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Whisper Numbers: Three new films challenge Battle Los Angeles.



A week after the male-targeted, sci-fi actioner Battle: Los Angeles [BATLA] dominated the box office, three new male-driven vehicles enter the marketplace looking to knock off the champ. While Battle: Los Angeles missed with critics, word of mouth has been much more favorable. However, big effects-laden films are often frontloaded.  Battle: Los Angeles looks to tumble about 55% to $16 million, which could still be enough to hold off the newcomers and repeat at number one.

With students out on spring break, the animated film Rango [RANGO] should hold better than 60% to $14 million and contend for second place.

The PG-13 rated thriller Limitless [LMTLS] will test the starpower of new leading man Bradley Cooper [BCOOP]. Relativity has poured on the marketing dollars which included an ad during the Super Bowl. The premise about a wonder drug that unlocks brain power should intrigue a broad audience. Opening in 2756 theaters, Limitless could tap into $14 million.

Seth Rogen [SROGE] voices an alien who escapes Area 51 in the R-rated comedy Paul [PAUL]. While Simon Pegg [SPEGG] has starred in a couple of mega franchises since his last team-up with Nick Frost [NFROS] in 2007’s Hot Fuzz, their popularity may still be limited to the Comic-Con fanboy community featured in the film.  Paul could land $13 million from 2801 locations.

Matthew McConaughey [MMCCO] toplines the thriller The Lincoln Lawyer [LNLAW]. A strong supporting cast has been assembled for the R-rated film targeted at adult moviegoers, rather than the typical female crowd that flock to his romantic comedies. Lionsgate tried to goose advance sales with a last minute deal with Groupon.  Debuting in 2707 theaters, The Lincoln Lawyer could bill about $12 million.

Without any new competition for female moviegoers, Red Riding Hood [GWRRH] could bag $8 million in its second weekend.

That’s the whisper from the trading floor.



Tag(s): BATLA, RANGO, LMTLS, BCOOP, SROGE, PAUL, SPEGG, NFROS, MMCCO, LNLAW, GWRRH

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By Box Office Whisperer on Thursday, March 17, 2011 @ 04:17 PM        3692 views


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    Adam Jones aka Chef (ADAMJ) 100000 8.79 (+1.10)         Cut Bank (CUTBN) 100000 0.98 (+0.01)         Burying the Ex (BURYX) 100000 5.88 (+0.88)         Guardians of the Galaxy - Openin (GOTGX.OW) 100000 68.48 (+3.48)         She's Funny That Way (SFTWY) 100000 3.51 (+0.88)         The Wild Bunch (WILDB) 100000 0.41 (+0.01)         The November Man (NOVMN) 80000 21.85 (+0.92)         Guardians of the Galaxy H$65 Put (GOTGX.PU) 20000 2.17 (+0.17)         Guardians of the Galaxy H$65 Cal (GOTGX.CA) 20000 2.56 (+0.56)         Arrested Development (ARESD) 100000 0.59 (0.00)         Lucy - Opening Weekend (LUCY.OW) 1000 33.50 (+1.51)         Guardians of the Galaxy - Openin (GOTGX.OW) 1000 68.48 (+3.48)         Dawn of the Planet of the Apes $ (APES2.BW) 20000 5.00 (0.00)         The Hundred-Foot Journey (THFTJ) 1000 23.88 (-0.35)         Teenage Mutant Ninja Turtles (TMNT1) 100000 89.36 (-1.15)         Not Without Hope (NWOHP) 100000 20.00 (0.00)         Alice Eve (AEVE) 300 83.49 (+1.78)         The Letters (LETRS) 1000 6.00 (0.00)         Paradise Lost (PRDSL) 100000 3.33 (-0.62)         Untitled Cold War Thriller (CLDWR) 50000 59.14 (-0.20)         The Letters (LETRS) 100000 6.00 (0.00)         Not Without Hope (NWOHP) 1000 20.00 (0.00)         Woody Allen Summer Project 2014 (WASP4) 20000 10.08 (+0.54)         The BFG (TBFG) 50000 66.46 (-0.50)         A Most Wanted Man (AMWM) 100000 3.33 (+1.80)         Money Monster (MONYM) 2000 19.51 (-0.10)         Guardians of the Galaxy - Openin (GOTGX.OW) 100000 68.48 (+3.48)         A Most Wanted Man (AMWM) 100000 3.33 (+1.80)         Lucy H$25 Put (LUCY.PU) 20000 0.84 (-0.14)         Lucy H$25 Call (LUCY.CA) 20000 5.41 (+0.35)         Whiplash (WHPLS) 100000 6.75 (+4.02)         Lucy - Opening Weekend (LUCY.OW) 100000 33.50 (+1.51)         Guardians of the Galaxy H$65 Put (GOTGX.PU) 500 2.17 (+0.17)         Whiplash (WHPLS) 100000 6.75 (+4.02)         The Amazing Spider-Man 3 (SPID6) 100000 123.46 (+4.31)         The Amazing Spider-Man 3 (SPID6) 100000 123.46 (+4.31)         Lucy - Opening Weekend (LUCY.OW) 1000 33.50 (+1.51)         Guardians of the Galaxy (GOTGX) 55000 184.71 (+2.27)         Stage Fright (STGFR) 100000 0.04 (-0.01)         Stage Fright (STGFR) 100000 0.04 (-0.01)         Alexander Ludwig (ALUDW) 100 107.62 (-0.29)         Ghost Recon (GRCON) 1000 36.17 (+0.39)         99 Homes (99HOM) 100000 2.52 (+0.49)         The Walk (RECLD) 24000 48.40 (-0.66)         A Master Builder (AMBLD) 50000 1.41 (-0.08)         She's Funny That Way (SFTWY) 100000 3.51 (+0.88)         All Summer Long - A Beach Boys M (BECHB) 20000 4.56 (-0.08)         The Walk (RECLD) 22000 48.40 (-0.66)         The Sound and the Fury (TSATF) 100000 3.21 (+1.29)         Hologram for the King (HGFTK) 100000 10.23 (+0.01)