ANNOUNCEMENT: AwardOptions predicted 7 out of 8 Oscar winners.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: 2012 is set to wipe out the box office.



The master of disaster films, director Roland Emmerich [REMME] is back with another doomsday scenario to destroy the world.  Inspired by the end date of the Mayan calendar, 2012 [2012S] chronicles a chain of natural disasters worldwide that is about to end humankind.   The PG-13 rated film employs the usual formula of focusing on one believer trying to save his family, here headed by John Cusack [JOHNC], as everyone else falls by the wayside.  Who cares about the billions of other lives?  Knowing the CG special effects are the real attractions, Sony marketing has no qualms about giving away plenty of money shots.  Audiences have been waiting for the first holiday blockbuster and 2012 looks to spare no monument.  Arriving in 3404 theaters, 2012 may pile up $55 million or more.

Getting moviegoers to see a Christmas movie before Thanksgiving proved harder than anticipated. But as we get closer to December, business should cheer up with the rising holiday spirit.  A Christmas Carol [CAROL] should be able to hold about 75% of its debut to finish at around $22 million.

This Is It [JACKO] has managed a decent hold at the box office on the strength of Michael Jackson fans, which skewed older than those that had front-loaded the concert films of Miley Cyrus and the Jonas Brothers.   This Is It should take in another $7 million in a close fight for the third spot with The Men Who Stared at Goats [MGOAT]. George Clooney [GCLOO] and Ewan McGregor [EMCGR] brought out an older-skewing crowd to the R-rated comedy.  A 45% decline from its opening would mean $7 million as well. 

Focus Features’ Pirate Radio [PRADO] is set in 1960s England when rebellious DJs took to the sea to broadcast rock music that had been banned.  Philip Seymour Hoffman [PSHOF], Bill Nighy [BNIGH], Rhys Ifans [RIFAN], and Kenneth Branagh [KBRAN] star in the R-rated comedy that hopes to connect with baby-boomers who grew up during those times.  However, Focus’ own similarly themed Taking Woodstock opened with just $3.5 million earlier this year.  Invading 882 theaters, Pirate Radio looks to reach no more than $4 million. 

That’s the whisper from the trading floor.




Tag(s): REMME, 2012S, JOHNC, CAROL, JACKO, MGOAT, GCLOO, EMCGR, PRADO, PSHOF, BNIGH, RIFAN, KBRAN

View more Blog posts »



By Box Office Whisperer on Thursday, November 12, 2009 @ 04:21 PM        2532 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Finest Hours (FINHR) 500 28.74 (0.00)         Maggie (MAGIE) 50000 4.51 (-0.21)         Walter (WALTR) 10000 0.67 (0.00)         Splinter Cell (SCELL) 14768 10.55 (-0.05)         The Crow (TCROW) 49999 9.72 (-0.89)         Red Sonja (SONJA) 100000 3.36 (-1.08)         It (IT1) 25000 28.99 (-0.64)         Hood (HOOD) 98359 0.08 (+0.02)         Blade Runner 2 (BLAD2) 50000 23.27 (+3.26)         Welcome to New York (WLCNY) 19000 1.16 (-0.84)         It (IT1) 50000 28.99 (-0.64)         Eva (EVA) 100000 3.88 (+1.00)         Love & Mercy (LVMRC) 1 3.61 (+0.30)         Love & Mercy (LVMRC) 100000 3.61 (+0.30)         In Dubious Battle (DUBTL) 100000 8.94 (+1.46)         The Secret Life of Houdini (TSLOH) 2515 31.91 (+4.89)         Stephanie (STEPH) 100000 18.71 (-1.29)         Ben-Hur (BNHUR) 25000 35.51 (-0.07)         The Conjuring 2 (CNJU2) 50000 33.89 (+0.15)         World War Z 2 (WWZ2) 100000 43.88 (+3.40)         Trolls (TROLL) 35000 27.16 (-0.08)         Despicable Me 3 (DESM3) 50000 137.50 (+0.25)         Arms and the Dudes (ARMDU) 100000 31.86 (+3.60)         Prometheus 2 (PRME2) 9071 19.82 (+0.03)         Goree Girls (GOREG) 30000 0.01 (-0.01)         World War Z 2 (WWZ2) 99999 43.88 (+3.40)         Russ and Roger Go Beyond (RARGB) 50000 10.71 (+0.40)         The Secret Life of Houdini (TSLOH) 100000 31.91 (+4.89)         The Drummer (DRUMR) 25000 0.01 (0.00)         Zorro Reborn (ZOROR) 10000 0.28 (+0.01)         The Second Best Exotic Marigold (BEMH2) 9000 23.63 (0.00)         Child 44 (CHI44) 35000 15.18 (-0.02)         Focus (FOCUZ) 99999 54.55 (+0.13)         Welcome to New York (WLCNY) 100000 1.16 (-0.84)         The Lazarus Effect (LAZAR) 15 31.23 (+1.44)         The Lazarus Effect (LAZAR) 50000 31.23 (+1.44)         World War Z 2 (WWZ2) 100000 43.88 (+3.40)         World War Z 2 (WWZ2) 100000 43.88 (+3.40)         Unfinished Business (BSTRP) 100000 31.99 (-0.10)         The Secret Life of Houdini (TSLOH) 95199 31.91 (+4.89)         Wicked (WICKD) 50000 27.40 (+1.72)         The Lazarus Effect - Opening Wee (LAZAR.OW) 100000 11.05 (+0.14)         Unfinished Business H$15 Call (BSTRP.CA) 20000 1.64 (+0.01)         Shazam! (SHAZM) 99999 45.78 (-1.52)         The Lazarus Effect - Opening Wee (LAZAR.OW) 100000 11.05 (+0.14)         Stephanie (STEPH) 50001 18.71 (-1.29)         Focus (FOCUZ) 15 54.55 (+0.13)         Welcome to New York (WLCNY) 1000 1.16 (-0.84)         Spring (SPRIN) 100000 1.40 (-0.60)         Spring (SPRIN) 50000 1.40 (-0.60)