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Box Score: The Apes held off The Help.
Conquering the weekend box office for a second weekend in a row, Rise of the Planet of the Apes [RSAPE] earned $27.5 million. The franchise reboot declineb 50% in bringing its cumulative total to $104.9 million.
The Help [THELP] finished second with $25.5 million, and $35.4 million since opening on Wednesday. The period drama based on a bestseller connected with its target demo of older women as 72% was female and 60% of the audience was over the age 35. Great word of mouth should continue to fuel its box office.
Final Destination 5 [FDES5] debuted in third place at $18.4 million. 3D accounted for 75% of the horror sequel's box office.
30 Minutes or Less [30MOL] came in fifth with $13.0 million. The comedy attracted an audiecne that was 58% male and 69% under the age of 25.
Glee The 3D Concert Experience [GLELV] bombed, taking in just $5.7 million for 11th overall. The film only drew the die-hard gleeks.
| Rank | TITLE | F-S-S | TOTAL |
| 1 | RISE OF THE PLANET OF THE APES | $27,500,000 | $104,875,919 |
| 2 | THE HELP | $25,525,000 | $35,399,000 |
| 3 | FINAL DESTINATION 5 | $18,400,000 | $18,400,000 |
| 4 | THE SMURFS | $13,500,000 | $101,546,000 |
| 5 | 30 MINUTES OR LESS | $13,000,000 | $13,000,000 |
| 6 | COWBOYS & ALIENS | $7,613,000 | $81,475,710 |
| 7 | CAPTAIN AMERICA: THE FIRST AVENGER | $7,125,000 | $156,885,000 |
| 8 | CRAZY, STUPID, LOVE | $6,930,000 | $55,402,000 |
| 9 | HARRY POTTER AND THE DEATHLY HALLOWS PT. 2 | $6,875,000 | $356,961,000 |
| 10 | THE CHANGE-UP | $6,219,255 | $25,751,460 |
| 11 | GLEE THE 3D CONCERT MOVIE | $5,700,000 | $5,700,000 |
| 12 | HORRIBLE BOSSES | $2,440,000 | $110,005,000 |
Source: Exhibitor Relations Co.
Tag(s): RSAPE, THELP, FDES5, 30MOL, GLELV
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