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LAT on [TWRDS] marketing
http://www.latimes.com/entertainment/news/la-et-word-20120308,0,5799376.story
Those opportunities include a mix of targeted marketing and bigger spends. Ads on broad network shows such as "The Voice," "The Bachelor" and "Saturday Night Live" have been matched with spots in more targeted African American venues, such as a sponsorship on "Tyler Perry's House of Pain" and a week-long promotion on BET. Much of the television campaign has skewed female, with "Real Housewives," "Khloe and Lamar" and Lifetime's "Dance Moms" also in the mix.
Meanwhile, Murphy has done minimal press, appearing on no late-night or morning talk shows; he did sit for a junket day.
Tag(s): TWRDS
LAT on [TWRDS] marketing Mar 08, 10:09
It was a bad business decision for him to sit out the Oscars, imo {nm} Mar 08, 10:12