SPIN FACTOR® - The HSX Blog



Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        4871 views


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Katrina Bowden (KBOWD) 20000 17.87 (+1.61)         Glen Powell (GPOWE) 20000 45.00 (0.00)         Avengers 4 (AVNG4) 156 393.92 (+1.55)         Ruby Rose (RROSE) 20000 40.66 (-0.14)         The Writer-Director Fund (SCRPT) 10000 61.94 (+0.02)         Assassin's Creed - Opening Weeke (ASCRD.OW) 100000 15.00 (0.00)         La La Land (LALAL) 16625 44.55 (-1.35)         Assassin's Creed H$15 Call (ASCRD.CA) 20000 2.00 (0.00)         Assassin's Creed H$15 Call (ASCRD.CA) 20000 2.00 (0.00)         Assassin's Creed H$15 Put (ASCRD.PU) 20000 2.00 (0.00)         Rogue One: A Star Wars Story (SW16) 47985 440.68 (-1.25)         Passengers - Opening Weekend (PSSNG.OW) 100000 35.00 (0.00)         Brad Pitt (BPITT) 20000 48.43 (+0.13)         Barbie (BARBI) 100000 32.49 (+3.40)         The Great Wall (GRTWL) 50000 56.69 (+0.07)         Vera Farmiga (VFARM) 20000 69.14 (0.00)         Spy 2 (SPY2) 99999 40.97 (+0.03)         The Family Business Fund IV (GENES) 10000 57.22 (+0.37)         Passengers H$35 Call (PSSNG.CA) 20000 2.00 (0.00)         Star Wars: Episode IX (STAR9) 40059 528.06 (+1.72)         Top Gun 2 (TOPG2) 10000 15.56 (+4.60)         Passengers H$35 Put (PSSNG.PU) 20000 2.00 (0.00)         Voyage of Time: The IMAX Experie (VYGTM) 100000 1.08 (+0.85)         Virginia Madsen (VMADS) 20000 18.33 (-0.08)         Sing - Opening Weekend (SING.OW) 100000 40.00 (0.00)         Sing H$40 Call (SING.CA) 20000 2.00 (0.00)         Barbie (BARBI) 3000 32.49 (+3.40)         Romany Malco (RMALC) 20000 38.48 (-0.68)         Sing H$40 Put (SING.PU) 20000 2.00 (0.00)         Star Wars: Episode VIII (STAR8) 100000 603.42 (-0.44)         The Comedy Fund (FUNNY) 10000 56.83 (+0.80)         Jeremy Renner (JRENN) 20000 154.10 (+1.97)         Moana (MOANA) 100000 156.33 (-0.85)         Why Him? - Opening Weekend (WHYHM.OW) 100000 10.00 (0.00)         Shirley MacLaine (SMACL) 20000 44.19 (+0.63)         Ron Howard (RHOWA) 20000 17.95 (-0.09)         Why Him? H$10 Call (WHYHM.CA) 20000 2.00 (0.00)         Ron Howard (RHOWA) 20000 17.95 (-0.09)         Why Him? H$10 Put (WHYHM.PU) 20000 2.00 (0.00)         Romany Malco (RMALC) 20000 38.48 (-0.68)         Why Him? H$10 Put (WHYHM.PU) 20000 2.00 (0.00)         Glen Powell (GPOWE) 20000 45.00 (0.00)         Sing - Opening Weekend (SING.OW) 100000 40.00 (0.00)         Sing H$40 Call (SING.CA) 20000 2.00 (0.00)         Naomi Watts (NWATT) 20000 16.48 (-16.08)         Gabrielle Union (GUNIO) 20000 47.21 (+0.09)         Passengers - Opening Weekend (PSSNG.OW) 100000 35.00 (0.00)         Sing (SING) 100000 136.57 (+1.71)         Sing H$40 Call (SING.CA) 20000 2.00 (0.00)         Passengers H$35 Call (PSSNG.CA) 20000 2.00 (0.00)