HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
to further expand, look at some of these successful female dominated comedies, most being summer releases...
Pitch Perfect 2 - $185M (5/15/15)
Bridemaids - $169M (5/13/11)
The Heat - $160M (6/28/13)
Sex and the City - $153M (5/30/08)
We're the Millers - $150M (8/7/13)* Rated R, marketed more for Aniston, but not specifically female domianted
Knocked Up $149M (6/1/07) * Rated R, marketed for Heigl, but not specifically female dominated
Identity Thief - $135M (2/8/13)* Feb Release
Trainwreck - $110M (7/17/15)* Rated R, marketed for Schumer, but not specifically female dominated
Bad Teacher - $100M (6/24/11)* Rated R, marketed for Diaz, but not specifically female dominated
women (and men) love Mila Kunis and this cast is well rounded.
if done well, this film could snag $110M+ easy, if great reviews then WOM could push it over $150M+
then think about how they're marketing this as "from the guys that wrote The Hangover". they are also completely modeling the trailer after Neighbors, same fonts and same music. then the similarities betwwen this film and Horrible Bosses.
all three of these marketing moves are genius, as this film will also bring out some guys.
not great comparisons at all, but successful Jul/Aug comedies that also attract women, to bring their men consist of...
Crazy, Stupid, Love
Grown Ups 2
Tammy
there are several examples of trying to do female driven comedies that fail too. two weeks prior to this film Ghostbusters is landing. with horrible reception at this point and a male dominated fanbase from the original, I don't necessarily think this will have legs to hurt Bad Moms. Moms target audience are all hard working mothers out there. lot of those these days.
with Jason Bourne opening the same weekend, and Suicide Squad the next, there's a lot of testosterone fighting for attention. Bad Moms should have smooth sailing until Sausage Party, and even then they're somewhat different target demos.
so in conclusion, based on the trailer, small reaction I've seen, cast and marketing, this film shouldn't have a problem getting to $80M at all. but I expect a lot more. little under three months out and I'm going to call $40M OW. my only caveat is if the film has horrible reviews, I'll retract a bit. even with middle of the road reviews, $30M is my minimum OW.
we shall see.
Bad Moms is going to be a HUGE hit if it can get favorable reviews. The local buzz on this one is strong around me. May 04, 19:52
or I should say late July, early August. {nm} May 04, 19:56
I was considering it for the Top 5 contest a la Pitch Perfect. BTW, Nice Guys lives up to the hype. its great. {nm} May 04, 22:19
glad to hear May 04, 22:22
yes, but Warner putting it against another R rated comedy?seems like it'll get lost {nm} May 04, 22:46
yeah, they really messed up that date going againts Neighbors 2. I'd push it back to June 29th, especially May 05, 05:27
wasn't even on my radar until last night when my wife and her friends we're all talking about it... and how it is a MUST see. May 05, 05:29
to further expand, look at some of these successful female dominated comedies, most being summer releases... May 05, 06:47
also, it's getting great reaction since trailer hit... May 05, 07:03
they have very deep pockets and are mostly run by ex studio folk. {nm} May 05, 10:23
;) this made me laugh out loud! {nm} May 05, 10:37