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Rather a smart marketing tactic. Groupon is big with women and that's the main audience for this film.

Posted by: mrbeankc on Jan 26, 01:56 in response to dioneta's post The $6 Groupon deal for "One for the Money"...

I know this because I read an article recenly about Groupon and how it became so big. It's users are 77% women.

The $6 Groupon deal for "One for the Money" tickets had a television commercial tonight (on Bravo)... Never seen that before {nm} dioneta Jan 26, 00:43

Rather a smart marketing tactic. Groupon is big with women and that's the main audience for this film. mrbeankc Jan 26, 01:56

Decided to check Groupon (my wife uses it). So far in Kansas City a total of 2 people have gotten it. Ok, maybe not as smart as I thought {nm} mrbeankc Jan 26, 02:06

Only 17 sold in North Jersey, 27 in central Jersey, where I think the story is set. BionicMoron Jan 26, 05:47

Given the target audience, probably lots of lonely cat ladies ;) {nm} HarryWarden Jan 26, 05:50

Up to 51 Central Jersey and 33 North Jersey now. Still odd numbers. {nm} Roger More Jan 26, 07:09

Now 150+ for here in Kansas City. {nm} mrbeankc Jan 26, 11:38

It looks like a desperate measure to me.. If I remember correctly , Lincoln lawyer had a huge dropoff after groupon opening day {nm} karspov Jan 26, 02:38

Nope, it actually rose the following day. Groupon tickets don't have to be used opening day. HarryWarden Jan 26, 05:46

Houston Groupon, over 25,000 bought. Just FYI. {nm} Txredd Jan 26, 03:35

Do you have a link to where you got this information? {nm} TheWeekendWarrior Jan 26, 05:22

You think I am lying? LOL..... Txredd Jan 26, 05:41

Well, that's impressive if it's not some sort of error. {nm} BionicMoron Jan 26, 05:48

Thanks for the link. {nm} TheWeekendWarrior Jan 26, 06:41

Pretty sure that's just a national total {nm} RupertPupkin Jan 26, 06:43

Looks like it. When I went through groupon looking for their Houston deals, it says "over 41 bought" Roger More Jan 26, 07:01

It's called desperation... no one wanted to pay $10 to 13 to see this movie going by tracking {nm} TheWeekendWarrior Jan 26, 05:20

I agree. Does Lionsgate get to add the extra $6 per ticket from their marketing fund or is the $$/theatre total going to be incredibly low? {nm} dioneta Jan 26, 05:30

I thought that theaters count them as full-price tickets cause Lionsgate pays the difference TheWeekendWarrior Jan 26, 05:32

Hmmm... So Lionsate gets to claim a larger tally. Does this get reflected in the ERC reporting? {nm} dioneta Jan 26, 05:37

Based on The Lincoln Lawyer, no {nm} HarryWarden Jan 26, 05:43

Thx! {nm} dioneta Jan 26, 05:45

55% is not what the studio takes opening weekend -- it's much higher. Latinman could give us a better idea of the split. {nm} dsbman Jan 26, 13:34

Even so, more companies would be smart to use it. It worked for The Lincoln Lawyer and should help in this case as well. HarryWarden Jan 26, 05:48

why would i pay $6 and lose money when the first showing here is only 5.50?!? {nm} kydem Jan 26, 06:54

you guys are lucky, it costs $17 for an adult ticket to a movie at a multiplex in Sydney. {nm} Jane_Citizen Jan 26, 15:42





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