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Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        4030 views


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FOX: Empire (EMPIRE) 100 12.26 (-0.03)         Seventh Son H$10 Put (SPKAP.PU) 20000 2.41 (+0.41)         Hayley Atwell (HATWE) 1234 91.06 (+1.41)         Flash Gordon (FLSHG) 99999 10.08 (+5.81)         The Martian (MARTN) 1108 100.44 (+0.12)         American Sniper $300M Blockbuste (AMSNP.BW) 20000 5.00 (0.00)         Project Almanac - Opening Weeken (ALMNC.OW) 7500 14.89 (+0.64)         Flash Gordon (FLSHG) 99998 10.08 (+5.81)         La Belle et La Bete aka Beauty a (LBELB) 5000 0.45 (+0.03)         Two Men in Town (2MTWN) 100000 2.00 (0.00)         Eddie the Eagle (EDEGL) 100000 14.71 (+0.11)         The SpongeBob Movie 2: Sponge Ou (SPBO2) 200 64.84 (+1.52)         American Sniper $300M Blockbuste (AMSNP.BW) 20000 5.00 (0.00)         The Associate (ASOCT) 10000 0.18 (-0.02)         Spooks: The Greater Good (SPOKS) 100000 6.98 (+1.15)         Indiana Jones 5 (INDI5) 15000 52.89 (+2.01)         Fantastic Four (FANT4) 1 113.27 (-1.32)         Two Men in Town (2MTWN) 100000 2.00 (0.00)         Fifty Shades of Grey (50SHD) 250 134.81 (-1.61)         Kristy (KRSTY) 5000 0.12 (-0.01)         Indiana Jones 5 (INDI5) 150 52.89 (+2.01)         Black Sea (BLKSE) 20000 5.45 (-0.24)         It (IT1) 100000 35.80 (-0.20)         American Sniper $300M Blockbuste (AMSNP.BW) 20000 5.00 (0.00)         Project Almanac (ALMNC) 500 35.73 (+2.60)         Madame Bovary (BOVRY) 96301 2.33 (+2.22)         American Sniper $300M Blockbuste (AMSNP.BW) 20000 5.00 (0.00)         American Sniper $300M Blockbuste (AMSNP.BW) 20000 5.00 (0.00)         Flash Gordon (FLSHG) 10000 10.08 (+5.81)         Madame Bovary (BOVRY) 100000 2.33 (+2.22)         Harvey Keitel (HKEIT) 20000 45.90 (-0.39)         Queen of Katwe (KATWE) 100000 18.00 (0.00)         Sinister Six (SINST) 100000 43.56 (+0.73)         Luis Guzman (LGUZM) 20000 39.40 (+0.64)         Jupiter Ascending (JUPTR) 20000 52.13 (-4.22)         Fifty Shades of Grey (50SHD) 1500 134.81 (-1.61)         Choose Your Own Adventure (CYOA) 10000 6.96 (-0.10)         Blake Lively (BLIVE) 9283 42.70 (+0.40)         Baby Driver (BDRIV) 50000 6.85 (+0.02)         The Magnificent Seven (MAGN7) 2000 43.43 (+6.81)         Blake Lively (BLIVE) 1000 42.70 (+0.40)         Two Men in Town (2MTWN) 100000 2.00 (0.00)         Queen of Katwe (KATWE) 100000 18.00 (0.00)         The Girl Who Played With Fire (TGRL2) 100000 7.39 (+0.99)         American Sniper $300M Blockbuste (AMSNP.BW) 20000 5.00 (0.00)         The Accountant (ACTNT) 100000 33.35 (-0.05)         Queen of Katwe (KATWE) 10000 18.00 (0.00)         Ant-Man (ANTMN) 1 162.30 (-0.09)         Ricky Stanicky (STNCK) 12000 3.19 (+3.14)         Fifty Shades of Grey (50SHD) 3000 134.81 (-1.61)