ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

View more Blog posts »



By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        3798 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Kill Me Three Times (KM3TM) 99999 1.45 (-0.02)         The Bourne 5 (BORN5) 165 83.67 (+0.70)         Effie Gray (EFFIE) 99999 1.20 (-0.02)         The Chronicles of Narnia: The Si (NARN4) 99998 25.49 (+4.85)         A Walk Among the Tombstones (WKTMB) 43034 46.06 (+1.66)         Two Night Stand (2NSTN) 99999 1.06 (-0.05)         Space Station 76 (SST76) 50000 0.53 (-0.03)         Inferno (NFERN) 9000 72.08 (-0.41)         The Hollars (HOLAR) 100000 9.14 (-0.86)         Big Sky (BIGSK) 100000 10.31 (+2.52)         The Homesman (HOMSM) 100000 7.82 (+0.82)         The Maze Runner (MAZER) 1039 85.65 (+1.55)         Pioneer (PIONR) 99999 0.78 (-0.07)         Bella Thorne (BTHOR) 10000 36.19 (+0.28)         Guardians of the Galaxy 2 (GOTG2) 8000 193.81 (+1.80)         Fast & Furious 7 (FAST7) 3 231.35 (+0.36)         My Old Lady (MOLDY) 99999 0.79 (-0.04)         Home Invasion (HMINV) 100000 9.20 (+1.67)         Tina Fey (TFEY) 800 49.37 (+0.01)         Unbroken (UBRKN) 100000 49.46 (+0.06)         Cars 3 (CARS3) 3000 95.05 (-1.50)         Camp X-Ray (CXRAY) 99999 0.67 (-0.03)         The Scribbler (SCRBL) 100000 0.03 (-0.01)         Beetlejuice 2 (BEET2) 34269 25.75 (+1.64)         Major Matt Mason (MASON) 99901 0.33 (+0.02)         Elle Fanning (EFANN) 600 86.05 (0.00)         The Humbling (HUMBL) 99999 0.56 (-0.01)         Transformers 5 (TFRM5) 500 108.82 (-3.73)         Gypsy (GYPSY) 100000 0.52 (-0.06)         Hayley Atwell (HATWE) 20000 78.26 (+0.37)         Hayley Atwell (HATWE) 20000 78.26 (+0.37)         Gypsy (GYPSY) 1 0.52 (-0.06)         Ellen Burstyn (EBURS) 13500 9.95 (+0.03)         Shailene Woodley (SWOOD) 999 80.38 (+0.21)         Transformers 5 (TFRM5) 50000 108.82 (-3.73)         Transformers 5 (TFRM5) 100000 108.82 (-3.73)         Cobra: The Space Pirate (COBRA) 100000 0.48 (-0.02)         Andy Serkis (ASERK) 20000 112.45 (-1.15)         The Equalizer H$30 Call (EQLIZ.CA) 1 2.46 (+0.46)         Cobra: The Space Pirate (COBRA) 100000 0.48 (-0.02)         The Equalizer - Opening Weekend (EQLIZ.OW) 1 30.65 (+0.65)         Dominic West (DWEST) 20000 18.90 (+0.04)         Ben-Hur (BNHUR) 449 52.81 (-0.08)         Space Station 76 (SST76) 50000 0.53 (-0.03)         Adult Beginners (ADBGN) 100000 6.76 (0.00)         A Walk Among the Tombstones (WKTMB) 100000 46.06 (+1.66)         The Incredibles 2 (NCRD2) 1000 140.87 (-0.09)         Adult Beginners (ADBGN) 100000 6.76 (0.00)         Anna Friel (AFRIE) 20000 18.89 (+0.08)         Zoolander 2 (ZOOL2) 100000 22.57 (+1.28)