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Whisper Numbers: Horrible Bosses and Zookeeper fight for seconds.



Two new comedies enter the box office fray this weekend but neither will be strong enough to unseat Transformers: Dark of the Moon [TFRM3] from the top spot. Even though the 3D sequel has been generating strong word of mouth, record opening weekends usually lead to a significant drop-off.   Transformers: Dark of the Moon may phase out around 55% to $45 million, a still stellar second weekend.

Horrible Bosses [HRBOS] looks to keep the streak of R-rated comedy hits going this summer. The ensemble cast features Jason Bateman [JBATE], Jason Sudeikis [JSUDE] and Charlie Day [CDAY] as three hapless buddies who want to kill their employers played by Kevin Spacey [KSPAC], Jennifer Aniston [JANIS] and Colin Farrell [CFARR]. While each star on its own is not a box office draw, their combined star wattage should attract adult moviegoers of both genders. The story concept is relatable and easy to market. Opening in 3040 theaters, Horrible Bosses could squeeze out about $27 million.

Kevin James [KJAME] toplines the PG-rated comedy Zookeeper [ZOOKP]. Sony picked up the film which was originally set for release last year by MGM. The long stay may have cool off James’ heat from 2009’s Paul Blart: Mall Cop, which opened to $31.8 million. Adults already saw James play a similar man getting dating advice in Hitch, so the only difference in Zookeeper are the talking animals, which appeal primarily to young children. Competition for the family crowd should be minimal as Cars 2 [CARS2] and Mr. Popper’s Penguins [POPNG] are fading. Displaying in 3482 theaters, Zookeeper could rein in around $22 million.

Cars 2 is not holding as well as previous Pixar films. Fast running out of gas, the sequel may decline to $14 million for its third weekend.

Only senior citizens are showing interest in Larry Crowne [LCROW]. The comedy looks to drop 45% in its second frame to about $7 million.

That’s the whisper from the trading floor.



Tag(s): TFRM3, HRBOS, JBATE, JSUDE, CDAY, KSPAC, JANIS, CFARR, KJAME, ZOOKP, CARS2, POPNG, LCROW

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By Box Office Whisperer on Thursday, July 7, 2011 @ 03:32 PM        3975 views


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Independence Day 2 (IDAY2) 31890 98.67 (+9.36)         Penguins of Madagascar (PMADG) 100000 99.28 (-1.84)         Horrible Bosses 2 (HBOS2) 5000 75.68 (-4.15)         Independence Day 2 (IDAY2) 100000 98.67 (+9.36)         Paddington (PADTN) 1 39.36 (-0.28)         Manson Girls (MANSG) 100000 1.45 (+1.39)         Sandman (SANDM) 100000 41.90 (+2.74)         Sandman (SANDM) 100000 41.90 (+2.74)         Jurassic World (JURA4) 50000 182.49 (+2.94)         The Incredibles 2 (NCRD2) 99998 88.10 (+0.42)         Manson Girls (MANSG) 25000 1.45 (+1.39)         Night at the Museum: Secret of t (NMUS3) 99998 116.58 (-0.88)         Dark Universe aka Justice League (DARKU) 50000 41.07 (+5.35)         Avatar 3 (AVAT3) 100000 240.93 (+3.52)         Avatar 2 (AVAT2) 100000 295.02 (+5.78)         Penguins of Madagascar (PMADG) 5000 99.28 (-1.84)         Sherlock Holmes 3 (HOLM3) 50000 33.39 (+8.43)         Sherlock Holmes 3 (HOLM3) 10000 33.39 (+8.43)         Paranormal Activity: The Ghost D (PNAC5) 10000 23.77 (+0.74)         Independence Day 2 (IDAY2) 100000 98.67 (+9.36)         Independence Day 2 (IDAY2) 100000 98.67 (+9.36)         Independence Day 2 (IDAY2) 100000 98.67 (+9.36)         Mr. Turner (TURNR) 50000 0.90 (+0.06)         Penguins of Madagascar (PMADG) 100000 99.28 (-1.84)         Independence Day 2 (IDAY2) 25000 98.67 (+9.36)         The Hunger Games: Mockingjay Par (HGAM4) 500 320.19 (-0.16)         The Hunger Games: Mockingjay Par (HGAM3) 1 310.47 (-2.20)         Justice League Part One (JLEAG) 200 230.82 (+2.45)         FOX: Red Band Society (RBSOCT) 20000 13.36 (-0.53)         Horrible Bosses 2 (HBOS2) 74314 75.68 (-4.15)         Star Trek 3 (TREK3) 300 135.41 (-1.52)         Penguins of Madagascar (PMADG) 100000 99.28 (-1.84)         Dark Universe aka Justice League (DARKU) 100000 41.07 (+5.35)         Dark Universe aka Justice League (DARKU) 30000 41.07 (+5.35)         Paranormal Activity: The Ghost D (PNAC5) 50000 23.77 (+0.74)         Paranormal Activity: The Ghost D (PNAC5) 50000 23.77 (+0.74)         Paranormal Activity: The Ghost D (PNAC5) 50000 23.77 (+0.74)         FOX: Red Band Society (RBSOCT) 20000 13.36 (-0.53)         Paranormal Activity: The Ghost D (PNAC5) 50000 23.77 (+0.74)         The Sequel Fund (SQUEL) 10000 20.08 (+0.08)         Manson Girls (MANSG) 50000 1.45 (+1.39)         The Golden Years Fund (AARP) 400 30.00 (+0.30)         Manson Girls (MANSG) 50000 1.45 (+1.39)         Manson Girls (MANSG) 50000 1.45 (+1.39)         Manson Girls (MANSG) 50000 1.45 (+1.39)         Ride Along 2 (RDLO2) 34000 40.33 (-0.46)         Avatar 3 (AVAT3) 1 240.93 (+3.52)         Match (MTCH) 99999 1.69 (-0.31)         The Dressmaker (DRSMK) 2 6.42 (-0.10)         LEGO Batman (LBATM) 100 86.36 (+0.63)