Paramount Pictures reports that the Zoolander 2 trailer was the hotstepper in its first week of release, racking up 52.5M views online; the most for any comedy trailer ever. Zoolander 2‘s first week web traffic outstripped Dumb and Dumber To which clocked 49M views. It also beat the first week trailer clicks of 22 Jump Street, Hangover 3, Ride Along 2, Anchorman 2, and Trainwreck.
http://deadline.com/2015/11/zoolander-2-trailer-record-traffic-comedy-film-1201641853/