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Box Score: The Help cleans up once again in first place.
As hurricane Irene batters the East Coast and dampens the weekend box office, The Help [THELP] held first place for the second weekend in a row with an estimated $14.3 million. The drama decline just 28% to $96.6 million bring its total to after three weekends.
Colombiana [CLMBA] finished second at $10.3 million. Rather than attracting the young male crowd, the female assassin appealed to older women as the audience was 57% female, and 65% over the age of 25.
Don't be Afraid of the Dark [AFRAD] took the third spot with $8.7 million. The horror film connected with females under the age of 25.
In its fourth weekend, Rise of the Planet of the Apes [RSAPE] grossed another $8.7 million to up its total to $148.5 million.
Our Idiot Brother [MIBRO] debuted fifth overall with $6.6 million. 70% of the comedy's audience was over the age of 25.
| Rank | TITLE | F-S-S | TOTAL |
| 1 | THE HELP | $14,333,000 | $96,630,000 |
| 2 | COLOMBIANA | $10,300,000 | $10,300,000 |
| 3 | DON'T BE AFRAID OF THE DARK | $8,689,317 | $8,689,317 |
| 4 | RISE OF THE PLANET OF THE APES | $8,650,000 | $148,456,277 |
| 5 | OUR IDIOT BROTHER | $6,588,000 | $6,588,000 |
| 6 | SPY KIDS: ALL THE TIME IN THE WORLD | $5,727,000 | $21,710,000 |
| 7 | THE SMURFS | $4,800,000 | $126,000,000 |
| 8 | CONAN THE BARBARIAN | $3,100,000 | $16,575,575 |
| 9 | FRIGHT NIGHT | $3,029,000 | $14,207,000 |
| 10 | CRAZY, STUPID, LOVE | $2,905,000 | $69,529,000 |
| 11 | 30 MINUTES OR LESS | $2,600,000 | $31,700,000 |
| 12 | FINAL DESTINATION 5 | $2,465,000 | $37,825,000 |
Source: Exhibitor Relations Co.
Tag(s): THELP, CLMBA, AFRAD, RSAPE, MIBRO
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