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Whisper Numbers: Horrible Bosses and Zookeeper fight for seconds.



Two new comedies enter the box office fray this weekend but neither will be strong enough to unseat Transformers: Dark of the Moon [TFRM3] from the top spot. Even though the 3D sequel has been generating strong word of mouth, record opening weekends usually lead to a significant drop-off.   Transformers: Dark of the Moon may phase out around 55% to $45 million, a still stellar second weekend.

Horrible Bosses [HRBOS] looks to keep the streak of R-rated comedy hits going this summer. The ensemble cast features Jason Bateman [JBATE], Jason Sudeikis [JSUDE] and Charlie Day [CDAY] as three hapless buddies who want to kill their employers played by Kevin Spacey [KSPAC], Jennifer Aniston [JANIS] and Colin Farrell [CFARR]. While each star on its own is not a box office draw, their combined star wattage should attract adult moviegoers of both genders. The story concept is relatable and easy to market. Opening in 3040 theaters, Horrible Bosses could squeeze out about $27 million.

Kevin James [KJAME] toplines the PG-rated comedy Zookeeper [ZOOKP]. Sony picked up the film which was originally set for release last year by MGM. The long stay may have cool off James’ heat from 2009’s Paul Blart: Mall Cop, which opened to $31.8 million. Adults already saw James play a similar man getting dating advice in Hitch, so the only difference in Zookeeper are the talking animals, which appeal primarily to young children. Competition for the family crowd should be minimal as Cars 2 [CARS2] and Mr. Popper’s Penguins [POPNG] are fading. Displaying in 3482 theaters, Zookeeper could rein in around $22 million.

Cars 2 is not holding as well as previous Pixar films. Fast running out of gas, the sequel may decline to $14 million for its third weekend.

Only senior citizens are showing interest in Larry Crowne [LCROW]. The comedy looks to drop 45% in its second frame to about $7 million.

That’s the whisper from the trading floor.



Tag(s): TFRM3, HRBOS, JBATE, JSUDE, CDAY, KSPAC, JANIS, CFARR, KJAME, ZOOKP, CARS2, POPNG, LCROW

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By Box Office Whisperer on Thursday, July 7, 2011 @ 03:32 PM        3932 views


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    Imelda Staunton (ISTAU) 1 83.82 (-0.20)         The LEGO Movie 2 (LEGO2) 60000 134.85 (-0.27)         How to Train Your Dragon 3 (HTYD3) 9999 97.22 (+1.83)         The BFG (TBFG) 23494 56.49 (+0.03)         The Taliban Shuffle (TSHUF) 50000 24.82 (+1.82)         Colin Firth (CFIRT) 20000 24.32 (-0.08)         The Taliban Shuffle (TSHUF) 50000 24.82 (+1.82)         Laura Dern (LDERN) 20000 53.31 (-0.40)         The Taliban Shuffle (TSHUF) 50000 24.82 (+1.82)         Halle Berry (HBERR) 20000 61.25 (+0.26)         Owen Wilson (OWILS) 20000 50.28 (-0.26)         The Judge (JUDGE) 13342 37.63 (+0.46)         Ouija (OUIJA) 40000 44.86 (+1.18)         Halle Berry (HBERR) 19999 61.25 (+0.26)         Ian McShane (IMCSH) 20000 83.65 (0.00)         American Rust (AMRUS) 60000 0.04 (-0.01)         American Rust (AMRUS) 40000 0.04 (-0.01)         Sean Astin (SASTI) 20000 21.03 (-0.24)         Imelda Staunton (ISTAU) 20000 83.82 (-0.20)         Jennifer Jason Leigh (JJLEI) 20000 2.95 (+0.04)         Dakota Fanning (DFANN) 20000 131.19 (-0.28)         Jeremy Renner (JRENN) 20000 103.96 (-0.28)         Angry Birds (ANGRB) 23559 43.65 (+3.30)         Genesis Rodriguez (GRODR) 20000 47.95 (+0.15)         Black Panther (BPNTH) 8149 71.08 (+0.33)         Leatherface (LTHFC) 2 28.17 (+3.17)         James Cromwell (JCROM) 20000 17.64 (+0.15)         Ted 2 (TED2) 6000 126.92 (+0.39)         Gabriel Iglesias (GIGLE) 500 52.55 (-0.27)         Matt Damon (MDAMO) 20000 66.22 (+0.28)         The Taliban Shuffle (TSHUF) 100000 24.82 (+1.82)         Patient Zero (PZERO) 100000 26.96 (+4.14)         Afrosamurai (AFROS) 60000 0.08 (+0.01)         The Taliban Shuffle (TSHUF) 100000 24.82 (+1.82)         Afrosamurai (AFROS) 40000 0.08 (+0.01)         Jason Sudeikis (JSUDE) 20000 64.46 (0.00)         Elizabeth Banks (EBANK) 20000 129.80 (+0.85)         Before I Go To Sleep (BIGTS) 100000 5.91 (-2.22)         T.J. Miller (TJMIL) 20000 100.59 (+0.01)         Now You See Me 2 (NYSM2) 1950 41.25 (-0.19)         Casey Affleck (CAFFL) 20000 37.58 (+0.09)         Bella Thorne (BTHOR) 20000 32.42 (+0.08)         Francis Lawrence (FLAWR) 20000 153.14 (+0.28)         Before I Go To Sleep (BIGTS) 100000 5.91 (-2.22)         Ellen Burstyn (EBURS) 20000 14.41 (+0.02)         The Bringing (TBRNG) 100000 18.78 (-1.22)         $40,000 Man (40MAN) 60000 0.04 (-0.01)         Our Brand is Crisis (OBCRS) 100000 32.04 (-1.86)         Charlie Day (CDAY) 20000 134.83 (+0.28)         Doug Liman (DLIMA) 19999 83.81 (+0.19)