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Whisper Numbers: G.I. Joe bypasses critics and goes straight to the fans.



With the success of the Transformers franchise, Paramount and Hasbro have teamed up to bring another action toy line to the big screen with G.I. Joe: The Rise of Cobra [GIJOE].  While the 1980s cartoons were “Real American Heroes”, the feature film has a decidedly international flavor to the make up of the special ops team.  Afterall, our Team America-like military has not been exactly popular around the world. Directed by Stephen Sommers [SSOMM], the PG-13 rated action film looks to appeal to every boy, and grown man, who has ever played with the action figures.  The stars of the film are not Channing Tatum [CTATU] and Sienna Miller [SMILL], but rather their characters Duke, Baroness as well as Snake Eyes and Storm Shadow. Taking over 4007 theaters, G.I. Joe could blast away with as much as $52 million. 

Sony has counter-programmed the weekend with the female-targeted Julie and Julia [JULIE].  Amy Adams [AMADA] plays a woman who sets out to finish all the recipes from a Julia Child cookbook in one year.  Directed by Nora Ephron [NEPHR], the drama also serves up a mini biopic of the famous chef, played by Meryl Streep [MSTRE].  With the success of The Devil Wears Prada and Mamma Mia!, Streep has become a bankable summer draw.  Opening in 2354 theaters, Julie and Julia could cook up around $21 million.

Moviegoers were not laughing at Funny People [FUNYP].   Adam Sandler [ASAND] fans evidently preferred to see him act like an adolescent clown, rather than actually act in a serious adult role.  Universal misfired by releasing a drama dealing with mortality and lost love during the summer season.  With bad word of mouth evident in its low Cinemascore, Funny People may bring down just $10 million in its second weekend.

A Perfect Getaway [PGETA] stars Steven Zahn [SZAHN] and Milla Jovovich [MJOVO] as newlyweds on a honeymoon in Hawaii pursued by killers.  Although the R-rated thriller was slotted into the weekend relatively recently, Rogue has supported the film with TV ads that promises a surprise climax. The thriller may be the compromise choice for the dating crowd.  Playing in 2159 locations, A Perfect Getaway could take away $8 million.

That’s the whisper from the trading floor.




Tag(s): GIJOE, SSOMM, CTATU, SMILL, JULIE, AMADA, NEPHR, MSTRE, FUNYP, ASAND, PGETA, SZAHN, MJOVO

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By Box Office Whisperer on Thursday, August 6, 2009 @ 04:13 PM        2646 views


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Dragon Blade (DRBLD) 1 5.39 (+1.16)         Top Five (FFMUS) 100000 19.66 (+0.22)         Top Five (FFMUS) 100000 19.66 (+0.22)         Lizzy Caplan (LCAPL) 20000 20.42 (-0.16)         Trolls (TROLL) 15000 26.54 (+2.12)         The Secret in Their Eyes (TSITE) 100000 15.86 (-0.05)         The Hobbit: The Battle of the Fi (HOBT3) 30265 180.92 (+0.64)         The Secret in Their Eyes (TSITE) 50000 15.86 (-0.05)         Anna Kendrick (AKEND) 20000 18.90 (+0.13)         Night at the Museum: Secret of t (NMUS3) 99999 75.48 (+1.27)         Anna Kendrick (AKEND) 20000 18.90 (+0.13)         Night at the Museum: Secret of t (NMUS3) 99999 75.48 (+1.27)         Dragon Blade (DRBLD) 75000 5.39 (+1.16)         Night at the Museum: Secret of t (NMUS3) 99999 75.48 (+1.27)         Night at the Museum: Secret of t (NMUS3) 100000 75.48 (+1.27)         Dark Universe aka Justice League (DARKU) 1 36.52 (+1.32)         Dark Universe aka Justice League (DARKU) 100000 36.52 (+1.32)         Shaolin Temple (SLTMP) 1 20.63 (+0.95)         Shaolin Temple (SLTMP) 50000 20.63 (+0.95)         Annie (ANNIE) 99999 47.98 (+1.18)         The Gambler (GMBLR) 100000 27.81 (-1.11)         Clifford the Big Red Dog (CTBRD) 34999 23.86 (-0.03)         Night at the Museum: Secret of t (NMUS3) 1000 75.48 (+1.27)         Dark Universe aka Justice League (DARKU) 45000 36.52 (+1.32)         The Hobbit: The Battle of the Fi (HOBT3) 100000 180.92 (+0.64)         Night at the Museum: Secret of t (NMUS3) 1000 75.48 (+1.27)         Wild (WILD1) 99999 14.89 (+0.13)         The Hobbit: The Battle of the Fi (HOBT3) 50000 180.92 (+0.64)         The Hobbit: The Battle of the Fi (HOBT3) 1000 180.92 (+0.64)         Three Generations (3GENS) 1 5.12 (+0.34)         Three Generations (3GENS) 100000 5.12 (+0.34)         Quvenzhane Wallis (QWALL) 20000 23.18 (-0.08)         Stockholm, Pennsylvania (STKPA) 25000 4.49 (-0.51)         Shawn Levy (SLEVY) 20000 79.48 (-0.20)         Shawn Levy (SLEVY) 20000 79.48 (-0.20)         Alvin and the Chipmunks 4 (ALVN4) 25000 44.25 (+0.85)         The Hobbit: The Battle of the Fi (HOBT3) 100000 180.92 (+0.64)         Creed (CREED) 1 22.89 (+1.16)         Creed (CREED) 100000 22.89 (+1.16)         The Hobbit: The Battle of the Fi (HOBT3) 99999 180.92 (+0.64)         The Boy Next Door (BOYND) 1 23.00 (+1.66)         The Boy Next Door (BOYND) 100000 23.00 (+1.66)         Trolls (TROLL) 50000 26.54 (+2.12)         The Gunman (PGUNM) 1 25.26 (+1.21)         The Gunman (PGUNM) 100000 25.26 (+1.21)         The Hobbit: The Battle of the Fi (HOBT3) 100000 180.92 (+0.64)         Free Fire (FREFR) 1 14.08 (-0.92)         Free Fire (FREFR) 25000 14.08 (-0.92)         The Great Wall (GRTWL) 1 18.94 (-0.91)         The Great Wall (GRTWL) 100000 18.94 (-0.91)