Movies

DL: LBCOP $3.95M In First Day, Cume Now $5.2M Oleg Max Aug 14, 08:14

Same article: The comedy from Fox could end up at at around $25M (or higher) for the three-day {nm} tatoufan Aug 14, 08:20

I doubt that. WEMIL did 6.78 on Wed (incl 1.7 Tues) and had 26.42 3day wknd, TAMMY did 6.21 on Wed (incl 1.3 Tues) and had 21.57 3day wknd {nm} Oleg Max Aug 14, 08:24

why did this open early? {nm} Dorfman Aug 14, 08:23

that's what pretty much every movie does nowdays. {nm} Oleg Max Aug 14, 08:24

every movie? Most have Thurs midnights.. Not tuesday. {nm} Dorfman Aug 14, 08:36

I did not realize you were talking about Wed openers. I thought you meant preview days (either Tues as this is the case) or usually Thr.. {nm} Oleg Max Aug 14, 08:41

Some movies open earlier in the week to build good word of mouth going into a crowded weekend {nm} RazorHawk Aug 14, 08:27

The strategy is to build word-of-mouth before the weekend - especially if the weekend is crowded. RogerMore Aug 14, 08:28

it received a B CinemaScore so word-of-mouth not that super great... Oleg Max Aug 14, 08:35

66% from audience on RT. Good not great. {nm} Juiced Aug 14, 08:41

Hey, I didn't say the strategy would be successful :) {nm} RogerMore Aug 14, 09:01

OK crowded weeken.. I didn't know if there was some special reason why this one opened with Tues midnights instead of the normal thursday. Dorfman Aug 14, 08:37

From time to time some movies open on Wednesday to gain word of mouth or get a head start on a crowded weekend {nm} RazorHawk Aug 14, 09:05

That seems like a decent number, does it not? At least compared to its price Juiced Aug 14, 08:39

It less than tammy im thinking 3 day weekend between 18-21 {nm} gogreenytd Aug 14, 08:43

You know the execs are sweating bullets (so to speak) about Ferguson's effect on this. {nm} MiyazakiFan Aug 14, 11:58