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Pre-release and post-release are two different things. Where's the MJ1 comp post release?

Posted by: Antibody on Dec 02, 11:49 in response to Lionsgate Studio Fund's post Methodology + MJ1/2 comp wk prior to release.

First the MJ2 tweets #s told you that MJ2 won't hold better than MJ1.  Then when the tweets # actually came in even LOWER, then somehow you flip the narrative to say it otherwise. 

If you need to wait until for the second Sunday tweets #, then what good is a model that can only be anaylzed after the fact?   It's not predicting anything.

You need to go back and show us the MJ1 tweets numbers by day from week 1 to wek 2.  Then compare it with the tweet numbers for MJ2.

 

 

 

Mockingjay 2 MattW Nov 27, 13:35

Good analysis {nm} Quickslver99 Nov 27, 14:18

Cheers, agree. Interesting to track real-time Twitter activity if you're into that sort of thing... Lionsgate Studio Fund Nov 27, 15:53

MJ2 tweet #s last Fri = 164k, looking like 70k(ish) max today -- so would be surprised if it holds much better than MJ1 3-day. {nm} Lionsgate Studio Fund Nov 27, 17:53

Actual 58,476. 6:1 pos:neg ratio. {nm} Lionsgate Studio Fund Nov 28, 00:21

Sat: 58,756, same ratio as above. Sat Nov 21: 138,140. {nm} Lionsgate Studio Fund Nov 29, 00:38

HGAM4 held better than HGAM3, and best in the series. The tweets # are not useful. Antibody Nov 30, 13:21

Depends how one interprets them. Lionsgate Studio Fund Nov 30, 20:19

You're just speculating. What point of reference are you using? {nm} Antibody Dec 01, 10:07

1) Twitter 2) Prediction Lionsgate Studio Fund Dec 01, 11:15

But you didn't compare Twitter activity of any other movies inc MJ1. Like I told you before, they're just numbers. Antibody Dec 01, 13:46

12-month old #s problematic due platform growth & MJ2's expanded w/wide release pattern. Lionsgate Studio Fund Dec 01, 14:21

Methodology + MJ1/2 comp wk prior to release. Lionsgate Studio Fund Dec 01, 19:32

Pre-release and post-release are two different things. Where's the MJ1 comp post release? Antibody Dec 02, 11:49

Hopefully my reckless, initial Fri tweet comparison won't put players off (what I consider to be) a useful tool. Lionsgate Studio Fund Dec 02, 14:39

Final, detailed Nov 27 mea culpa. Lionsgate Studio Fund Dec 03, 12:53





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