ANNOUNCEMENT: Trade TVStocks of the new, mid-season network series.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

View more Blog posts »



By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        4159 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Kojak (KOJAK) 34804 7.84 (-0.03)         Patriots' Day (PATSD) 22764 22.28 (+2.28)         Little Boy (LTBOY) 100000 11.50 (+0.86)         Grimsby (GRMSB) 100000 23.09 (+2.54)         Blade Runner 2 (BLAD2) 32500 35.84 (+0.19)         Paramount Studio Fund (PARAX) 2000 19.94 (+0.12)         The Age of Adaline (ADALN) 100000 31.07 (+0.16)         Science-Fiction Fund (SCIFI) 2000 29.01 (+0.01)         Sex on the Moon (SXMON) 25000 0.19 (+0.02)         Lili Taylor (LTAYL) 20000 43.19 (0.00)         The Weinstein Co. Studio Fund (WEINX) 2000 39.52 (+0.12)         Storks (STORK) 50000 24.72 (-0.84)         Storks (STORK) 50000 24.72 (-0.84)         Kaya Scodelario (KSCOD) 20000 38.31 (+0.08)         Snabba Cash (remake) (SCASH) 25000 0.13 (+0.02)         Dylan O’Brien (DOBRI) 20000 54.69 (+0.13)         Barry Pepper (BPEPP) 20000 64.08 (-0.13)         Guardians of the Galaxy 2 (GOTG2) 8216 240.61 (+0.33)         Disney Studio Fund (DISNX) 2000 34.31 (-0.10)         Woodlawn (WDLWN) 50000 15.10 (-0.02)         Guardians of the Galaxy 2 (GOTG2) 10 240.61 (+0.33)         Ithaca (ITHAC) 100000 5.46 (-0.54)         Thomas Brodie-Sangster (TSANG) 20000 25.67 (+0.08)         Storks (STORK) 100000 24.72 (-0.84)         The Knife (KNIFE) 25000 0.10 (-0.02)         The Academy Awards Fund (AWARD) 1000 48.60 (+0.18)         As Seen on TV Fund: Season 5 (SEETV) 1000 26.86 (-0.16)         Unfriended (CYBRN) 50000 40.62 (+1.01)         Unfriended (CYBRN) 50000 40.62 (+1.01)         David Oyelowo (DOYEL) 20000 82.98 (-0.40)         Unfriended (CYBRN) 50000 40.62 (+1.01)         Ben Affleck (BAFFL) 20000 73.57 (+0.26)         Kate Mara (KMARA) 20000 11.88 (+0.04)         Freezing People is Easy (FREZP) 100000 0.03 (+0.02)         Unfriended (CYBRN) 50000 40.62 (+1.01)         Tom Cruise (TCRUI) 378 99.99 (+0.20)         Frenemy of the State (FRENM) 100000 0.09 (+0.02)         Paul Blart: Mall Cop 2 (MALC2) 30000 63.27 (+0.35)         The Academy Awards Fund (AWARD) 1427 48.60 (+0.18)         Fifty Shades Darker (50SH2) 20 80.92 (+0.45)         Fantastic Four (FANT4) 20000 122.95 (-0.09)         Foundation (FNDTN) 100000 0.03 (+0.02)         Four Kings (4KING) 100000 0.03 (+0.02)         Gnomeo & Juliet: Sherlock Gnomes (GNOM2) 30408 14.76 (-0.82)         Frankie Machine (FMACH) 100000 0.08 (+0.01)         Sherlock Holmes 3 (HOLM3) 2000 20.26 (-0.33)         Tobey Maguire (TMAGU) 20000 68.97 (-0.13)         Frank or Francis (FRANK) 100000 0.06 (+0.01)         Frank Miller's Ronin (FMRON) 100000 0.03 (0.00)         Unfriended (CYBRN) 25000 40.62 (+1.01)