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Whisper Numbers: 2012 is set to wipe out the box office.



The master of disaster films, director Roland Emmerich [REMME] is back with another doomsday scenario to destroy the world.  Inspired by the end date of the Mayan calendar, 2012 [2012S] chronicles a chain of natural disasters worldwide that is about to end humankind.   The PG-13 rated film employs the usual formula of focusing on one believer trying to save his family, here headed by John Cusack [JOHNC], as everyone else falls by the wayside.  Who cares about the billions of other lives?  Knowing the CG special effects are the real attractions, Sony marketing has no qualms about giving away plenty of money shots.  Audiences have been waiting for the first holiday blockbuster and 2012 looks to spare no monument.  Arriving in 3404 theaters, 2012 may pile up $55 million or more.

Getting moviegoers to see a Christmas movie before Thanksgiving proved harder than anticipated. But as we get closer to December, business should cheer up with the rising holiday spirit.  A Christmas Carol [CAROL] should be able to hold about 75% of its debut to finish at around $22 million.

This Is It [JACKO] has managed a decent hold at the box office on the strength of Michael Jackson fans, which skewed older than those that had front-loaded the concert films of Miley Cyrus and the Jonas Brothers.   This Is It should take in another $7 million in a close fight for the third spot with The Men Who Stared at Goats [MGOAT]. George Clooney [GCLOO] and Ewan McGregor [EMCGR] brought out an older-skewing crowd to the R-rated comedy.  A 45% decline from its opening would mean $7 million as well. 

Focus Features’ Pirate Radio [PRADO] is set in 1960s England when rebellious DJs took to the sea to broadcast rock music that had been banned.  Philip Seymour Hoffman [PSHOF], Bill Nighy [BNIGH], Rhys Ifans [RIFAN], and Kenneth Branagh [KBRAN] star in the R-rated comedy that hopes to connect with baby-boomers who grew up during those times.  However, Focus’ own similarly themed Taking Woodstock opened with just $3.5 million earlier this year.  Invading 882 theaters, Pirate Radio looks to reach no more than $4 million. 

That’s the whisper from the trading floor.




Tag(s): REMME, 2012S, JOHNC, CAROL, JACKO, MGOAT, GCLOO, EMCGR, PRADO, PSHOF, BNIGH, RIFAN, KBRAN

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By Box Office Whisperer on Thursday, November 12, 2009 @ 04:21 PM        2578 views


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The Snowman (SNOWM) 50000 0.89 (+0.82)         Bad Boys III (BADB3) 100000 12.18 (-0.03)         Wicked (WICKD) 5000 11.11 (-0.07)         Good Time Gang (GTGAN) 30000 1.20 (+1.13)         Emily Blunt (EBLUN) 3 62.59 (+0.13)         Good Time Gang (GTGAN) 75000 1.20 (+1.13)         Batkid (BATKD) 100000 14.84 (+0.01)         Truth (TRUTD) 100000 7.48 (-0.18)         Silencio (SLNCO) 5 1.90 (+0.65)         Truth (TRUTD) 100000 7.48 (-0.18)         Popeye (POPEY) 25000 25.12 (+3.93)         The Snowman (SNOWM) 11 0.89 (+0.82)         Valerian (VALER) 100000 36.42 (-3.58)         Angry Birds (ANGRB) 56418 37.78 (+0.21)         Set Fire to the Stars (SFTTS) 9500 1.13 (+0.11)         Good Time Gang (GTGAN) 14784 1.20 (+1.13)         Silencio (SLNCO) 100000 1.90 (+0.65)         Point Break (PTBR2) 659 26.45 (+4.00)         Animation Fund (AMATN) 650 59.27 (+0.01)         Inferno (NFERN) 100000 52.99 (-0.06)         Popeye (POPEY) 695 25.12 (+3.93)         Poltergeist (POLTR) 10 54.69 (-3.61)         Tomorrowland (1952) 100000 85.12 (-6.70)         Ratchet & Clank (RATCL) 695 25.09 (+4.55)         Will Yun Lee (WYLEE) 20000 59.90 (0.00)         Beetlejuice 2 (BEET2) 100000 22.31 (-0.08)         The Bad Batch (BATCH) 100000 16.51 (+0.07)         Poltergeist (POLTR) 2 54.69 (-3.61)         Far From The Madding Crowd (FFTMC) 1965 9.12 (-0.88)         Poltergeist (POLTR) 10 54.69 (-3.61)         Ted 2 (TED2) 1000 133.26 (+0.78)         Willem Dafoe (WDAFO) 20000 46.54 (0.00)         Thomas Kretschmann (TKRET) 20000 85.25 (-0.40)         Tomorrowland (1952) 1 85.12 (-6.70)         Point Break (PTBR2) 100000 26.45 (+4.00)         Kathryn Hahn (KHAHN) 20000 32.83 (-0.39)         William Shatner (WSHAT) 20000 48.22 (+0.13)         Kathryn Hahn (KHAHN) 20000 32.83 (-0.39)         Chris Hemsworth (CHEMS) 3 105.57 (+0.57)         Michael Rosenbaum (MROSE) 20000 18.28 (0.00)         Will Smith (WSMIT) 19999 112.05 (0.00)         Chris Hemsworth (CHEMS) 7 105.57 (+0.57)         Orlando Bloom (OBLOO) 20000 102.52 (+0.28)         Popeye (POPEY) 100000 25.12 (+3.93)         Tomorrowland (1952) 10000 85.12 (-6.70)         Renee Zellweger (RZELL) 20000 14.75 (+0.05)         Amanda Crew (ACREW) 20000 28.03 (0.00)         Jurassic World (JURA4) 74 229.31 (+0.90)         Laurence Fishburne (LFISH) 20000 125.10 (+0.57)         It (IT1) 99999 21.08 (+2.55)