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It depends on how long it stays in limited release before it goes wide, and then how wide it goes and how well it does.

Posted by: GampoL (a.k.a del_AON_GampoL) on Oct 20, 18:06 in response to drewsmit2424's post Question from a novice

The adjust happens after the movie goes wide.

American Hustle was in 6 theaters for a week and then went to 2500, adjusted to 57.  Grand Budhapest Hotel expanded over 3 weeks, and when it was wide it was only 900 theaters and adjusted to 35.

For both it was 3.0 X the first wide weekend + the previous gross up to that point.

http://boxofficemojo.com/movies/?page=daily&id=davido2013.htm

http://boxofficemojo.com/movies/?page=daily&id=grandbudapesthotel.htm

So far there's no date for Birdman to go wide but with the buzz it's getting it certainly will at some point and will probably have grossed a substantial amount by then.  If there was an announcement that it will get 700 theaters on Oct 31st then you'd see the price drop quite a bit since it won't adjust very high from that combo.

Question from a novice drewsmit2424 Oct 20, 00:27

It did an Estimated 415K in just 4 Theatres For a 103,750. Estimated PTA. That's Huge. <INSIDE>. RotoHockeyYTD2014 Oct 20, 05:41

Make senses thanx {nm} drewsmit2424 Oct 20, 10:47

19th highest PTA All time - only 8 movies had higher PTA's in the past 10 years {nm} JDolphin Oct 20, 13:32

It depends on how long it stays in limited release before it goes wide, and then how wide it goes and how well it does. GampoL Oct 20, 18:06





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