http://www.hollywoodreporter.com/news/paramount-strikes-back-at-dubious-681344
tracking Noah and has gauged, with still six-weeks to go before the film’s release and from self-defined 'very religious' moviegoers, that 83 percent of those aware of Noah in the pre-release tracking have expressed interest in seeing film," Paramount said in the release.
The studio also cited data from a survey by the Barna Group, which conducts research on the intersection of faith and culture, stating that 86 percent of Christian respondents who are aware of the film said they would recommend Noah to their friends.