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It's been on the shelf for 4 years. Universal dumped it. It's getting ~2000 theaters due to contractual obligations. {nm}
BO:Weekend Forecast: 'Project Almanac', 'Black or White', & 'The Loft' Jan 28, 20:46
Lol, The Loft. {nm} Jan 28, 21:23
That's pretty low for The Loft with 2000 screens. I'm curious if they'll be right. {nm} Jan 28, 21:44
who knows? (TLOFT is being dumped with little marketing. {nm} Antibody on Jan 26, 15:52) {nm} Jan 28, 21:48
Too bad. It has a good cast. I may have to go see it. I have seen quite a few commercials in the last week or so. {nm} Jan 28, 21:55
I was surprised too, but those in the biz speak louder than me; so I have to default to their opinion... {nm} Jan 28, 21:59
It's been on the shelf for 4 years. Universal dumped it. It's getting ~2000 theaters due to contractual obligations. Jan 28, 22:31
I'm not arguing with you, I am genuinely defaulting to your position. {nm} Jan 28, 22:47
To me it looks like the drama version of the Hangover LOL {nm} Jan 29, 02:24
They play an ad for this movie during every commerical break of Castle reruns on TNT {nm} Jan 28, 22:16
On a more important note, when does Castle start up again? {nm} Jan 28, 22:50
Never mind...google still works. 2 Feb {nm} Jan 28, 22:54
You must be the target audience. Are you going opening weekend? {nm} Jan 28, 22:27
I guess, although I'm now watching Conan and an ad just aired there as well. {nm} Jan 28, 23:11
That being said, I'm not seeing it (in theaters, might rent it when it comes ot Blu-ray) :p {nm} Jan 28, 23:12
The ad buy are all on cable, none on network or any sports programming. I mean TruTV and Discovery ID, really?! :) {nm} Jan 28, 23:18
IDK, I think I saw a few ads on ESPN actually. Not sure about network TV, but will be watching Kimmel later. Jan 28, 23:25
But there have been so many (to the point I tune it out), that I can't remember exactly, lol. Jan 28, 23:28
I can only speak for myself but I see a movie because it's interesting to me. Does that make me a "target audience" ? {nm} Jan 28, 23:11
shhhh don't let the marketers hear that "interesting" talk {nm} Jan 29, 01:53
There's a huge difference between running a dump of ads on specific channels the week of its release and a full marketing push Jan 29, 02:04
Exactly. I haven't seen any billboards or bus ads. {nm} Jan 29, 11:41
Considering this is the third remake of the film since 2008...its not a bad number. {nm} Jan 29, 04:00
I don't feel so bad now for this post...wrong forum, but the projections are kinda close. [LINK} Jan 29, 05:53
The Loft looks ridiculously bad. {nm} Jan 29, 07:42