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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        4395 views


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Avengers: Infinity War Part I (AVNG3) 500 456.11 (+0.63)         Edge of Tomorrow 2 (EDGT2) 50000 44.68 (-3.84)         Edge of Tomorrow 2 (EDGT2) 50000 44.68 (-3.84)         The Nice Guys (NICEG) 1 28.33 (-0.19)         Avengers: Infinity War Part II (AVNG4) 500 333.04 (+8.04)         I’ll Never Get Out of This Wor (INGOW) 50000 1.34 (-0.02)         Black Panther (BPNTH) 12660 144.08 (-1.01)         Underdogs - Opening Weekend (UNDRD.OW) 5 0.17 (-0.03)         I’ll Never Get Out of This Wor (INGOW) 50000 1.34 (-0.02)         The BFG (TBFG) 100000 111.46 (+6.22)         Edge of Tomorrow 2 (EDGT2) 50000 44.68 (-3.84)         Avengers: Infinity War Part II (AVNG4) 100000 333.04 (+8.04)         The Angry Birds Movie (ANGRB) 1 115.42 (-2.62)         Now You See Me 2 (NYSM2) 100000 71.81 (-1.00)         The Angry Birds Movie (ANGRB) 300 115.42 (-2.62)         Alita: Battle Angel (ALITA) 500 35.00 (+2.79)         The Man Who Knew Infinity (TMWKI) 100000 2.94 (+1.12)         Edge of Tomorrow 2 (EDGT2) 100000 44.68 (-3.84)         Yogi Bear 2 (YOGI2) 100000 4.77 (+0.85)         Star Wars: Episode VIII (STAR8) 100 598.63 (+2.53)         I'm Not Ashamed (IMNAS) 100000 15.08 (+1.44)         Ranger's Apprentice (RNGAP) 100000 20.00 (0.00)         Die Hard: Year One (DIEH6) 100000 28.93 (+4.13)         The Man Who Knew Infinity (TMWKI) 100000 2.94 (+1.12)         Finding Dory (NEMO2) 100000 278.88 (-3.45)         Captain America: Civil War (CAPA3) 1 394.13 (-1.91)         Teenage Mutant Ninja Turtles: Ou (TMNT2) 34116 142.60 (-0.95)         Avengers: Infinity War Part II (AVNG4) 100 333.04 (+8.04)         American Pastoral (AMPST) 50000 1.44 (-0.08)         Michael Fassbender (MFASS) 20000 48.49 (-1.75)         The BFG (TBFG) 100000 111.46 (+6.22)         I’ll Never Get Out of This Wor (INGOW) 50000 1.34 (-0.02)         Kingsman: The Golden Circle aka (KTSS2) 4168 88.75 (-1.02)         The Sequel Fund (SQUEL) 1 73.37 (+0.57)         American Pastoral (AMPST) 50000 1.44 (-0.08)         The Family Business Fund III (GENES) 1 93.69 (+0.25)         Ranger's Apprentice (RNGAP) 100000 20.00 (0.00)         Godzilla 2 (GODZ2) 16000 83.15 (-2.20)         Maleficent 2 (MALF2) 50000 88.05 (-3.05)         Avatar 2 (AVAT2) 1000 271.09 (+0.70)         Avengers: Infinity War Part II (AVNG4) 1000 333.04 (+8.04)         American Pastoral (AMPST) 50000 1.44 (-0.08)         MIB 23 aka 23 Jump Street - Men (21JS3) 50000 67.59 (-0.67)         James Bond 25 (JB25) 4000 118.32 (+3.62)         MIB 23 aka 23 Jump Street - Men (21JS3) 50000 67.59 (-0.67)         The Ultimate Spider-Man aka Anim (ASPDR) 2000 44.04 (+2.75)         Predator 4 (PRED4) 37000 65.11 (+0.38)         Avengers: Infinity War Part II (AVNG4) 100000 333.04 (+8.04)         Cruella (CRULA) 50000 47.86 (-1.48)         Cruella (CRULA) 50000 47.86 (-1.48)