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Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        3851 views


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    Men, Women & Children (MWCHL) 100000 6.15 (+0.46)         Underworld: Next Generation (UNDW5) 32631 28.98 (-0.20)         Mamma Mia 2 (MAMI2) 99999 1.01 (+0.95)         Robert Duvall (RDUVA) 150 30.59 (+0.16)         The Purge 3 (PURG3) 3506 35.40 (-4.60)         Midnight Special (MNSPL) 10000 16.81 (+0.02)         Gone Girl (GONEG) 7000 119.68 (-0.40)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Nightcrawler (NTCRW) 1100 27.56 (+0.24)         The Mummy (MUMY4) 9996 39.70 (-0.22)         Billy Bob Thornton (BBTHO) 150 35.19 (0.00)         The Mummy (MUMY4) 19999 39.70 (-0.22)         The Dressmaker (DRSMK) 100000 8.31 (+1.54)         Mamma Mia 2 (MAMI2) 100000 1.01 (+0.95)         Mamma Mia 2 (MAMI2) 90000 1.01 (+0.95)         Suicide Squad (SUICD) 99999 109.85 (+1.75)         Jason Statham (JSTAT) 10000 36.85 (+0.28)         Uptown Saturday Night (USATN) 99999 12.43 (+1.13)         The Conjuring 2 (CNJU2) 100000 43.99 (+0.68)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         The Big Short (BIGSH) 100000 24.07 (-1.41)         The Italian Job 2 aka The Brazil (ITJO2) 64001 7.88 (+2.43)         Kahlil Gibran’s The Prophet (KGSTP) 100000 5.00 (0.00)         The Chronicles of Narnia: The Si (NARN4) 99999 27.78 (+2.01)         Bad Santa 2 (BSNT2) 99993 2.85 (+1.40)         The Italian Job 2 aka The Brazil (ITJO2) 99999 7.88 (+2.43)         The Dressmaker (DRSMK) 100000 8.31 (+1.54)         Underworld: Next Generation (UNDW5) 39623 28.98 (-0.20)         The Chronicles of Narnia: The Si (NARN4) 100000 27.78 (+2.01)         The Dressmaker (DRSMK) 100000 8.31 (+1.54)         The Judge (JUDGE) 500 37.71 (+0.47)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Suicide Squad (SUICD) 1 109.85 (+1.75)         Our Brand is Crisis (OBCRS) 1 26.26 (-0.67)         Quvenzhane Wallis (QWALL) 20000 25.00 (0.00)         Guardians of the Galaxy 2 (GOTG2) 3693 209.20 (+0.90)         Bad Santa 2 (BSNT2) 100000 2.85 (+1.40)         Our Brand is Crisis (OBCRS) 30000 26.26 (-0.67)         I Am Wrath (IMWRA) 100000 0.45 (-0.01)         Uptown Saturday Night (USATN) 1 12.43 (+1.13)         The Purge 3 (PURG3) 99999 35.40 (-4.60)         The Big Short (BIGSH) 10000 24.07 (-1.41)         Kahlil Gibran’s The Prophet (KGSTP) 100000 5.00 (0.00)         Underworld: Next Generation (UNDW5) 39524 28.98 (-0.20)         Zac Efron (ZEFRO) 250 30.78 (+0.24)         Young Hollywood Fund (YOUNG) 10000 20.00 (0.00)         Mortdecai (MRTDC) 100000 44.44 (-0.17)         The Purge 3 (PURG3) 100000 35.40 (-4.60)         Colonia (CLNIA) 99000 7.18 (+2.65)         The Italian Job 2 aka The Brazil (ITJO2) 100000 7.88 (+2.43)