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"Opportunity Cost of the Release Date" - No - impairment charge d/t Penguins and Peabody

Posted by: Chateau_du_Mal_Voisin on Apr 18, 11:49 in response to tawdryhepburn's post So, Dreamworks was kidding when they took a writedown?...

Here's their Q4/14 quarterly earnings rpt - you can see nothing underperformed en venue.  They took the breaks where they could (I mean, c'mon - who thinks Peabody or the Croods failed?) to impact their net effective Tax, and they had a huge single shareholder payout because they are wisely restructuring - you know what, I'm not gonna provide an analysis of their year.  They did a good job with accounting and made some fantastic strategic moves.

They didn't lose any money on Penguins, although they didn't make as much as they would have liked.

What they did is smart business.  Here you go.

http://ir.dreamworksanimation.com/files/doc_downloads/2015/DreamWorks-Animation-Reports-Fourth-Quarter-And-Year-End-2014-Financial-Results_v001_q6d9n1.pdf

Angry bird the movie cost at least 185 million to make. mike255 Apr 17, 19:04

marketing and budget. {nm} ryeontherocks Apr 17, 19:11

and production.. not budget lol {nm} ryeontherocks Apr 17, 19:12

Cost even more to make the Rest of the Birds. RotoHockeyYTD2013MainPort Apr 17, 19:25

... Sleepy Bird, Dopey Bird, Grumpy Bird, Bashful Bird, Sneezy Bird and Doc? LOL! {nm} Chateau_du_Mal_Voisin Apr 17, 21:22

That fad game has long since passed. This movie is in trouble. {nm} LonePirate Apr 17, 20:55

Perfect plot for kids - defined protagonist and antagonist, cute, funny - if penguins can do it ;) {nm} Chateau_du_Mal_Voisin Apr 17, 21:19

Except... Penguins of Madagascar *lost* money. {nm} tawdryhepburn Apr 18, 00:36

$373M worldwide vs. $132M budget. They didn't lose anything. {nm} Chateau_du_Mal_Voisin Apr 18, 04:17

maybe someone knows more accurately, but if studio gets 50% of domestic and 30% of international, then i get $119M (so a loss) islander Apr 18, 06:46

So, Dreamworks was kidding when they took a writedown? Plus -- Opportunity Cost of the release date. And damage to the Madagascar brand. tawdryhepburn Apr 18, 06:56

"Opportunity Cost of the Release Date" - No - impairment charge d/t Penguins and Peabody Chateau_du_Mal_Voisin Apr 18, 11:49

Yes. Because, marketing budgets for movies are non-existent. Just something you give the intern to do, he's good at facebook, right? {nm} tawdryhepburn Apr 18, 06:57

"DreamWorks Animation Takes $57M Write-Down on 'Penguins of Madagascar'" -- THR (2/24/15) tawdryhepburn Apr 18, 07:00

I thought you worked in Hollywood? NO film makes money, remember? {nm} Hollywood Accountant Apr 18, 07:05

Well, yeah. Fatal Subtraction and all that. But the struggling studios don't usually announce writedowns in a way that hurts stock price. {nm} tawdryhepburn Apr 18, 08:54

I used to work in journalism. Then I managed a playhouse with three stages. Now I answer phone calls... in Hollywood. tawdryhepburn Apr 18, 08:59

And I'll bet McDonalds gets onboard with marketing - easy Happy Meal toys :) {nm} Chateau_du_Mal_Voisin Apr 17, 21:20

Lowest movie industry run out of new idea. New Original idea make Angry Bird? What's next CandyCrush the movie {nm} mike255 Apr 17, 22:18

I don't see why you couldn't make a good movie out of Angry Birds. tawdryhepburn Apr 18, 00:40





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