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Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        4625 views


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Hector Elizondo (HELIZ) 19999 50.21 (+0.77)         Jennifer Aniston (JANIS) 20000 17.61 (-4.61)         Hector Elizondo (HELIZ) 19999 50.21 (+0.77)         Loving (LOVIN) 2021 2.72 (-0.06)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         Jennifer Aniston (JANIS) 20000 17.61 (-4.61)         X-Men: Apocalypse (XMEN6) 27239 192.11 (+8.39)         Christian Bale (CBALE) 20000 59.45 (-3.09)         Garry Marshall (GAMAR) 20000 56.47 (+0.33)         Garry Marshall (GAMAR) 19999 56.47 (+0.33)         Garry Marshall (GAMAR) 20000 56.47 (+0.33)         Warcraft (WARCF) 11 62.82 (-2.25)         The Weinstein Co. Studio Fund (WEINX) 10000 18.31 (+1.07)         The Nice Guys (NICEG) 2 28.37 (-0.35)         Imogen Poots (IPOOT) 20000 0.21 (-1.29)         Green Room (GRNRM) 21 3.17 (-0.15)         Imogen Poots (IPOOT) 20000 0.21 (-1.29)         Jason Mitchell (JMITC) 20000 60.34 (-1.28)         The Magnificent Seven (MAGN7) 84577 98.78 (-0.92)         Christian Bale (CBALE) 20000 59.45 (-3.09)         Captain America: Civil War (CAPA3) 2 404.36 (-2.92)         Alice Through the Looking Glass (ALCN2) 100000 131.84 (+1.48)         Cate Blanchett (CBLAN) 20000 93.52 (-3.71)         Cate Blanchett (CBLAN) 19999 93.52 (-3.71)         Sebastian Stan (SSTAN) 20000 131.58 (+2.52)         Sherlock Holmes 3 (HOLM3) 100000 31.22 (-0.42)         Alice Through the Looking Glass (ALCN2) 100000 131.84 (+1.48)         Christian Bale (CBALE) 19999 59.45 (-3.09)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         X-Men: Apocalypse (XMEN6) 100000 192.11 (+8.39)         Christian Bale (CBALE) 20000 59.45 (-3.09)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         Substitute Teacher (SUBST) 41000 13.62 (-0.30)         X-Men: Apocalypse (XMEN6) 100000 192.11 (+8.39)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         Warcraft (WARCF) 100000 62.82 (-2.25)         Halloween Returns (HALW3) 100000 13.92 (+11.66)         Ben Kingsley (BKING) 20000 55.28 (-9.38)         Halloween Returns (HALW3) 100000 13.92 (+11.66)         Paul Rudd (PRUDD) 20000 108.49 (+1.15)         Ben Kingsley (BKING) 20000 55.28 (-9.38)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         Rock that Body aka Move that Bod (THBDY) 100000 23.35 (-1.65)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         Britt Robertson (BROBE) 20000 38.95 (+1.08)         Inhumans (INHUM) 100000 29.32 (+0.15)         Antonio Banderas (ABAND) 20000 44.59 (+0.66)         Jason Mitchell (JMITC) 20000 60.34 (-1.28)         Rock that Body aka Move that Bod (THBDY) 100000 23.35 (-1.65)         Jon Lovitz (JLOVI) 20000 36.20 (-0.25)