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Opening Friday Avatar $26.7 million, WOLVE $34.4 million, WATCH $24.5 million
I'd expect that Alice will end up above Avatar but below WOLVE (it also will be frontloaded to midnights/Friday compared to most PG family movies because it does have the Burton/Depp fanboy factor)...
My guestmiate for Friday is $29.3 million... still say under $80 million for the weekend.
Midnight Comparisons for ALICE, did 42% better than AVATAR (though that had terrible weather on the East Coast) Mar 05, 07:43
11% better than WOLVERINE {nm} Mar 05, 07:44
9% softer than WATCHMEN (tells you how insane fanboy frontloaded that was) {nm} Mar 05, 07:45
Also 9% softer than the 4th Harry Potter which opened in November on a school night with some IMAX 2D. {nm} Mar 05, 07:47
(that was a 102.7 opening, but was PG13) {nm} Mar 05, 07:48
Opening Friday Avatar $26.7 million, WOLVE $34.4 million, WATCH $24.5 million Mar 05, 07:50