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Whisper Numbers: Can anyone out earn The Help over Labor Day Weekend?
The summer movie season comes to an end as three new films open over the long Labor Day weekend. The sci-fi horror Apollo 18 [APO18] appears to have to best chance to break out. The Weinstein Co. film is the latest entry in the “lost footage” sub-genre of horror popularized by Paranormal Activity and purports to show what happened to the astronauts of a secret last mission to the moon. With a cast of unknowns, the film will have to draw on its premise alone. The PG-13 rating should bring out the teen target audience. Launching in 3328 theaters, Apollo 18 could land around $16 million over the four-day holiday weekend.
If Apollo 18 should falter, The Help [THELP] could hang on to the top spot for a third weekend. The drama recently crossed the $100 million mark and could add another $15 million over the long weekend.
Relativity unleashes its own PG-13 rated horror film with the self-explanatory titled Shark Night 3D [SHK3D]. Last year, Piranha 3D featuring R-rated gore and nudity took in $10.1 million. Shark Night 3D is opening against a glut of 3D horror competitors this year which have all under-performed. Released in 2806 theaters, Shark Night 3D may draw in $11 million through Monday.
Focus targets older adult moviegoers with the spy thriller The Debt [TDEBT] starring Sam Worthington [SWORT] and Helen Mirren [HMIRR]. The R-rated film has earned respectable reviews and opening on Wednesday, where it grossed $0.97 million, should spread the word of mouth. George Clooney’s The American also opened on the Wednesday before Labor Day last year grossing $1.7 million on its way to $16.7 million from Friday to Monday. With less starpower and only 1786 locations, The Debt could settle with $7 million over the four-day weekend.
After hurricane Irene took away some of its opening weekend business, the actioner Colombiana [CLMBA] looks to make up $7 million over the holiday weekend.
That’s the whisper from the trading floor.
Tag(s): APO18, THELP, SHK3D, TDEBT, SWORT, HMIRR, CLMBA
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