SPIN FACTOR® - The HSX Blog



Whisper Numbers: Horrible Bosses and Zookeeper fight for seconds.



Two new comedies enter the box office fray this weekend but neither will be strong enough to unseat Transformers: Dark of the Moon [TFRM3] from the top spot. Even though the 3D sequel has been generating strong word of mouth, record opening weekends usually lead to a significant drop-off.   Transformers: Dark of the Moon may phase out around 55% to $45 million, a still stellar second weekend.

Horrible Bosses [HRBOS] looks to keep the streak of R-rated comedy hits going this summer. The ensemble cast features Jason Bateman [JBATE], Jason Sudeikis [JSUDE] and Charlie Day [CDAY] as three hapless buddies who want to kill their employers played by Kevin Spacey [KSPAC], Jennifer Aniston [JANIS] and Colin Farrell [CFARR]. While each star on its own is not a box office draw, their combined star wattage should attract adult moviegoers of both genders. The story concept is relatable and easy to market. Opening in 3040 theaters, Horrible Bosses could squeeze out about $27 million.

Kevin James [KJAME] toplines the PG-rated comedy Zookeeper [ZOOKP]. Sony picked up the film which was originally set for release last year by MGM. The long stay may have cool off James’ heat from 2009’s Paul Blart: Mall Cop, which opened to $31.8 million. Adults already saw James play a similar man getting dating advice in Hitch, so the only difference in Zookeeper are the talking animals, which appeal primarily to young children. Competition for the family crowd should be minimal as Cars 2 [CARS2] and Mr. Popper’s Penguins [POPNG] are fading. Displaying in 3482 theaters, Zookeeper could rein in around $22 million.

Cars 2 is not holding as well as previous Pixar films. Fast running out of gas, the sequel may decline to $14 million for its third weekend.

Only senior citizens are showing interest in Larry Crowne [LCROW]. The comedy looks to drop 45% in its second frame to about $7 million.

That’s the whisper from the trading floor.



Tag(s): TFRM3, HRBOS, JBATE, JSUDE, CDAY, KSPAC, JANIS, CFARR, KJAME, ZOOKP, CARS2, POPNG, LCROW

View more Blog posts »



By Box Office Whisperer on Thursday, July 7, 2011 @ 03:32 PM        5035 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

Stargate (SGATE) 18000 49.00 (+8.50)         Dark Universe aka Justice League (DARKU) 2500 11.78 (-0.05)         The Wild Life (CRUSO) 100000 28.17 (+3.02)         Wolverine 3 (WOLV3) 1 124.23 (+1.09)         Mad Max: The Wasteland (MMAX5) 49999 49.30 (-0.42)         Joshy (JOSHY) 100000 1.46 (+0.19)         The Kidnapping of Edgardo Mortar (TKOEM) 100000 30.00 (0.00)         Independence Day: Resurgence (IDAY2) 500 105.04 (-7.28)         It’s What I Do (IWIDO) 49349 25.72 (-0.04)         Rebel in the Rye (RBLRY) 100 7.30 (-0.09)         Untitled Galifianakis/Hader/Roge (UGHRC) 37436 56.75 (+0.11)         Untitled Darren Aronofsky (UDARO) 251 23.33 (-0.30)         Avengers: Infinity War Part II (AVNG4) 23 369.01 (+1.70)         Annabelle 2 (ANAB2) 5000 36.51 (-0.06)         Animated Spider-Man movie aka Th (ASPDR) 3000 49.27 (-0.79)         The Secret Life of Pets (PETS) 500 186.15 (-0.47)         Thoroughbred (THORO) 1000 4.21 (-0.14)         Free State of Jones (FSJON) 100000 19.03 (-1.95)         Warcraft (WARCF) 2550 45.72 (-0.76)         Minecraft (MINEC) 100000 35.56 (+10.24)         Intelligent Life (INTLF) 299 22.18 (-0.52)         The Batman (TBATM) 100000 207.17 (+0.55)         Independence Day: Resurgence (IDAY2) 100 105.04 (-7.28)         Dungeons & Dragons (DNDGN) 100000 33.26 (+1.90)         The Kidnapping of Edgardo Mortar (TKOEM) 100000 30.00 (0.00)         Film Stars Don't Die in Liverpoo (FSDDL) 100000 5.80 (+1.12)         Independence Day: Resurgence (IDAY2) 100 105.04 (-7.28)         In Order of Disappearance (IODSP) 100000 2.00 (0.00)         Death Wish (DWISH) 100000 13.48 (+1.58)         The Kidnapping of Edgardo Mortar (TKOEM) 100000 30.00 (0.00)         50 Cent Curtis Jackson (50CEN) 4000 39.63 (-0.04)         White Girl (WHITG) 10000 1.73 (-0.19)         The Purge Election Year H$30 Put (PURG3.PU) 20000 2.62 (-0.07)         Jungle (JNGLE) 3000 7.24 (-1.25)         The Purge Election Year H$30 Put (PURG3.PU) 20000 2.62 (-0.07)         The Purge Election Year - Openin (PURG3.OW) 100000 26.77 (-0.56)         Independence Day: Resurgence (IDAY2) 100000 105.04 (-7.28)         The Purge Election Year - Openin (PURG3.OW) 100000 26.77 (-0.56)         The Kidnapping of Edgardo Mortar (TKOEM) 1000 30.00 (0.00)         The Legend of Tarzan H$25 Put Fr (TARZN.PU) 20000 2.20 (-0.06)         The Legend of Tarzan H$25 Put Fr (TARZN.PU) 20000 2.20 (-0.06)         Dungeons & Dragons (DNDGN) 25000 33.26 (+1.90)         The BFG - Opening Weekend Fri-Mo (TBFG.OW) 100000 40.58 (-1.43)         Stargate (SGATE) 2000 49.00 (+8.50)         Oliver Platt (OPLAT) 20000 12.18 (-0.17)         The BFG - Opening Weekend Fri-Mo (TBFG.OW) 100000 40.58 (-1.43)         The BFG H$45 Call Fri-Mon (TBFG.CA) 20000 1.97 (-0.23)         50 Cent Curtis Jackson (50CEN) 4000 39.63 (-0.04)         The BFG H$45 Call Fri-Mon (TBFG.CA) 20000 1.97 (-0.23)         Minecraft (MINEC) 10000 35.56 (+10.24)