3.72)         The Divergent Series: Allegiant (DVRG4) 100000 97.78 (+1.15)         The Little Prince (LPRNC) 100000 24.17 (+8.32)         Patriots' Day (PATSD) 3343 20.00 (0.00)         Pan (PAN1) 889 72.46 (-6.25)         Patriots' Day (PATSD) 100000 20.00 (0.00)         Brooklyn Bridge (BKBRD) 100000 2.70 (+1.48)         Fantastic Four (FANT4) 100 123.08 (+2.77)         Batman v Superman: Dawn of Justi (SUPE2) 40000 315.67 (+0.57)         Pan (PAN1) 100000 72.46 (-6.25)         The Forest (FORST) 100000 17.74 (+3.72)