SPIN FACTOR® - The HSX Blog



Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        5001 views


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Where'd You Go, Bernadette? (WDYGB) 100000 14.77 (-1.10)         Venom (VENM1) 100000 49.30 (-1.77)         Kung Fu Yoga (KFYOG) 100000 0.59 (-0.05)         Kung Fu Yoga (KFYOG) 100000 0.59 (-0.05)         Hot Summer Nights (HOTSN) 100000 2.75 (-0.56)         I, Tonya (TONYA) 15000 13.40 (+1.32)         Assassination Nation (ASNAT) 100000 8.56 (-0.63)         Angry Birds 2 (ANGR2) 100000 29.72 (-0.47)         Fellini Black & White (FELNI) 59 0.05 (0.00)         I, Tonya (TONYA) 50000 13.40 (+1.32)         Hot Summer Nights (HOTSN) 100000 2.75 (-0.56)         All Saints (ALSNT) 100000 12.12 (-0.83)         3 Idiotas (3IDIO) 100000 2.98 (-0.10)         Hot Summer Nights (HOTSN) 100000 2.75 (-0.56)         Han Solo: A Star Wars Story (SWAR2) 100 400.88 (+0.75)         Gugu Mbatha-Raw (GMBAT) 20000 46.66 (+0.06)         John Goodman (JGOOD) 20000 46.11 (0.00)         No Blood, No Guts, No Glory (NOBNG) 1000 0.13 (+0.02)         Overdrive (OVDRV) 1000 0.11 (+0.01)         Brooklyn Decker (BDECK) 20000 44.89 (0.00)         Extinction (EXTNC) 50000 31.53 (+0.43)         Molly's Game (MOLYG) 50000 24.24 (+1.91)         The Lost City of Z (LOCTZ) 100000 3.43 (+0.04)         Brooklyn Decker (BDECK) 20000 44.89 (0.00)         Justice League (JLEAG) 696 333.02 (0.00)         The Post (TPOST) 50000 52.27 (+2.23)         The Old Man and the Gun (OMATG) 100000 14.25 (-0.84)         Brad Pitt (BPITT) 20000 42.65 (-0.13)         The Old Man and the Gun (OMATG) 100000 14.25 (-0.84)         Barbie (BARBI) 100000 24.37 (+0.87)         Barbie (BARBI) 100000 24.37 (+0.87)         Bad Dads (BDADS) 100000 21.14 (-0.06)         Mr. Pig (MRPIG) 1000 0.07 (-0.01)         Hot Summer Nights (HOTSN) 100000 2.75 (-0.56)         The Post (TPOST) 180 52.27 (+2.23)         Where'd You Go, Bernadette? (WDYGB) 100000 14.77 (-1.10)         Samson (SAMSN) 100000 8.87 (-0.36)         Where'd You Go, Bernadette? (WDYGB) 100000 14.77 (-1.10)         Venom (VENM1) 100000 49.30 (-1.77)         Entebbe (ENTEB) 100000 11.04 (+0.74)         Robotech (RTECH) 100000 17.87 (-0.10)         Where'd You Go, Bernadette? (WDYGB) 1000 14.77 (-1.10)         Midnight Sun (MDSUN) 5000 0.02 (0.00)         The Old Man and the Gun (OMATG) 100000 14.25 (-0.84)         Venom (VENM1) 100000 49.30 (-1.77)         Let it Snow (LSNOW) 100000 8.39 (+0.07)         Venom (VENM1) 100000 49.30 (-1.77)         Apostle (APOST) 100000 9.01 (+0.97)         Hot Summer Nights (HOTSN) 100000 2.75 (-0.56)         Apostle (APOST) 100000 9.01 (+0.97)