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BO wknd projections: LORAX 44, OMARS 25. The rest, well, not so much.

Posted by: second gary (a.k.a 80181597) on Mar 07, 18:53

http://www.boxoffice.com/featured_stories/2012-03-weekend-predictions-dr-seuss-the-lorax-john-carter-silent-house-and-a-thousand-words

BO wknd projections: LORAX 44, OMARS 25. The rest, well, not so much. second gary Mar 07, 18:53

Still having a tough time believing John Carter will open worse than Prince of Persia, especially with 3D and IMAX bumps. {nm} dsbman Mar 07, 19:19

Prince of Persia had a popular videogame franchise to build on. John Carter has 100 year old books. {nm} Tanker Mar 07, 19:27

Yeah, but I think video game fan-base may have more stigma than it helps... Plus, reviews of this are mixed-positive - Persia's were awful. {nm} dsbman Mar 07, 19:29

Shirtless Jake Gyllenhaal > shirtless Taylor Kitch (at least that's what my wife says) {nm} Tanker Mar 07, 19:33

I suppose I am, too, and yet the 10-minute clip did not help me at all. It strikes me as another element in a rudderless campaign. second gary Mar 07, 19:30

Prince of Persia also had a focused marketing campaign. John Carter doesn't know what demo they're aiming for with their woeful ads. {nm} accountant_4_Jesus Mar 07, 19:57

+2 {nm} Tanker Mar 07, 20:03

LMFAO. {nm} thatpj Mar 07, 20:14

Just think, if they had left "of Mars" in the title, they could've had a marketing tie-in with Mars chocolates. {nm} accountant_4_Jesus Mar 07, 20:20

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