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list of what went wrong
1) TV Network ads that I saw didnt show that Drew Barrymore was in the movie (or even that she directed it)
2) Movie stars Ellen Page ...big thing she did was Juno which seems like a lifetime ago
3) Movie about Roller Derby (semi popular sport from 30 years ago)
4) The TV ads I saw didnt know how to sell the movie they just jumped from one scene to another (is this a sports movie? a teenage rebellion movie? a girl power movie? a romantic comedy?) it didnt market the movie as any "kind" of movie ...just simply: heres the girl from Juno, heres some girls playing roller derby, heres Justin Long, heres a girl falling down playing roller derby, come see our movie.
I was very surprised by the box office failure of "Whip It" (WHIPT) Oct 06, 10:29
That's what I'm saying! I posted that I did not think [WHIPT] was gonna beat [INVLY] according to RS due to ads. {nm} Oct 06, 14:15
It will Beat it like Michael Jackson did in his Song!! {nm} Oct 28, 13:12
list of what went wrong Oct 06, 11:15
roller derby has been going through a major resurgence of late but it does not appeal to the mainstream {nm} Oct 06, 11:27
who was supposed to watch this movie? the book is for younger teen/tween girls. was the movie marketed that way? {nm} Oct 06, 11:29
