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Whisper Numbers: Just Go With It or Never Say Never?



After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM        3915 views


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The Writer-Director Fund (SCRPT) 10000 30.54 (-0.31)         The Bronze (BRONZ) 50000 7.29 (+0.31)         Aquaman (AQUMN) 43603 71.44 (-0.10)         Jamie Lee Curtis (JLCUR) 18500 33.98 (+0.23)         The Sports Fund (SPORT) 10000 26.51 (-0.03)         The Sequel Fund (SQUEL) 10000 47.01 (+0.90)         The Remake Fund (DJAVU) 10000 76.42 (-0.34)         The Opening Weekend Fund (OPENR) 10000 39.51 (-0.19)         Stephanie (STEPH) 7000 22.64 (+2.64)         The Kids Fund (KIDS) 10000 35.21 (+0.07)         The Secret Life of Houdini (TSLOH) 838 35.38 (+8.36)         The Latino Fund Seis (LATIN) 10000 26.74 (-0.16)         Blade Runner 2 (BLAD2) 1000 30.25 (+10.24)         The Secret Life of Houdini (TSLOH) 30000 35.38 (+8.36)         Virginia Madsen (VMADS) 20000 19.97 (0.00)         The European Fund (EURO) 10000 45.66 (+0.70)         The Bronze (BRONZ) 50000 7.29 (+0.31)         The Comic Fund (COMIC) 10000 61.26 (+1.04)         The Comedy Fund (FUNNY) 10000 25.96 (+0.04)         Ellen Burstyn (EBURS) 20000 38.29 (+0.07)         The British Fund (BRITS) 10000 56.00 (-0.62)         The Secret in Their Eyes (TSITE) 100000 24.51 (+2.54)         The Secret in Their Eyes (TSITE) 100000 24.51 (+2.54)         The African-American Fund (AFRAM) 10000 47.85 (-0.14)         In Dubious Battle (DUBTL) 5000 8.59 (+1.11)         In Dubious Battle (DUBTL) 100000 8.59 (+1.11)         The Asian Fund (ASIAN) 10000 81.44 (+0.02)         The Academy Awards Fund (AWARD) 10000 27.31 (-0.04)         Captain Underpants (CUNDP) 100000 26.45 (-1.40)         The 3D Fund (IN3D) 10000 75.12 (+0.26)         Unfinished Business - Opening We (BSTRP.OW) 100000 13.82 (-0.12)         The African-American Fund (AFRAM) 10000 47.85 (-0.14)         Chappie - Opening Weekend (CHAPI.OW) 100000 26.48 (+0.66)         The Electric Slide (ESLID) 50000 0.01 (-0.03)         StarBonds Fund 24 (BONDS) 10000 27.15 (+0.04)         Spring (SPRIN) 100000 1.40 (-0.60)         Stephanie (STEPH) 100000 22.64 (+2.64)         Blade Runner 2 (BLAD2) 100000 30.25 (+10.24)         Music Fund (XOVER) 10000 31.17 (+0.18)         Lily James (LJAME) 1000 80.20 (+0.81)         Welcome to New York (WLCNY) 100000 1.49 (-0.51)         Based on a True Story Fund (TRUE) 10000 34.47 (+0.09)         Brimstone (BRMST) 100000 6.00 (0.00)         Animation Fund (AMATN) 10000 54.86 (-0.27)         Skin Trade (SKTRD) 100000 2.00 (0.00)         The Electric Slide (ESLID) 100000 0.01 (-0.03)         Focus (FOCUZ) 9649 50.91 (-3.51)         1906 (1906) 99999 0.06 (+0.03)         The Divergent Series: Insurgent (DVRG2) 4000 145.88 (+3.14)         Y: The Last Man (YLMAN) 99000 0.08 (-0.02)